Light Electric Vehicle AssociationLEVA

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Light Electric Vehicle Association(LEVA)
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What is the LEVA?

• The Light Electric Vehicle (LEV) industry has
  organized a global trade association to develop
  technical standards for LEVs and promote the use
  of LEVs worldwide.All component suppliers,
  manufacturers, assemblers, wholesalers,
  retailers, and interested individuals are invited
  to join.Light electric vehicles are defined as
  battery, fuel cell, or hybrid-powered
  two-or-three-wheel vehicles generally weighing
  less than 200 pounds (100 Kg). Of this group,
  electric bicycles are the most common with
  electric scooters coming in second.

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LEVA Mission Statement

• The Light Electric Vehicle Association's purpose
  is to provide services and assistance to light
  electric vehicle companies by helping to
  establish a favorable operating environment, by
  providing a forum for discussion and networking,
  an industry voice on non-competitive information
  sharing issues, and to assist them in the
  promotion of their business on an international
  basis.LEVA will standardize, track and analyze
  industry data by developing a glossary of terms
  and definitions and conducting surveys of members
  with follow up reporting to members.  As the
  voice of the LEV industry, we will develop
  service, quality and safety standards, as well as
  the standardization of performance criteria.

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Why Join LEVA?

• By obtaining an LEVA membership, you are joining
  a fast growing association in the LEV industry.
  Whether you are a western company trying to find
  the right partners in Asia, or a global company
  looking for opportunities in overseas markets,
  you will discover that the LEVA is the perfect
  medium for networking, establishing contacts, and
  expanding your business.

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Benefits of Joining LEVA

• Networking opportunities between professionals in
  the form of conferences and seminars during
  international trade shows member networking
  dinners
• Finding customers and suppliers through
  membership contacts introductions
• Improving communications within the industry by
  having an educational sharing website, bi-monthly
  electronic newsletters and seminars and
  conferences
• Suggesting models for regulations, how others do
  it through the survey of worldwide legislation
  which is continuously updated

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Benefits of Joining LEVA

• Promoting and advocating LEV use by supporting
  local, regional and state/country wide efforts
• Providing business to business opportunities
  through website advertising and promotional
  opportunities for members
• Standardization, tracking and analyzing industry
  data by developing a glossary of terms and
  definitions and conducting surveys of members
  with follow up reporting to members
• Developing component standards for LEVs in the
  area of connectors, chargers, owners manuals,
  and warranty programs
• Developing service, quality and safety standards
  to ensure that consumers are protected
• Provide a website for the promotion of LEVs and
  LEVA members

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LEVA Board of Directors

• Naveen Munjal (Managing Director, Hero Electric-
  India) Jan. 2007 to present, Hero Electric, a
  leading Electric Vehicle company in New Delhi,
  India also Chief Executive since 2001 Hero
  Exports, New Delhi, India,  exporting a wide
  range of products ranging from Engineering, Auto
  Components and Minerals Metals to over 83
  countries worldwide. Hero Cycles is the largest
  manufacturer of bicycles in the world since 1986,
  manufacturing more than 19,500 bicycles per day.
  Mr. Munjal is President of the SMEV (Society of
  Manufacturers of Electric Vehicles), the largest
  Electric Vehicle Association in India a member
  of EDTA (Electric Drive Transport Association),
  USA a Founding Member of the Renewable Energy
  Forum and EO (Entrepreneurs Organization)
  Sponsorship Chairman for Delhi, 2008-09,
  Mentorship Chairman, 2009-10.  Mr. Munjal
  received his MBA with specialization in
  International Marketing in 1994 from Huron
  University USA in London, UK.  www.heroelectricind
  ia.com

• Larry Pizzi (President of Currie Technologies-
  U.S.A.) Currie is a leading US developer and
  manufacturer of hybrid electric bicycles and
  electric scooters. Larry was the former Executive
  Vice President in charge of Sales and Marketing
  at Currie joining the company in May of 2002.
  Currie products are sold world-wide under the
  IZIP and EZIP brands and other brands using
  Currie Electro-Drive propulsion systems.Prior
  to joining Currie and entering the LEV world,
  Larry has had a lifetime of experience within the
  bicycle industry. He was the Senior Vice
  President and General Manager at the Schwinn/GT
  Corporation and the General Manager at Fogdog
  Sports, a leading dot-com retailer of sporting
  goods. Larry has also held sales and marketing
  management roles within the Brunswick
  Corporations bicycle division the former owner
  of Mongoose brand bicycles. He has also held
  Sales and Sales Management roles at Bell Sports,
  Service Cycle Cycle Products Corporation and
  Raleigh Bicycles - Derby Cycle Corporation. He
  has owned and operated Bike-Tech, a successful
  chain of Specialty Retail stores in Philadelphia,
  Pennsylvania from 1978 to 1990 and has served on
  the board of the National Bicycle Dealers
  Association as a Director.  www.currietech.com

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LEVA Board of Directors

• Masao Ono (Tokyo RD Co., Ltd., President and
  CEO-Japan) Mr. Ono started designing racing cars
  when he was a student at the Tokyo Institute of
  Technology in 1969, and has designed more than 20
  racing cars including cars for Le Mans 24 hours
  and Formula One, before establishing Tokyo RD in
  1981 with several colleagues. Tokyo RD is an
  independent engineering company specializing in
  the research and development of automobiles.
  Tokyo RD founded PUES Corporation in 1999, and
  the purpose of PUES is to develop and to
  manufacture electric motor, inverter, controller,
  battery management system, and battery pack for
  hybrid and electric vehicles.  He serves as the
  president and CEO of both companies.  He also
  founded Vemac Car Company Ltd., in 1998. This
  company develops and manufactures low volume
  production sports cars and racing cars. 
  www.r-d.co.jp/eng

