Corporate Social Responsibility

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Corporate Social Responsibility
A story that deserves to be told
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Corporate Social Responsibility
must be founded on ones business.
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If its not related to your business
then its somebody elses CSR.
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For Figaro, our CSR is
to help coffee farmers
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Our Corporate Vision states
We will be remembered as a committed advocate
of corporate social responsibility by
championing the cause of coffee to help farmers
live a better life.
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Its a simple equation
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Its a simple equation
If farmers plant more coffee,
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Its a simple equation
If farmers plant more coffee, Figaro can sell
more coffee,
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Its a simple equation
If farmers plant more coffee, Figaro can sell
more coffee, Customers can enjoy more coffee.
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Conversely,
when customers consume more coffee,
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Conversely,
when customers consume more coffee, Figaro will
gain more profit to buy more coffee,
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Conversely,
when customers consume more coffee, Figaro will
gain more profit to buy more coffee, the
coffee farmer can earn more money to be able to
plant more coffee.
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The result
Customers can continue to enjoy their favorite
drink.
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The result
Customers can continue to enjoy their favorite
drink. Figaros business will continue to
flourish.
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The result
Customers can continue to enjoy their favorite
drink. Figaros business will continue to
flourish. The farmer can maintain a healthy
livelihood from growing coffee.
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The entire value chain benefits.
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The entire value chain benefits.
Everybody wins!
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You can only do good
when your business is doing well.
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But it doesnt end there
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But it doesnt end there
not if you want to make a difference.
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You need a bigger instrument
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You need a bigger instrument
if you want to affect a larger majority.
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You are the instrument.
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A worthy cause without a story
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A worthy cause without a story
is like a good song that has never been sung
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A good story that is not told
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A good story that is not told
will never have the chance to move people
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It will be a good cause
that will not be put to better use.
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You have the gift to make a story
more compelling