Program Promotion

1
Program Promotion

• Marketing Education

2
Target Audiences for Program Promotion

• Students
• Parents
• Teachers
• Administration
• Guidance Counselors

3
Aspects to Promote

• Students
• Work preparation
• Preparation for further education
• Business skills development
• Activity involvement
• Social development
• Enhanced education

4
Aspects to Promote

• Parents
• Work experience
• Work preparation
• Further education preparation
• Activity involvement with skills exposure
• Enhanced education

5
Aspects to Promote

• Teachers
• SOL promotion
• Curriculum coordination
• Further education and work promotion
• Student involvement

6
Aspects to Promote

• Administration
• SOL promotion
• Building schools reputation
• Preparation for further education
• Career skills development
• Building relationships with community businesses
  and area business leaders

7
Aspects to Promote

• Guidance Counselors
• entry-level classes to gain exposure to program
• Open to all students
• SOL promotion

8
Managing CTE Promotional Materials

• Students
• Bulletin boards
• School newspaper
• School TV show

9
Managing CTE Promotional Materials

• Parents
• Brochure
• Back to school/nights

10
Managing CTE Promotional Materials

• Faculty
• Memo/newsletter
• Brochure

11
Managing CTE Promotional Materials

• Administration
• Presentation
• Brochure

12
Managing CTE Promotional Materials

• Guidance Counselor
• Description of courses
• Benefits of program

13
Methods of Promotion

• Students
• Use materials
• Discuss the benefits of CTE program
• Classroom visits

14
Methods of Promotion

• Parents
• Send brochure home to parents
• Discussion at back to school night
• Community involvement

15
Methods of Promotion

• Faculty
• Ensure that they understand the program and its
  benefits to general curriculum
• Discuss SOL promotion
• Active participation in faculty meetings

16
Methods of Promotion

• Administration
• Schedule meeting to highlight program goals and
  to explain the benefits of the program
• Discuss SOL promotion

17
Methods of Promotion

• Guidance Counselor
• Ensure that they understand the program
  objectives and the benefits of the program

18
Institutional promotion within the school year

• Labor Day Fundraiser (carwash, golf tournament,
  etc.)
• Back to school cards and treats for the teachers
• Halloween (haunted house for community youth)
• Thanksgiving Lunch Fundraiser
• Christmas Cookie Bake Sale
• Spring Semester Back to School Re-gift Drive for
  community center
• Valentines Day Carnation Sale

19
Institutional promotion within the school year

• St. Patricks Day Green Competition
• Spring Break BBQ
• Mr. Puppy Chow Pageant
• Prom Fashion Show Fundraiser
• Good Luck and Congratulations cards for athletic
  teams and academic clubs
• Holiday cards for faculty and administration
• Holiday cards for community members and
  businesses involved in the CTE program
• DECA recognition in paper and school news TV

20
August
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 New Teachers Report 25 26 27 28
29 30 Teacher Workdays 31
21
September
Sun Mon Tue Wed Thu Fri Sat
1 Teacher Workdays 2 3 4
5 6 FUNRAISER Labor day 7 BACK TO SCHOOL TREATS First Day of School 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 Back to School Night 23 24 25
26 27 28 DECA State Fair (Richmond) 29 OTC Registration Due 30
22
October
Sun Mon Tue Wed Thu Fri Sat
1 2 OTC-Hollins University
3 4 5 6 7 Interim Reports Issued 8 9
10 11 In-Service Day (no students) National DECA Week 12 13 Parent Conference Night 14 Southern Region Leadership Conference Registration due 15 16 OTC-Hollins University
17 18 19 20 21 22 23
24 25 26 27 28 29 HALLOWEEN HAUNTED HOUSE 30
31
23
November
Sun Mon Tue Wed Thu Fri Sat
1 2 Teacher Workday 3 4 5 end of 9 weeks (1st) 6
7 8 9 10 11 Report Cards issued 12 Southern Region Leadership Conference (Nashville, TN) 13
14 15 Initial Membership Roster due to VA DECA 16 17 VA DECA day 18 19 20
21 22 23 THANKSGIVING LUNCH FUNDRAISER 24 Fall Break 25 26 27
28 29 30
24
December
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 7 8 9 Interim Reports Issued reporting of VA DECA Day due in VA office 10 DECA Day w/ the Wizards (Washington, DC) 11
12 13 14 15 16 17 18
19 20 COOKIE BAKE SALE 21 22 23 Winter Break 24 25
26 27 28 29 30 31
25
January
Sun Mon Tue Wed Thu Fri Sat
1
2 3 School Reopens 4 BACK TO SCHOOL REGIFT DRIVE 5 6 7 8
9 10 11 12 13 14 15
16 17 Student Teacher Holiday Online Quiz Bowl Testing 18 19 20 21 22
23 24 25 State Officer candidate Application due (VA office) 26 27 28 End of 9 weeks (2nd) Annual Report VA DECA scholarship due (VA office) 29
30 31 Teacher Workday District Competition Events conferences completed Officer candidates informed of status
26
February
Sun Mon Tue Wed Thu Fri Sat
1 2 3 SLC registration due, Merit Award/Honor Society App. due 4 5
6 7 8 Report Cards Issued 9 10 Written Chapter projects due (VA office) 11 12
13 14 VALENTINES DAY CARNATION SALE 15 16 Final day for SLC subs 17 18 19
20 21 Student Teacher Holiday 22 23 24 25 VA DECA State Leadership Conference (Norfolk, VA) 26
27 28
27
March
Sun Mon Tue Wed Thu Fri Sat
1 Harry Applegate Scholarship application due (VA office) 2 3 4 5
6 7 In-Service Day 8 9 10 Interim Reports Issued 11 12
13 14 International Career Dev. Conf. registration due (VA office) 15 16 Parent Conference Night 17 ST. PADDYS DAY GREEN COMPETITION 18 19
20 21 22 23 24 25 SPRING BREAK BBQ 26
27 28 Spring Break 29 30 31
28
April
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 End of 9 weeks (3rd) 15 Make up snow day (no classes) 16
17 18 19 20 21 Report Cards Issued 22 MR. _ PAGENT 23
24 25 26 27 ICDC (Anaheim, CA) 28 29 30
29
May
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 PROM FASHION SHOW 7
8 9 10 11 12 Interim Reports Issued 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 Student Teacher Holiday 31
30
June
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 Early Dismissal 16 17 Last day of school End of 9 weeks (4th)/ Year 18 Teacher Workday
19 20 21 22 23 24 25
26 27 28 29 30 High School Graduation Friday, June 17, 2005 Massaponax HS 5pm Spotsylvania HS 7pm Saturday, June 18, 2005 Chancellor HS 9am Courtland HS 11pm Riverbend HS 1pm High School Graduation Friday, June 17, 2005 Massaponax HS 5pm Spotsylvania HS 7pm Saturday, June 18, 2005 Chancellor HS 9am Courtland HS 11pm Riverbend HS 1pm
31
Thank You!!!