• Dr. David T. Hon (Founder and CEO of Dahon
  Group-U.S.A)  Dr. Hon is a Chinese American and
  originally worked as a Sr. Physicist at Hughes
  Aircraft in California.  He was a leading expert
  in solid-state laser technology and his
  publications, including a chapter of the
  "Handbook of Lasers", are still widely quoted
  (Google Laser, "D.T. Hon").  In 1982, after
  seeking ways to reduce Man's dependence on oil,
  he designed the first Dahon folding bike. He quit
  his job with the Military-Industrial Complex,
  gathered 3 million dollars in venture funding,
  relocated to Taiwan and started to design,
  manufacture and market worldwide his inventions.
  Today, four million bicycles later, Dahon folders
  can be found all over the world (Google Bicycles
  Dahon).  Dr. Hon is also the Director of Southern
  China American Chamber of Commerce, among other
  professional and non-profit activities. Ph.D.,
  Physics, University of Southern California. 
  www.dahon.com

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LEVA Board of Directors

• Jack Oortwijn (Editor in Chief, Publication
  Manager, Bike Europe- Amsterdam) After
  graduating with a Masters degree in retail
  marketing, Jack Oortwijn started his career at
  the Dutch Toyota and Suzuki importer in the
  communication department. As he was (and still
  is) an avid motorcyclist and through his contacts
  at the Suzuki importer he was asked to join the
  editorial staff of a motorcyclist magazine in
  1979. This was also his start in journalism. From
  the motorcycle magazine he switched to the Dutch
  bike dealer magazine Tweewieler where he was
  editor-in-chief for about ten years. In 1996,
  Jack Oortwijn initiated Bike Europe which is now
  in its 12th year of publication and has developed
  into one of the leading trade journals for the
  bike industry.  www.bike-eu.com

• Eddie Eccleston (C.E.O. of MUI Ltd. Tunisia)
  Eccleston was previously Managing Director of
  Ideal Bikes Ltd., Managing Director of Britain
  largest manufacturer (490K bike units per annum)
  Townsend Cycles (a member of the Tandem Plc.
  Group), and Managing Director of Peugout UK
  (cycle division).   In his early days, he was a
  store owner of three bicycle outlets.  He was the
  former President of the British Bicycle
  Association, former President a.i. of the
  European Cycle Manufactures Association (COLIBI),
  and a former Board Member of the European Parts
  Manufactures Association (Coliped). 
  www.muitunisia.com

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LEVA Founder, Ed Benjamin

• Ed Benjamin, LEVA Founder (Benjamin Consulting,
  Owner-USA) An authority on light electric
  vehicle products and business. Extensive contacts
  within the world wide light electric vehicle and
  bicycle industry. Mr. Benjamin has extensive
  experience in product development and sourcing
  from China, Taiwan and Europe. Consultant to
  electric vehicle builders, motor companies,
  battery companies, motor controller companies,
  importers and distributors of small electric
  vehicles. His previous senior management
  employment was with Ultra Motor, American
  Electric Cycle and Fitness, WaveCrest Labs and EV
  Rider and 39 years experience in the USA bicycle
  industry. Mr. Benjamin has a 1981 B.A. Education,
  University of Kentucky, USA, and speaks Mandarin
  level 3.  www.edwardabenjamin.com

• Sidney Kuropchak (Executive Director, LEVA-USA)
  Ms. Kuropchak worked as the general manager of
  American Electric Cycle and Fitness (AECF) on
  behalf of Ultra Motor UK from April 2007 through
  June of 2008.  She also worked as the Director of
  Operations and Director of Sales for the Light
  Transport Division (TidalForce electric bikes) of
  WaveCrest Laboratories. She has been involved in
  the light electric vehicle industry since 1998,
  beginning with the CycleElectric International
  Consulting Group. She spent nearly 20 years
  working for Lauren Manufacturing, an industrial
  components supplier that derived more than half
  of its sales from transactions related to
  transportation.  During her tenure at Lauren she
  visited hundreds of manufacturing plants across
  the country and served in numerous capacities,
  including personnel director, automotive regional
  sales manager, national sales manager, vice
  president of sales, and finally as president. 
  Kuropchak has a BA in sociology from North Dakota
  State University and an MA in sociology from Kent
  State University. www.levassociation.com

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LEVA Annual Membership Dues

• Membership Categories
• 50 USD  Individual (enthusiast or works for a
  dealer, supplier or corporation, but not the
  owner) 1 vote
• 350 USD Owner (retailer, dealer, manufacturer
  or supplier) with 5 or less employees 2 votes
• 1,000 USD Company, small (a manufacturer,
  assembler or seller of LEVs) with 6-100
  employees) 3 votes
• 1,500 USD Corporation, large (a manufacturer,
  assembler or seller of LEVs) with over 100
  employees 5 votes

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How to Join LEVA

• Dues can be paid via credit card or Pay Pal on
  our website at http//levassociation.com/index.php
  ?id52) or via wire transfer. Contact
  sidneyk_at_levassociation.com to request an invoice
  or more information.
•   Thank you!

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