From Asia / For Asia ???? ????

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From Asia / For Asia ???? ????
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DotAsia Organisation

• Membership-based, Not-for-profit Organisation
  incorporated in Hong Kong SAR, China
• First gTLD (Generic Top-Level Domain) based in
  Asia
• Milestones
• First discussions 2000
• Submission of proposal (to ICANN) March 2004
• Approval of ICANN Dec 2005
• Signing of Contract with ICANN Dec 6, 2006
• Sunrise (i.e. launch) of .Asia 2007

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DotAsia Organisation
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2007 The Sunrises in .Asia

• Pre-Sunrise March 21August 30, 2007
• Deadline of Reserved Names List Submission July
  12, 2007
• Pioneer Domain Program July 11September 10,
  2007
• Sunrise 1 (Government) Oct 9th, 2007
• Sunrise 2 (Trademarks) 3 (Entity Names)
• SR2a (Early Bird Sunrise) Oct 9th30st, 2007
• SR2b, 2c and SR3 Nov 13th Jan 15th, 2007
• Landrush Feb 2008
• GoLive Mar 2008

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.Asia Pre-Sunrise
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Pre-Sunrise

• Reserved Names Policy
• Tier 1 Country names and variants
• Tier 2 Major city / place names
• Tier 3 Other important city / place names,
  trademark / service marks in use
• Identify GACKREF(Government ACKnowledgment
  REFerence)
• ICANN GAC representatives as default
• Coordination w/ ccTLD managers
• Best commercially reasonable effort to outreach
• Reserved Names List
• Suggested list prepared
• 6 email or fax reminders to each GACKREF

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Pre-Sunrise Status

• Total AP countries / economies defined by ICANN
  
• 73 coutries / economies
• Regular Contact Established 32 countries /
  economies
• with Gov / GAC Rep au, hk, in, ir, jp, my, ph,
  qa, sg, tw (10)
• with ccTLD (including ccTLD managed by Gov) ae,
  af, cn, id, il, kr, kw, mn, mo, nu, nz, sa, sy,
  th, uz, vn, cx, jo, la, lk, pg, pw (22)
• Not in above 32 but a
• DotAsia member bt, kz, tj (3)
• GAC members am, az, bd, kh, ck, cy, ge, pk, to,
  tr, ye (11)
• APTLD members fj, nf, ps, sb, tk (5)
• Commercially branded ccTLD cc, tv, ws, fm (4)
• Total
  23 countries / economies
• Current Reachable 55 countries / economies
• Pending 19 countries / economies
• aq, bh, bn, hm, iq, kg, ki, kp, lb, mh, mm, mv,
  np, nr, om, tl, tm, vu

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.Asia Sunrise
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.Asia Sunrise

• October 9, 2007
• Sunrise 1 Governmental Reserved Names
• www.xian.asia will be reserved for China
• FCFS, must go through ICANN Registrar
• Registration Fee will depend on Registrars offer
• Sunrise 2 Registered Marks
• Sunrise 2a (Oct 9-30) Early Bird Sunrise
• November 13, 2007 January 15, 2008
• Sunrise 2 Registered Marks
• Sunrise 2b General Registered Marks
• Sunrise 2c Extended Protection
• Sunrise 3 Registered Entity Names

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Multiple Applications to a Domain

• All applications during each period considered
  received at the same time
• If domain has only one successful application, it
  is allocated accordingly
• If domain has more than one successful
  application, auction held between the successful
  applicants
• Concept
• Stable and orderly launch
• Fair allocation (instead of lottery-like
  situation at initial rushes)
• Work with one trusted Registrar (instead of
  having to go to multiple registrars to try to get
  to the head of the queue)
• More economical for most companies
• Encourage usage (highest bidder more likely to
  use domain)

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Key Partners and Provider

• Worldwide Registrars
• Verification Agent
• Verifying claims for applications
• Outreach to brand and mark owners
• Manage high capacity process
• Deloitte
• Principal Worldwide Verification Agent
• AGIP (Abu-Ghazaleh Intellectual Property)
• Regions in Middle East and South Asia
• Auction Partner
• Online auction platform
• High volume high contention transactions
• Secure, stable and proven infrastructure
• Pool.com (http//dotasia.pool.com)

