Creating%20an%20Attractive%20Site

1
Creating an Attractive Site

• How will your site look. Think about what your
  customers are seeking and what type of Web site
  they find attractive.

2
Color Consistency

• Consistent Color Theme.
• Changes in page color and imagery cause users to
  become confused.
• Use colors that are pleasing to the eye and
  reflect your companies image.
• Dont count on your selected colors looking the
  same when displayed on another persons monitor.
  
• Stick to the browser safe palette of 216 colors.

3
Background Color

• The most important use of color on your Web page.
• White or off white are recommended due to its
  high readability levels.
• Contrast is the difference between two related
  elements such as text and background.
• Balanced contrast increases the readability of a
  Web site. Too much or too little contrast makes
  the page difficult to read and can cause
  eyestrain.

4
Visual Balance

• Make sure there is a proper balance of text,
  graphics, and blank space (called white space) on
  your pages.
• A page with too many graphics is cluttered and
  slow to download.
• Too much text can make a site difficult to read.
• Minimize your graphics and text, use white space
  for areas for the eye to rest.
• Balance of text, graphics, and white space
  heightens readability.

5
Graphics

• Graphics are the most powerful way to send
  information over the Internet.
• Graphics help create Web sites that effectively
  present products and services.
• Proper use of graphics can make a Web site look
  and feel like a magazine, offering colorful
  illustrations and powerful images instead of just
  plain text.

6
File Types

• JPEG Photos
• GIF Banners, Logos, Icons, Buttons
• Consider resolution
• For Web pages 72 pixels per inch is ideal

7
Fonts

• Different fonts convey different moods to the
  readers.
• Choosing an appropriate font helps create the
  right image for your Web site.
• Not all computers can read all fonts, use a more
  common font than an exotic one.
• Point size will matter. Too small, difficult to
  read. Too large, difficult to fit all
  information on page.
• Three elements must work in unison Font style,
  point size, and the amount of information
  presented on the page.

8
Buttons

• Help visitors navigate quickly.
• GIF file for visitors to click on.
• Buttons help visitors find what they are seeking.
• Use at the top and/or sides to attract attention.
  
• Use text links at the bottom of the page-just in
  case the buttons dont display.