Reviewer

1
Reviewers Observations Recommendations

• Professor Irene Ng
• Director, Centre for Service Research
• AIM (UK) Lead Service Fellow

2

• Some observations
• Interesting journey of discovery and knowledge
• Report everything, hide nothing doubts,
  limitations, flaws etc.
• Lit review should be complete
• Contribution Conversations substantive,
  methodological, empirical, contextual,
  theoretical contributions
• A paper is not reported in the chronological
  order of the research Tell the story
• Some recommendations
• Every project does not need to be a research
  paper have a strategy in your research know
  your area/gaps
• Access to data