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Commitment to develop .Asia

• Sunrise introduce the .ASIA registry in an
  orderly, stable and logical manner that takes
  into consideration the established prior rights
  of others
• Real value of a Domain
• Usage with real and relevant content
• Investment into the marketing of the domains
• Which in turn drives Traffic, Awareness and value
  for .Asia domains
• One of the greatest challenge for new gTLDs is to
  encourage positive usage and active content

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Pioneer Domain Program
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Pioneer Domain Program

• The Program
• Brief Proposal for how you will be using the
  .Asia domain (Application Form)
• Commitment of marketing dollars to advertise the
  website featuring the .Asia domain
• Should not infringe the prior rights of others
• Best proposals wins right to operate the best
  .Asia domains
• Business plan contest with many winners!

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Pioneer Domain Program

• Objectives
• Encourage positive active usage of .Asia
• Drive awareness, adoption and traffic of the
  .Asia
• 3 Categories of Pioneers
• Global Brand Pioneers
• International trademarks
• Community Pioneers
• Commonly used words/phrases (i.e. generic
  words)
• Partner Pioneers
• .ASIA Accredited Registrars
• Service and Technology Providers

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Key Benefits

• Allow for inclusion of typos in a application
  package.
• Allow brand owners to apply for short-hands,
  acronyms or variations.
• Newer Trademarks that were registered after the
  Sunrise cut-off dates (and therefore not eligible
  for Sunrise) may be applied for through the
  Pioneer Domains Program.
• During Pioneer Program, DotAsia will be managing
  the TM verification process with no extra cost.
  There is of course the marketing commitment
  deposit of 10,000 is required, however, it will
  be fully refunded to the successful applicant.
• ALL Pioneer Applications that are declined will
  be automatically considered for appropriate
  subsequent phases. No extra fee will be required.
• Provide opportunity for registrant to show
  commitment to the Asia community and DotAsia is
  prepared to highlight their site in our outreach
  and promotion efforts.

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Membership

• Sponsor Members
• AP ccTLD managers (20)
• 8 seats in the Board
• Co-Sponsor Members
• Regional Internet organisations in AP (3)
• 2 seats in the Board
• Advisory Board / Proceeds Steering Committee
• Membership Briefing and New Sign-up Form
  Available at www.registry.asia
• 6 entities are in negotiation

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Member Benefit

• DotAsia Members are expected to benefit from
• Participation in the governance of the first
  global TLD from Asia, for Asia
• Bringing views and perspectives from local or
  constituent communities to the policy development
  and activities of the .ASIA registry
• Participation in the development of the
  directives of DotAsia, as a not-for-profit
  organisation, to reinvest its proceeds back into
  the Asia community
• Involvement in the promotion of the adoption and
  usage of the Internet in Asia at large
• Collaborative of efforts and sharing of ideas for
  the development of the community between
  counterparts and like-minded organisations around
  Asia

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Member Contribution

• DotAsia Members are expected to contribute to
• The promotion of the .ASIA domain
• Assist in raising public awareness of the .ASIA
  domain in general
• Work closely with the .ASIA Registry on
  activities in the local or constituent
  communities
• Jointly promote positive usage of domain names
  including .ASIA and the ccTLDs in the local or
  constituent communities
• Participate in meetings and discussions for
  development of DotAsia
• The nomination of board and advisory council
  members
• Vote during elections and constitutional matters
• Help identify or develope community programs
  suitable for DotAsia to participate in

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Support to Community Events

• ICANN
• Lisbon, Puerto Rico, and LA
• Regional Industry Gathering in HK (July)
• APRICOT
• Bali 2007 Bronze
• Taipei 2008 in Discussion
• APNG Xian
• Blog project with APNG camp participants
• APTLD, AP,etc.
• Others
• Taiwan Blogger BoF
• Interop Japan
• Domain Forum HK
• Wikimania 2007

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• Pioneer Domains Program Think Big! Think.Asia!
• www.think.asia
• Ching CHIAO ??
  chiao_at_registry.asia