The Future is Here

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The Future is Here

• Jim Gosey University of Nebraska
• Show Me The Future National Angus Conference
  Tour , Sept.28, 2005 Kansas City, Mo.

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The Perfect Presentation

• 1. Catchy title
• 2. A Bold Statement
• 3. Cattle Pictures
• 4. Data Slide
• 5. A Quotation
• 6. Summary
• 7. Questions

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The Future is Here
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• CROSSBRED COWS HAVE
• 25 GREATER
• LIFETIME PRODUCTION

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• SLIDE OF
• BLACK BULL 281
• GOES HERE

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Calves sired by Univ. of Neb. Composite bulls

• Date Wt. Fat REA YG Y12 Ch
• 6/05 37 836 .54 13.2 3.19 49
  97
• 5/05 45 823 .57 13.8 3.02 49
  84
• 5/05 89 795 .51 13.5 2.83 62
  85
• 3/05 22 802 .41 14.6 2.34 82
  91
• 3/05 24 729 .49 13.0 2.74 75
  96
• 12/4 53 809 .40 14.5 2.35 89
  81
• AV. 270 802 .49 13.8 2.77 66 87

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the most reliable way to anticipate the future
is by understanding the present

• John
  Naisbitt
• Megatrends, 1982

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Summary

• Breeds are Different
• Crossbreeding Works

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ARE THERE ANY QUESTIONS ?
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The Future is Here ?

• What will be the role of the Angus breed in
  commercial herds ?

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Angus market share result of

• Excellent Angus Database
• CAB success
• Wide use of calving ease Angus bulls on heifers
• Mismanaged Crossbreeding Systems

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Three generations of Angus bulls used on F1
Hereford-Angus cows results in

• 3/4 Angus
• 7/8 Angus
• 15/16 Angus
• and a loss of 87 of Hybrid Vigor !

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How Much Crossbred Advantage Can I Give Up ???

• Total
  Per Calf
• Lost W.Wt/Cow Deficit
• Zero 525 lb._at_1.33 698 -------
• Half 472 lb._at_1.37 647 - 51
• 3/4 446 lb._at_1.39 620 - 78
• ALL 420 lb._at_1.42 596 - 102

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Generally.Purebred commercial herds can only
outproduce crossbred herds in low-stress
environments
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It is not the strongest of the species that
survive, nor the most intelligent, but
the one most responsive to change.

• Charles Darwin, (1809-1882)

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Crossing Breeds ?

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Crossbreeding
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Many Traditional Crossbreeding Systems Fail
Management Ease Test

• Too many breeding pastures
• Difficult to source replacements
• Swings in breed composition

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Swings in breed composition have led to
perception of inconsistency in crossbred herds.

• Composite blends of breeds can solve the problem.

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Variation Purebreds/ Crossbreds

• Trait Purebred Composite
• Wean Wt. .10
  .11
• ADG .11
  .11
• Scrotal Cir. .07
  .07
• Backfat .48
  .44
• Marbling .27
  .29
• coefficient of variation
• Gregory, USMARC

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Role of the Angus breed ?

• One-half to 3/4 of the future commercial cow.
• Contribute genetics for high taste beef.
  (tenderness, flavor, juiciness).

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What is needed ?

• 1. Genetic estimates of fertility
• (repro data on all females)
• 2. Moderate mature size milk
• 3. Continued effort on cow
• maintenance estimates
• 4. Tenderness data

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Role of the Angus breeder ?

• More than selling bulls.
• Must enhance commercial customer profitability.

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Profit Drivers / Obstacles

• 1. Fertility / inventory / payweight
• 2. Land investment per cow
• 3. Environmental stewardship
• 4. Cows per person
• 5. Choice of calving season
• 6. Beyond commodity marketing
• 7. Beef in a healthy lifestyle

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Creativity is figuring out how to use what you
already know in order to go beyond what you
currently think.

• Jerome
  Bruner,1983
• In Search of
  Mind,
• Harper, New York

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Creativity is figuring out how to use what you
already know in order to go beyond what you
currently think.

• Jerome
  Bruner,1983
• In Search of
  Mind,
• Harper, New York

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What do we know ?

• We know how to use EPDs.
• We know how to build selection indices.
• We know breeds are similar in growth but differ
  in marbling and retail product.

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What do we know ?

• We know British breeds are more efficient to
  fatness endpoints.
• We know Continental breeds are more efficient to
  retail product wt. endpoints.
• We know how to increase marbling by early weaning
  feeding high energy.

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What do we know ?

• We know how to use management intensive grazing.
• We know how to use ethanol by-product feeds.
• We know how to move the calving season to
  eliminate hay feeding.

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Angus breeders can use theircreativity to.

• Be more proactive in helping their commercial
  customers be successful.
• Learn from their customers.

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the only truly sustainable competitive
advantage is the ability to learn and adapt
faster than your competition

• Jack Welch, CEO
• General Electric
• (1981-2000)

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What happens if we do a poor job of listening to
our customers ?or, assume we know more than
our customers?
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Market Share of Apples

• Variety 1996
  2004
• Red Delicious 59
  37
• Golden Delicious 19
  14
• Granny Smith 6
  13
• Gala 4
  14
• Fuji 7
  13
• Other 5
  9

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Red Delicious Apples are..

• Bright red
• Have desirable shape
• Very crisp
• Excellent in cold storage
• Rich in antioxidants

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Only one problem with Red Delicious apples.

• They dont taste good !

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What happens if we do a poor job of listening to
our customers ?or, assume we know more than
our customers?
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For Example..

• Do we really need 1700 lb cows ?
• Do we really need to increase genetic milk if
  customers calve in June ?
• Do we really need to develop bulls on high energy
  diets ?

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For Example..

• Do we really need to sell commercial bulls for
  4,000 ?
• Do we really need to increase marbling, given 25
  of Americans are obese ?

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Hell, there are no rules, we are trying to
accomplish something here.

• Thomas A.
  Edison
• 
  (1847-1931)

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Jim Gosey204 Animal ScienceUniversity of
Nebraska Lincoln, Ne. 68583402-472-6417jgosey1
_at_unl.edu