Welcome to U75102 Understanding Media

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Welcome to U75102Understanding Media Please
pick up a copy of theModule Handbook anda
Questionnaire.
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Derren Brown Messiah
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Preface (p. 3) ? Objective Intro. to Media
Studies ? Media Technologies ? Media Examples ?
Media Theories
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Overview (p. 5) ? Strand 1 Approaches to
Media meaning, consume,
power ? Strand 2 Case Study of the Media
internet McLuhan
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Website (p. 7) www.cyberchimp.co.uk/U75102/
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Assessment (pp. 10-14) ? Case Study (50) ?
Module Forum (50)Any Questions?
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The Meanings of Media ? collect an exercise
sheet each? groups of three, 15 mins (i) How
many different ways is the word media
used. Make a list and write a rough
definition of each. (ii) Work out what, if
anything, all the uses have in common.
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The Meanings of Media ? difficult
differences and similarities ? media many
related meanings ? no correct way to arrange
them
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The Meanings of Media Etymology middle ?
example height (10) 1. Media as vehicles ?
example art materials (4) 2. Media as
environments ? example air (9)Any
Questions?
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Strand 1Media as Vehicles? Meaning?
Genre? Narrative ? Representation? Audiences?
Power ? Postmodernism ? Branding? Celebrity
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Strand 2Media as Environments1. Media as
Environments2. Background to McLuhan3.
McLuhans Ideas4. How to Read McLuhan5. Why
Read McLuhan
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1. Media as Environments ? How do different
media change the nature of society, culture
and individuals? ? Introduction to McLuhan
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2. McLuhans Background ? Herbert Marshall
McLuhan, 1911-1980 ? Canadian professor of
English literature, interested in
communication ? 1960s media celebrity
Beatles, Time, Playboy, Woody Allen
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3. McLuhans Ideas ? the effects of technology
on individuals and society ? Understanding
Media The Extensions of Man (1964) ? The
Medium is the Massage An Inventory of Effects
(1967)
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The Medium is the Message
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The Medium as Extension All media are
extensions of some human faculty psychic or
physical (McLuhan 1967, p. 26) ? wheel, book,
clothing, computer (electric circuitry)
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The Medium as Environment Any technology or
extension of man creates a new environment(McLuh
an 1969, p. 31) Any understanding of social and
cultural change is impossible without a knowledge
of the way media work as environments. (McLuhan
1967, p. 26)
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Two Examples ? Clothing extension
environment ? Television extension
environment? The medium is the message
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4. How to Read McLuhan ? multiple viewpoints,
no theories ? explain gt explore ? difficult but
rewarding ? a prompt to thought ? Medium is the
Massage ? Levinson (1999) Gordon (1997)
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5. Why Read McLuhan? ? invented Media
Studies ? new media ? probe approach ? style and
timing Any Questions?
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Module Forum (p. 12) ? Roman forum? modern
fora? Module Forum? Using the Module Forum
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Module Forum (p. 14) ? dont use own name?
email me your online name ttyler_at_brookes.ac.uk
? try out Misc. Seminar first?? 10 posts
required (not Misc.)? fulfil Assessment Criteria
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Module Forum (p. 14) ? engage? apply?
interact? anonymousAny Questions?
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The Matrix (1999)
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• Before You Leave
• return QuestionnaireBefore Next Week
• ? read the Handbook? browse the Website? obtain
  Branston Stafford? read Ch. 1 of BS on
  Meanings and Media? register on forum
  email me your names