Title: Elearning in Central and Eastern Europe perspectives and challenges
1Bridging academia and industry for successful
technology-enhanced learning Sofia, 7-8 November
2006
- E-learning in Central and Eastern Europe
perspectives and challenges - Dorota Draczynska, Piotr Rypson, WiedzaNet
2Central and Eastern Europe
- CENTRAL AND EASTERN EUROPE
- 15 countries
- varied culturally
- varied politically
- varied linguistically
- varied ethnically
- relatively large or very small
3Central and Eastern Europe population
- Poland 38,536,869
- Romania 22,303,552
- Serbia Montenegro 11,206,000
- Hungary 9,981,334
- Bulgaria 7,385,367
- Slovakia 5,439,448
- BH 4,498,976
- Croatia 4,494,749
- Moldova 3,585,906
- Lithuania 3,585,906
- Latvia 2,290,237
- Slovenia 2,010,347
- Estonia 1,324,333
4E-learning in Poland perspectives and challenges
- Did the Polish market undergo an excitement and
disillusionment phase ?
5Barriers of market development in Poland
- Economic slow down
- A new idea lack of e-learning budgets
- Investment priorities training budgets first to
be cut - Time necessary to educate the market
- Time necessary to implement LMS systems
- No large off-the-shelf libraries in Polish
- Communication networks - transmission capacity
- Long decision process engaging many persons
- Lack of co-operation between HR and IT
- Lack of experienced personnel on the clients
side - Organization culture that does not support
e-learning - Employees attitudes e-learning is not a REAL
training
6Poland TOP 500 and e-learning
Companies using e-learning Companies not
using e-learning
7The Garner Product Hype Curve and market
development in Poland
Market Excitement
Technology Maturity
Trough of Disillusionment
Time
Source WiedzaNet
8Spending on e-learning in Poland
POLAND CAGR 2004/2007 50
Source VBM Consulting
9Resources from EU Structural Funds
- Operation Program Human Capital 2007-2013
- Priority II Human resources and company
adaptation potential development - 672 298 726 Euro
- Priority III Enhancing education quality
- 1 129 122 788 Euro
10E-learning Market worth in Europe
Value M
Souce IDC and VBM Consulting dla Polski
11E-learning Market worth in selected CEE countries
In Million
12LMS implemented in selected CEE countries
Cumulative number in a given year
13Model of e-learning maturity
Phase 4 Knowledge on demand LCMS, RSS
Technologies, Performance Support
expansion
Phase 3 Integration and customisation Integration
with HR systems, results and competencies
management
saturation
Phase 2 Development Added value services,
business courses, dedicated courses, Blended
Learning, marketing
expansion
Where are we?
Phase 1 Beginnings Saving on costs Off the
shelf content Desktop for big user groups,
beginnings of course creation
Source Bersin Associates Four stages of
e-learning. RSS Really Simple Syndication,
technology enabling subscription of pages, web
documents and obtaining information on changes or
appearance of a new document.
14Trends and prognosis for 2007
- Growth of around-e-learning services market
- Development of Blended Learning programs
- Further introductions of LMS and LCMS systems
- Shifting emphasis from LMS to content
- First projects using virtual classrooms
- Development of education services in the ASP
model - Financial condition of e-learning suppliers will
play a growing role in the decision-making
process - Custom made content delivery dividing projects
between these written by suppliers and those
written by the Client - Courses ordered from suppliers graphically and
conceptually more advanced (simulations,
narrative scenarios) - Development of projects on the basis of EFS for
2007-2013 OP Human Capital
15Challenges for e-learning markets
- In 2005 the US market a major change took place
e-learning has matured! - And in Poland?
- Beginnings of a regular market 2004/2005
- Companies still considering if, instead of
when, - For most companies, even after first successful
projects, e-learning still remains a new
phenomenon that makes its way into and changes
the company organization culture, - Main investment goal with e-learning in Poland
cost reduction and training availability. - Dynamic growth (CAGR 50), of a young market in
the phase of af an early raise
16CEE e-learning markets factors of change
- Markets extremely varied in respective countries
size and structure - Markets at various stages of e-learning knowledge
and offer development - Factors affecting EU membership 6 existing
member states 2 to join in 2007 (Bulgaria and
Romania) - Increased budgets will be available for education
and HR development from EU funds - Dynamic growth of the IT and software markets in
the EU (with Lithuania leading at 11 in 2005
Estonia at 9
17CEE e-learning markets factors of change
- CEE countries will benefit from e-learning
maturity in Western countries - Ability of funds absorption and legislative
issues - critical for the dynamics of
development - WiedzaNet expects some countries to follow the
Polish scenario rapid e-learning development in
2007-2010 - WiedzaNet has developed partner network with
experienced and dynamic eLearning companies in 5
countries, while partnerships are being
negotiated in other 3 countries
18- Thank You!
- Piotr Rypson
- WiedzaNet, Warsaw
- prypson_at_wiedzanet.pl