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Elearning in Central and Eastern Europe perspectives and challenges

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Trough of disillusionment. Technology maturity. 2000. 2003. Timeline. Economic slow down ... Trough of Disillusionment. Market Excitement. Technology Maturity. Time ... – PowerPoint PPT presentation

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Title: Elearning in Central and Eastern Europe perspectives and challenges


1
Bridging academia and industry for successful
technology-enhanced learning Sofia, 7-8 November
2006
  • E-learning in Central and Eastern Europe
    perspectives and challenges
  • Dorota Draczynska, Piotr Rypson, WiedzaNet

2
Central and Eastern Europe
  • CENTRAL AND EASTERN EUROPE
  • 15 countries
  • varied culturally
  • varied politically
  • varied linguistically
  • varied ethnically
  • relatively large or very small

3
Central and Eastern Europe population
  • Poland 38,536,869
  • Romania 22,303,552
  • Serbia Montenegro 11,206,000
  • Hungary 9,981,334
  • Bulgaria 7,385,367
  • Slovakia 5,439,448
  • BH 4,498,976
  • Croatia 4,494,749
  • Moldova 3,585,906
  • Lithuania 3,585,906
  • Latvia 2,290,237
  • Slovenia 2,010,347
  • Estonia 1,324,333

4
E-learning in Poland perspectives and challenges
  • Did the Polish market undergo an excitement and
    disillusionment phase ?

5
Barriers of market development in Poland
  • Economic slow down
  • A new idea lack of e-learning budgets
  • Investment priorities training budgets first to
    be cut
  • Time necessary to educate the market
  • Time necessary to implement LMS systems
  • No large off-the-shelf libraries in Polish
  • Communication networks - transmission capacity
  • Long decision process engaging many persons
  • Lack of co-operation between HR and IT
  • Lack of experienced personnel on the clients
    side
  • Organization culture that does not support
    e-learning
  • Employees attitudes e-learning is not a REAL
    training

6
Poland TOP 500 and e-learning
Companies using e-learning Companies not
using e-learning
7
The Garner Product Hype Curve and market
development in Poland
Market Excitement
Technology Maturity
Trough of Disillusionment
Time
Source WiedzaNet
8
Spending on e-learning in Poland
POLAND CAGR 2004/2007 50
Source VBM Consulting
9
Resources from EU Structural Funds
  • Operation Program Human Capital 2007-2013
  • Priority II Human resources and company
    adaptation potential development
  • 672 298 726 Euro
  • Priority III Enhancing education quality
  • 1 129 122 788 Euro

10
E-learning Market worth in Europe
Value M
Souce IDC and VBM Consulting dla Polski
11
E-learning Market worth in selected CEE countries
In Million
12
LMS implemented in selected CEE countries
Cumulative number in a given year
13
Model of e-learning maturity
Phase 4 Knowledge on demand LCMS, RSS
Technologies, Performance Support
expansion
Phase 3 Integration and customisation Integration
with HR systems, results and competencies
management
saturation
Phase 2 Development Added value services,
business courses, dedicated courses, Blended
Learning, marketing
expansion
Where are we?
Phase 1 Beginnings Saving on costs Off the
shelf content Desktop for big user groups,
beginnings of course creation
Source Bersin Associates Four stages of
e-learning. RSS Really Simple Syndication,
technology enabling subscription of pages, web
documents and obtaining information on changes or
appearance of a new document.
14
Trends and prognosis for 2007
  • Growth of around-e-learning services market
  • Development of Blended Learning programs
  • Further introductions of LMS and LCMS systems
  • Shifting emphasis from LMS to content
  • First projects using virtual classrooms
  • Development of education services in the ASP
    model
  • Financial condition of e-learning suppliers will
    play a growing role in the decision-making
    process
  • Custom made content delivery dividing projects
    between these written by suppliers and those
    written by the Client
  • Courses ordered from suppliers graphically and
    conceptually more advanced (simulations,
    narrative scenarios)
  • Development of projects on the basis of EFS for
    2007-2013 OP Human Capital

15
Challenges for e-learning markets
  • In 2005 the US market a major change took place
    e-learning has matured!
  • And in Poland?
  • Beginnings of a regular market 2004/2005
  • Companies still considering if, instead of
    when,
  • For most companies, even after first successful
    projects, e-learning still remains a new
    phenomenon that makes its way into and changes
    the company organization culture,
  • Main investment goal with e-learning in Poland
    cost reduction and training availability.
  • Dynamic growth (CAGR 50), of a young market in
    the phase of af an early raise

16
CEE e-learning markets factors of change
  • Markets extremely varied in respective countries
    size and structure
  • Markets at various stages of e-learning knowledge
    and offer development
  • Factors affecting EU membership 6 existing
    member states 2 to join in 2007 (Bulgaria and
    Romania)
  • Increased budgets will be available for education
    and HR development from EU funds
  • Dynamic growth of the IT and software markets in
    the EU (with Lithuania leading at 11 in 2005
    Estonia at 9

17
CEE e-learning markets factors of change
  • CEE countries will benefit from e-learning
    maturity in Western countries
  • Ability of funds absorption and legislative
    issues - critical for the dynamics of
    development
  • WiedzaNet expects some countries to follow the
    Polish scenario rapid e-learning development in
    2007-2010
  • WiedzaNet has developed partner network with
    experienced and dynamic eLearning companies in 5
    countries, while partnerships are being
    negotiated in other 3 countries

18
  • Thank You!
  • Piotr Rypson
  • WiedzaNet, Warsaw
  • prypson_at_wiedzanet.pl
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