Transportation Demand Management:

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Transportation Demand Management Transport
Canada Initiatives Canadian TDM Summit, November
2009
RDIMS 5176415
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overview

• Background
• Current programs
• Moving on Sustainable Transportation
• ecoMOBILITY
• Results of Urban Transportation Showcase Program
  projects with TDM

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Transportation Sector GHG Emissions
Source Canada's Greenhouse Gas Inventory,
19902005, Environment Canada
Transportation emissions rose 31.7 from 1990 to
2006. In the urban passenger sector, growth is
due to increased vehicle size, increased number
of vehicles, and increased distance traveled.
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Integrated approaches essential for GHG reduction
Transportation Climate Change Table
(1999) there is no single measure that can
bring about significant reductions in urban
emissions. The Tables analysisemphasized the
importance of integrated strategies that combine
reinforcing actions addressing public behaviour,
demand, technology, infrastructure and land use
across urban regions. The Impact of Transit
Improvements on GHG Emissions A National
Perspective (2005) concluded that transit
investments can only reduce emissions when
combined with complementary land use and
transportation demand management measures.
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Integration components
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Moving on Sustainable Transportation Program

• Time Frame Launched in 1999. Phase III is
  2007-2012.
• Budget 4.5M allocated. Approx. 400,000 per
  round.
• Objectives
• Stimulate innovative approaches
• Advance sustainable development priorities and
• Provide Canadians with the opportunities to
• adapt sustainable transportation options
• Record
• 120 projects in fourteen funding rounds.
• Significant partnerships
• Two funding rounds per year.

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ecoMobility Program

• Part of ecoACTION and ecoTRANSPORTStrategies
• Timeframe 200712
• Budget 10 million
• Objectives
• Foster implementation of Transportation Demand
  Management projects
• Build professional capacity through research and
  information dissemination
• Accomplishments
• 14 projects launched in 2008-09.
• Various capacity building initiatives

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ecoMobility - Capacity Buildinglearning events

• Social Marketing workshop at Transportation
  Association of Canada Annual Conference
• TDM Session at Canadian Urban Transit Association
  Conference in Montreal
• TDM Summit
• Regional events
• webinars

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ecoMobility - Capacity Building Guidelines and
tools

• Canadian Guidelines for the Measurement of
  Transportation Demand Management 
• Bike Sharing Guide
• Workplace Travel Plans. Guidance for Canadian
  Employers
• Improving Travel Options in Small and Rural
  Communities
• Social Marketing Guidelines
• TAC Project Effective Strategies for
  Influencing Travel Behaviour

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ecoMobility - Capacity Building Issue Papers and
Case Studies

• Urban Bicycle Planning
• TDM Strategies during Transit Interruptions
•  Removing on-street parking for TDM Initiatives
• Transit Marketing Campaigns
• University TDM Initiatives
• Complete Streets
• Trends in Carpooling

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ecoMobility - Capacity Building Practitioner
Networks

• Non-Profit
• Commuter Options
• Scholl-based TDM
• Post-secondary institutions
• Considering Active Transportation for 2010

• research
• Active Transportation data
• Summary of Consumer Opinion data

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Urban Transportation Showcase ProgramTDM
Highlights
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Metro Vancouver- TravelSmart
Reducing GHG by informing residents of the
sustainable options already available to them.
(Similar to home energy audit.)
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Smart Commute Initiative

• Soft measures (TDM) in commuter destination
  nodes. Collaboration with employers on
  congestion, parking and environmental challenges.
• Direct Results
• 75 million kms of car travel eliminated with 17.4
  kilotons GHG reduction
• 89 employer participants (over 110 by 2009)
• Partnership between seven regional and municipal
  governments Transit Boards of Trade / Chambers
  of Commerce Institutions and,
• Online ridematching, vanpools, emergency ride
  home services established.
• Metrolinx assumed responsibility for Smart
  Commute in January 2008. Activities continue to
  expand.

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City of Winnipeg WinSmart

• Measures to reduce GHG emissions on the Pembina
  Corridor.
• Results
• New biofuel facilities for municipal fleet
• 11 km dedicated multi-use Active Transportation
  trail
• new wayfinding for pedestrians
• New ITS foundation for transit management and
  customer information (AVL system)
• Community-Based Social Marketing resulted in
  increased cycling, walking and carpooling and a
  3.4 reduction in VKT.

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Whitehorse Moves

• Increase cycling and walking by developing a
  connected network of facilities supported by
  promotion and education.
• Direct results
• 90 tons of GHGs reduced
• Public satisfaction with active transportation
  infrastructure increased from 48 in 2002 to 76
  in 2006
• Increase of cycling to work mode share from 1.8
  in 2001 to 2.7 in 2006.

• Replication
• More cycling infrastructure being built
• Housing development guidelines now incorporate
  sustainable transportation
• Mentoring smaller communities.

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• For more information
• www.tc.gc.ca/urban