Market Research from Hungary to Studio X

1
Market Research from Hungary to Studio X

• From Vivien Kállai

2
Dance and Fitness clubs in Budapest

• Nowadays every district has got a wide range of
  centres. We can find big ones, and small ones
  too. There are chain companies, and own
  companies also.
• The fitness centres involves the wellness and
  health services. But rather we can find health
  services like the part of the chemist.
• A lot of dance studio exist, in the city, but big
  part of the teachers rent room to teach. All of
  the dance styles could find, but a disadvantage
  can be that it may be far from us. The little
  enterprises could easily bankrupt, because they
  arent well-known. Now the trend dances are belly
  dance, salsa, hip-hop.

• Where I live, there was a solution, and Oxygen
  was built, and it comprehends the fitness, the
  wellness, the dance, and the health services. It
  is well equipped, modern and nice. All in all
  outstanding. The most known place in the
  district. So this kind of centers are extending.

3
The types of the cards

• In Budapest the centres offer just cards, but you
  can pay one lesson. This system run with
  computer, in the bigger clubs. The dance schools
  arent so developed. They do their financial
  thing by hand.
• In the fitness centres there are 10 time cards,
  monthly, 3 monthly, half year and one year cards.
  It includes the fitness, wellness, and aerobic.
  A ten time card costs 44 for fitness and
  wellness.
• The dance schools has got another payment system.
  You can pay a lesson, if you want, but there is
  an economical solution the 4, 6, 8, 12 time
  cards. In this card, the price of the lesson is
  cheaper. A twelve time card is between 53-55.
• http//www.ujpest.oxygenwellness.hu/
• http//www.pharaohstudio.hu/

4
The prices in euro

• Aerobic class
• 3-5
• 10 Time card 37
• http//www.megafitness.hu/akc.php
• http//www.goldcenter.hu/index.php?paerobic

• Dance class
• 5-7 (bellydance)
• 4 (flamenco)
• 4-5 (salsa)
• http//www.pharaohstudio.hu/orarend.html
• http//www.puntocubano.hu/

5
Advertisements

• The first scene to advertise is the internet.
  Every club have web page made. Its the most
  popular, and people search first in the Net to do
  some sports. The next step is the newspaper.
  Centres advertise themselves in the local paper.
  After in the fitness magazines, we can see little
  description for it. Always they write in their
  advertisement, the big sales, the comfortable
  environment, the easy approach, and the good
  equipments.
• Next to these things, they make slogan up like
  this ?
• The dance teachers, whose teach in a rent class
  always advertise in flyers and they use big
  posters. These class are in schools, at home, or
  in public centres.

• http//kozosseg.slando.hu/budapest/hastanctanfolya
  m_P_10333410.html

Health, happiness, and harmony everybodys
expectation
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Key factors to the consumers

• The importance order is
• Location (If there is a good centre, but its
  far, we dont go there)
• Selection of services (A combined centre has got
  wide range of services, because If you dont know
  what to do, you van chose.)
• Cost (The centres gives low prices.)
• Professional instructors (A good teacher can take
  good lesson, so you enjoy it, thats the most
  important.)
• Easy and easily rewarding classes (For the
  beginner is in the first place, but not to me,
  because I am a belly dancer for 3 years.)
• Tidy environment (It can be a positive thing, for
  the centre, so the consumer will return.)
• Friendly and informed staff (Its a good feeling
  when people smile at you, and answer for
  everything what you want to know.)
• Hard classes (If you want to lose weight, and
  take muscle on you chose this.)