Enhancing Your Center's Visibility, Outreach and Research:

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Enhancing Your Center's Visibility, Outreach and
Research

• Step Right up Folks!

Gary W. Smith, Ph.D. Director Pacific Northwest
Regional Economic Analysis Project
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The Cornerstone of thePacific Northwest Regional
Economic Analysis ProjectThe BEA Data
The cornerstone for the data used on REAP are
the state and county level income, earnings,
employment and transfer payments data compiled
and updated annually by the Regional Economic
Measurement Division of the Bureau of Economic
Analysis, U.S. Department of Commerce (REMD/REIS
- BEA, DOC).
"Collecting data on the local economy from the
internet is akin to drinking water from a fire
hydrant."
Paul Zelus, Idaho State University
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THE 11 C's - In combination, the BEA regional
data are among the most

• Comprehensive
• Comparable
• Consistent
• Congruent
• Current
• Credible
• CASH (The Income Side of the Local Economic
  Equation)
• Conscientious (with-science)
• Complex
• Conditional
• Confined

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BEA Data "VALUE ADDED" Pacific Northwest
Regional Economic Analysis Project

• The VALUE ADDED Components of REAP...In
  Combination
• Retrieval
• Manipulation
• Organization
• Distillation
• Synthesis
• Analysis
• Interpretation
• Portrayal
• Delivery
• REAP is joined at the hip with BEA

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Who uses REAP?
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REAP Goals

• To strengthen and improve regional and local area
  planning and economic development
  decision-making.
• To broaden and enhance the depth of analysis and
  understanding of local and regional economic
  conditions and trends against the backdrop of a
  dynamic and ever-changing national economy.
• To adopt and exploit web-enabled technologies to
  expedite the distillation, delivery, portrayal
  and interpretation of regional economic
  information, analysis and research results.
• To present and explain web-accessible regional
  economic analysis and research results that
  general audiences can readily and independently
  generate, understand, share with others, adopt
  and apply.

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The REAP Business ModelREAP Succeeds When a
Host Succeeds
The REAP model is to give accolades, attribution
and branding to host centers. To wit...
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Recent Enhancements

• Going nationwide with additions of...

• Full-Featured Editions
• California
• Georgia
• Kansas
• Mississippi
• Montana
• Nevada

• Abridged Editions
• Arizona
• Idaho
• Oregon
• South Dakota

• Potentially Pending
• Arizona
• Oregon

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Recent Enhancementscontinued

• "Income Structure Growth
• LSGL (Leading, Slipping, Gaining, Lagging)
  Analysis
• Data updates are now completed within 3-4 hours
  of release.
• All tables as well as briefing reports are now
  dynamically generated.
• New modules interactive analytical diagnostics
• "Industry Analysis of Structure Performance
• Location Quotients
• Component Contributions to Growth
• Share-Shifts
• Interactive tables and maps by region, year,
  indicator, etc.
• Dynamic side-by-side comparisons
• Region by indicator vs. indicator by region
• New navigation features - cross links between
  selected reports

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Recent Enhancements Outreach...Navigating the
Nevada Economy

• Hands-On Situational Scenarios
• A concurrent session to engage workshop
  participants in exploring, using and applying the
  REAP website and the and BEA data while working
  as members of a small team assigned to address
  one of the following "Situational Scenarios." The
  focus of the exercise is to work as a team to
  prepare a PowerPoint for sharing the results of
  their regional economic research and analysis
  with the group at large.
• Developed In-House Registration Manager
• (For smaller centers without this capability)
• Developed Online Assessment (Survey) System
• A Partnership between
• BEA
• University of Nevada - Reno, Center for Economic
  Development
• REAP
• Media Coverage

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Future Enhancements

• "Comparative Trends Analysis - County-to-County"
  as per State-to-State.
• Analysis of Regional Per Capita Income Inequality
  Trends
• Multi-State and Multi-County (trans state border)
  Regional Configurations
• State of Jefferson
• State of Sierra or Comstock Territory
• Bolster Factor Analysis
• Cyclical Analysis
• Projections Module
• Quickie Snapshots
• "A Tale of Two States
• "A Tale of Two Cities"...Metro America
• "Rural Conditions and Trends"

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Future Enhancementscontinued

• Further extending REAP to other states or... go
  nationwide?
• More active outreach activity in concert with
  BEA, AUBER and other university centers
• Garnering support and new hosts... a public goods
  and marketing issue?
• Integrating content delivery with host websites
• Major overhaul of the website
• New Location http//www.reaproject.org/
• (Currently a BETA Rendition)
• Rebuild of engine and chassis
• New enhanced navigation and menu system
• State and regional REAPs will be available under
  their own website (subdomain), e.g.,
  http//Mississippi.REAProject.org
• Enhanced images and graphic elements
• Suggestions? Recommendations? Items to add to
  wish list?

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For more information
Director Gary W. Smith, Ph.D. Pacific Northwest
Regional Economic Analysis Project Phone (253)
219-6604 Email gsmith_at_pnreap.org