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Stuart Menzies

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Stuart Menzies. ASDA. Retailer Perspective Of GM Technology. Current and Future Issues ... But still no evidence of acceptance by the consumer. New Legislation ... – PowerPoint PPT presentation

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Title: Stuart Menzies


1
Stuart Menzies
  • ASDA
  • Retailer Perspective Of GM Technology

2
Current and Future Issues
  • Customer Requirements
  • New Legislation
  • Compliance with Legislation
  • Produced from? - Made with?
  • The changing customer
  • Sustainability of GM.

3
The Customer
  • GM excluded from Private Label
  • Driven by customer demand
  • UK still an anti-GM Nation (MORI survey)
  • Decrease in store protests / field trial protests
  • But still no evidence of acceptance by the
    consumer

4
New Legislation
  • Covers all ingredients made from or produced from
    a GM organism.
  • Ingredient defined as (2000/13)
  • - Excludes processing aids, carriers for
    additives, additives to additives Solvents..if
    it is not present in the final product!
  • Consider activity of the material in the end
    product.
  • Industry needs guidance to implement the
    regulations

5
Compliance with Legislation
  • Traceability
  • Cannot analytically prove absence or presence if
    no DNA present
  • Identity preserved schemes
  • Record keeping
  • What will enforcement want to see? Where?
  • Surveillance testing programme

6
The Future Customer
  • Will they see any benefits for themselves?
  • European views
  • USA view
  • Reports on farm scale experiments
  • New licenses - wheat, potato, rape

7
Sustainability
  • Will we always be able to provide for customer
    requirements enough quantities of Non GM
    material?
  • Will it cost more?
  • Will customers be prepared to pay?
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