Kindle Park Marketing

1
Development Plan

• Kindle ParkMarketing Business Development

March 1, 2000
2
Agenda

• Mission
• Team Workflow
• Ground Rules
• Time Line
• Marketing Deliverables
• Creative Development

3
Mission
The Mission of Marketing Business Development
for ThinkBox Media during Q1/Q2 of 2000 is

• To facilitate the pre-launch creative
  development of Kindle Park
• To establish relationships with appropriate
  strategic partners
• To promote the successful launch of Kindle Park
• To support the overall team effort and long term
  goals of ThinkBox Media

4
Team Workflow
Executive Management
Finance, Operations Legal
5
Ground Rules

• The Consumer Comes First
• Our primary responsibility is to the Parent and
  Child. Everything else is in support of this
  relationship.
• Practice Emotional Intelligence
• Our mission is to educate children. As such, we
  need to think like children, but not act like
  them. Be assertive, but respect the
  chain-of-command.
• Be Decisive
• Time is of the essence. When in doubt, act, but
  provide for an emergency exit. Excellence cannot
  occur without trial-and-error. It is OK to fail,
  but fail fast and fail small. Always celebrate
  success, even the small things.
• Be Tolerant
• Consider the input of others, whatever their
  background. Creativity does not occur in a
  vacuum. Authorship does not matter.
• Act as an Emissary
• You are always on stage. At all times, your
  responsibility is to the mission of the company.
  You are a public figure and a key spokesperson.
  Act like it.

6
Time Line
Introductory PR Campaign
Technology, Content, Celebrities, Sponsors
Distribution, Ad Sales, E-Commerce, Licensing
Launch PR/Promotional Campaign
7
Marketing Deliverables
Communication Public Relations
Item Description Action Responsibility Date
Public Relations Agency Identify, select and retain lead public relations agency for ThinkBox and Kindle Park communications. Completed BN, MS, MT 3/27/00
Initial Press Release Issue initial press release introducing ThinkBox Media, its mission, principals and investors. Finalize MS, BN 3/28/00
Press Release Plan Prepare press release plan for Q2 2000. Commence MS, BN, BC, BM 4/7/00
Press Kit Review and revise ThinkBox and Kindle Park press kits Finalize MS, BM, BN, Lippin 4/14/00
Contact Databases Review, consolidate and update ThinkBox contact databases. Finalize MS, BM, BN, DA, KE 4/14/00
ThinkBox.com Tune up ThinkBox.com for PR, informational and promotional purposes. Commence MS, BN, TL, TBD 4/21/00
Press Release Plan Prepare press release plan for Q3 2000. Commence MS, BN, BC, BM 6/1/00
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