Elearning in Central and Eastern Europe perspectives and challenges

1
Bridging academia and industry for successful
technology-enhanced learning Sofia, 7-8 November
2006

• E-learning in Central and Eastern Europe
  perspectives and challenges
• Dorota Draczynska, Piotr Rypson, WiedzaNet

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Central and Eastern Europe

• CENTRAL AND EASTERN EUROPE
• 15 countries
• varied culturally
• varied politically
• varied linguistically
• varied ethnically
• relatively large or very small

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Central and Eastern Europe population

• Poland 38,536,869
• Romania 22,303,552
• Serbia Montenegro 11,206,000
• Hungary 9,981,334
• Bulgaria 7,385,367
• Slovakia 5,439,448
• BH 4,498,976
• Croatia 4,494,749
• Moldova 3,585,906
• Lithuania 3,585,906
• Latvia 2,290,237
• Slovenia 2,010,347
• Estonia 1,324,333

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E-learning in Poland perspectives and challenges

• Did the Polish market undergo an excitement and
  disillusionment phase ?

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Barriers of market development in Poland

• Economic slow down
• A new idea lack of e-learning budgets
• Investment priorities training budgets first to
  be cut
• Time necessary to educate the market
• Time necessary to implement LMS systems
• No large off-the-shelf libraries in Polish
• Communication networks - transmission capacity
• Long decision process engaging many persons
• Lack of co-operation between HR and IT
• Lack of experienced personnel on the clients
  side
• Organization culture that does not support
  e-learning
• Employees attitudes e-learning is not a REAL
  training

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Poland TOP 500 and e-learning
Companies using e-learning Companies not
using e-learning
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The Garner Product Hype Curve and market
development in Poland
Market Excitement
Technology Maturity
Trough of Disillusionment
Time
Source WiedzaNet
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Spending on e-learning in Poland
POLAND CAGR 2004/2007 50
Source VBM Consulting
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Resources from EU Structural Funds

• Operation Program Human Capital 2007-2013
• Priority II Human resources and company
  adaptation potential development
• 672 298 726 Euro
• Priority III Enhancing education quality
• 1 129 122 788 Euro

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E-learning Market worth in Europe
Value M
Souce IDC and VBM Consulting dla Polski
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E-learning Market worth in selected CEE countries
In Million
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LMS implemented in selected CEE countries
Cumulative number in a given year
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Model of e-learning maturity
Phase 4 Knowledge on demand LCMS, RSS
Technologies, Performance Support
expansion
Phase 3 Integration and customisation Integration
with HR systems, results and competencies
management
saturation
Phase 2 Development Added value services,
business courses, dedicated courses, Blended
Learning, marketing
expansion
Where are we?
Phase 1 Beginnings Saving on costs Off the
shelf content Desktop for big user groups,
beginnings of course creation
Source Bersin Associates Four stages of
e-learning. RSS Really Simple Syndication,
technology enabling subscription of pages, web
documents and obtaining information on changes or
appearance of a new document.
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Trends and prognosis for 2007

• Growth of around-e-learning services market
• Development of Blended Learning programs
• Further introductions of LMS and LCMS systems
• Shifting emphasis from LMS to content
• First projects using virtual classrooms
• Development of education services in the ASP
  model
• Financial condition of e-learning suppliers will
  play a growing role in the decision-making
  process
• Custom made content delivery dividing projects
  between these written by suppliers and those
  written by the Client
• Courses ordered from suppliers graphically and
  conceptually more advanced (simulations,
  narrative scenarios)
• Development of projects on the basis of EFS for
  2007-2013 OP Human Capital

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Challenges for e-learning markets

• In 2005 the US market a major change took place
  e-learning has matured!
• And in Poland?
• Beginnings of a regular market 2004/2005
• Companies still considering if, instead of
  when,
• For most companies, even after first successful
  projects, e-learning still remains a new
  phenomenon that makes its way into and changes
  the company organization culture,
• Main investment goal with e-learning in Poland
  cost reduction and training availability.
• Dynamic growth (CAGR 50), of a young market in
  the phase of af an early raise

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CEE e-learning markets factors of change

• Markets extremely varied in respective countries
  size and structure
• Markets at various stages of e-learning knowledge
  and offer development
• Factors affecting EU membership 6 existing
  member states 2 to join in 2007 (Bulgaria and
  Romania)
• Increased budgets will be available for education
  and HR development from EU funds
• Dynamic growth of the IT and software markets in
  the EU (with Lithuania leading at 11 in 2005
  Estonia at 9

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CEE e-learning markets factors of change

• CEE countries will benefit from e-learning
  maturity in Western countries
• Ability of funds absorption and legislative
  issues - critical for the dynamics of
  development
• WiedzaNet expects some countries to follow the
  Polish scenario rapid e-learning development in
  2007-2010
• WiedzaNet has developed partner network with
  experienced and dynamic eLearning companies in 5
  countries, while partnerships are being
  negotiated in other 3 countries

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• Thank You!
• Piotr Rypson
• WiedzaNet, Warsaw
• prypson_at_wiedzanet.pl