Accel Food and Drink Export Project Monica Duff

1
Accel Food and Drink Export Project Monica
Duff

2
(No Transcript)
3
Launch Event

• Mark successful receipt of funds
• Create awareness that project exists
• Create interest for each training area
• Initiate desire to sign up

4
Presentation Structure

• Why? Background overview
• Who? Network and trainee type
• What? Training Content
• When Where? Timing and location
• How much ? Project budget cost

5
WHY?Background

• Research Reports
• Expert Group on Future Skills Needs (2003)
• Demand and Supply of Skills in the Food
  Processing
• Sector
• Forfas (2004)
• Innovate Market Sell
• Identifies areas of
• Innovation, marketing and sales capabilities

6
Objective

• Provide training that is practically focused on
• accelerating food and drink SMEs skills in
• developing and managing both existing and new
  markets and winning international
• sales

7
Aim

• Deliver a unique capability development programme
  for food and drink manufacturers in identified
  areas
• Enhance significantly the skills of particpants
• Bring about a measurable increase in export sales
  and profitabilty
• Help to bring about and foster a culture of best
  practice to allow firms compete successfully and
  win business in international markets

8
WHO?NetworkSector Manufacturing (Non
Durables)
9
Trainee Type No. of Trainees
10
WHAT? Training Programme

• 2006
• Courses (Level 1)
• Strategic Planning (30)
• International Sales Management (30)
• Marketing Management comprising
• Category Management (27)
• Brand Management and (27)
• Key Account Management (27)
• E-business (10)

11
Quotes

• A brand isnt a product. Its what the customer
  thinks the product is
• John McKenna
• Investment in the development of brands, which
  you will own, and control is equally as good an
  investment as bricks and mortar or plant and
  machinery. Unltimately this is the real
  supervalue of any enterprise.
• Gleeson Group

12
Sales Mgt

• Channel Management
• Wholesale
• Licensed Trade
• Grocery-Multiples
• Grocery-Symbol
• Grocery-Convenience
• Restaurants/Hotel/Catering

13
Training Programme

• 2007
• Courses (Level 2)
• Strategic Planning
• International Sales Management
• Marketing Management comprising
• Category Management
• Brand Management and
• Key Account Management
• E-business

14
Events 2006
15
Events 2007
16
WHEN WHERE?

• Training start Aug 06
• Completion date Dec 2007
• Launch event for all SM training courses
• Training done on a 1 to 1 mentoring basis on site
  in your premises
• Ebusiness done on workshop basis
• One day training per topic (8 hours)

17
HOW MUCH?Budget

• Grant (75) 320,000
• Income (Grant Match 25) 426,667 (100)
• Staff, Administration Activity Costs
• Cost to co.s (Raise 26,500 200-250 per co.
  per course) Price bundling options

18
Schedule

• Food and Drink Export Ireland Council formed (Ind
  Lead)
• Regional Champions
• Project launched-create awareness
• Training areas-expression of interest sheet for
  co.s
• Tender for trainers and evaluator
• Appoint trainers
• Develop training and event calendar 06

19
Closing Comments

• Ambitous targets
• Achievable
• Valuable to the sector
• Results will be tangible measurable
• Builds on work from Interreg projects
• Complements State Body activity
• Increases IEAs role in adding value to the Food
  Drink Sector

20
Next-Insight into Training Areas

• Conor Hyde
• Marketing Management comprising of
• Brand Management
• Category Management
• Key Account Management
• 2. Russell Ferguson
• International Sales Management

21
Accel Food and Drink Export Project Monica
Duff