Independent IP

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Independent IP Popular Game 2009 Inspired by
Heroes of Might and Magic
Genesis Legend Introduction
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Company Seven Cool tech ltd, Wuxi
Our team Seven Cool is startup IT company
focus on browser based online game developing and
publishing through its own platform.
Seven Cool sees human resource as its most
valuable treasure. Seven Cool had assemble the
most passionate, innovative and hardworking young
people to create the best quality product.
Our career Webgame is a start up opportunity
in gaming industry China. The advantage of no
download requirement and can be played in browser
makes it popular among all players in China
especially the white collar worker. Many webgames
has successfully generate more than 10 million
RMB per month in China. It will definitely be a
new blood in mmo gaming industry.
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Game Introduction
Genesis Legend is a hybrid RPG and RTS webgame.
We learned a lot from Heroes of Might and Magic
serial and borrowed the most successful model to
the game. Including the strategy thoughts,
adventure and city siege element. Genesis
Legend holds three factions and 9 races. The
first three races Human, Undead and Dungeon will
be released in CBT. The original paintings are
done by our artists with strong realistic genre.
Nice races have nice distinct styles.
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Game Introduction
Beginning In the beginning when the world was
born, there is the God-Nilsa. Nilsa used his
might to fight against the evil and build the
balance of the world order. As time goes by,
the creatures inhabiting in the land evolved to
different forms following the rule----survival of
the fittest. Creatures of similar form assembled
in one territory, thus the Races appeared.
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Game Introduction
Races Humanity-Humanity assembled with nice
order, they build their castle in the rich land.
The raise Griffin and horses to assist them in
battle. Some of them learned to use
magic. Cliff-Inhabitants of the forest and Elf
built their home in the wood. They love peace and
worship freedom. Towerer-Some Elf obtained
strong magic power after years of evolution. They
built castle on the mountain root. Hell-Some
creature lived in the volcano territory. Their
hair was burned off and skin turned
red. Undead-Many creatures died in the war.
Their strong will to survive and hatred to enemy
made them stand up from graveyard,
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Game Introduction
Races Dungeon-Some creatures lived in the
underground or caves. The environment made them
tough nature. Some of them lost their vision and
became stronger in battle. Beachhead-The beasts
living in the dry land adapted the environment.
Some of them gained great power and could use
thunder or stone to attack enemy. Fortress-The
beasts living in the swamp evolved their
appearance and knowledge. Their skin was covered
with scale. Element-In the territories where
element assembled, Nilsa used his might to put
the element together. The assembled elements
obtained conscious and life.
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Game Introduction

• Nilsa cant understand why the kind creatures
  became evil. He thought the world itself is evil.
  So he transformed into a devil to rule the world
  with his 4 commanders.
• Finally, three god was sent to the world to
  terminate the demon.
• They were Areama-A powerful melee fighter.
  Ophyna-Goddess of
• light. Mesyna-God of element.
• The three Gods together with the creature in the
  land fought with
• Nilsa and his commanders. They finally defeated
  the demon. Nilsa
• was sealed in the blest vessel, and the
  commanders were driven
• from the land.
• But the three Gods were destroyed by Nilsa. The
  pieces of the
• spirit of Gods fell upon the lands. Those who
  could control the
• power of the spirit pieces will gain great power
  to defeat the
• four commanders.
• To destroy the four demons and rebuild the order
  of the land is
• the destiny of all creatures living on the land.

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Game Introduction

• World Map

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Game Feature
Browser based, No download, Low hardware
requirement, Any time, anywhere
Realtime, White collar Student
Easy to operate No worry about time
Six unique system.
Can play while chatting Watching video Etc.
Heroes of Might and War genre.
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System Feature
Territory
TerritoryEach player owns his territory where he
can travel, hunt or explore mines.
Toll gate
Toll gatePlayer must defeat the demon to get
access to the toll gate.
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System Feature
Multiple heroes and cities
Player can own more than one hero or city. The
cities can be connected.
Refinement
RefinementPlayer can refine their equipment to
gain better attributes.
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System Feature
Unit assignment
Player can assign the unit leaded by heroes.
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System Feature
Battle Chess
Original battle chess system in browser game.
Player controls the whole battle strategy.
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System feature
Battle Chess
Move, attack, cast spell. The battle result is
totally different according to different strategy.
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Game Feature
Dungeon System
Players operation of walking, exploring,
recruiting are processed independently. No need
to wait for other players.
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Version Plan

• One
• Perfect city siege system, guild war system,
  Boss and dungeon siege
• system. New dungeons based on western fantasy
  movie or game.
• Two
• Real time battlefield broadcast system. Player
  can broadcast his battle.
• Others can pay to watch the battle.
• Three
• Provide dungeon map editor. Player can edit his
  map based on the
• game balance and rules and upload it to the game
  server. Reduce the cost for
• Version update. Different game section will have
  different maps.

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Target Audience

• Age from 16-32, More male
• White collar worker, student
• Love to compete
• Heroes of Might and Magic fans
• RPG and RTS player?

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Target Audience
According the market research done by Chinese
browser game BBS White collar worker(60.39) Stud
ent(32.63)
White collar
Student
Others
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Target Audience
Majority Heroes of Might and Magic
fans. Others Hard core player RPG RTS Fantasy
genre Build castle
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Revenue model
Free to play
No charge for download, register accounts or play
game.
Portion, can heal or add attributes
Material, can add resource, increase unit, etc.
Value added
Functional item, can expand storage, reset
attributes, etc.
Other revenue
In game ads, mobile monthly fee.
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Opportunities

• New game formBrowser game
• Large scale potential marketAnyone with
• a PC and internet connection
• No similar genre competitors.
• Proven business model and best form.

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Thanks for watching!