The Stuttgart Region Economic Development Corporation

1
The Stuttgart Region Economic Development
Corporation

• Daniela Schmid

2
The Stuttgart Region

• Geography

3
The Stuttgart Region

• Facts an figures

• the City of Stuttgart and 5 surrounding counties
  
• 179 towns and municipalities
• 3,654 square kilometres
• 2.7 million inhabitants
• people in employment 1.1 million
• unemployment rate 5
• 155,000 companies
• most important industries Automotive, TIME,
  Engineering
• headquarters of many global players like Daimler,
  Porsche, Bosch, Trumpf, Behr, IBM etc.
• headquarters of hidden champs like Kärcher,
  Dürr, Festo, Stihl, Eberspächer, Beru, Mahle,
  Märklin etc.
• high research density Max-Planck, Fraunhofer,
  DLR, German Federation of Industrial Corporative
  Research Association, Steinbeis
• 12 universities

4
Stuttgart Region Economic Development Corporation

• Wirtschaftsförderung Region Stuttgart GmbH (WRS)

• Founded in 1995 by the Verband Region Stuttgart
• Legal form public owned GmbH
• 46 employees
• Budget 2009 (forecast) ca. 7.7 Mio. EURO
• Three central areas of responsibility
• Location management
• Location marketing
• Location development

5
Location management

• We support
• companies that would like to settle down in the
  Stuttgart Region and those which are new in the
  Stuttgart Region
• companies that wish to move or to expand their
  location within the region
• entrepreneurs that are in the process of
  establishing their business

6
Location marketing

• Objectives
• increase the regions popularity and improve the
  image
• inform about the existing potential and the
  strengths of this region
• make facts known to possible investors and local
  businesses
• In order to...
• bind local companies to this business location
• recruit new companies for the location
• win over and secure a qualified work force

7
Location development

• Objectives
• fostering the locations development in order to
  preserve and to improve the regions economy
• provide regional institutions a better access to
  national and international contribution
  programmes
• development and implementation of innovative
  measures to support local companies (especially
  SMEs)

8
Activities in the field of lifelong learning

• Most important instruments
• quarterly newsletter called Talente (
  talents)
• website http//fachkraefte.region-stuttgart.de
• events for human resource managers
• annual award for innovative further education in
  companies
• cooperation with companies and 14 Regional
  Competence and Innovation Centers in order to
  develop lifelong learning approaches
• European and regional projects (e.g. AQUARES,
  MQ, R3L, FORWARD)

9
Expected results concerning the FORWARD-project

• learning from other regions about their lifelong
  learning strategies, especially concerning
• further education at universities
• cooperation with companies
• developing new approaches with regard to the
  Lisbon Strategy benchmarks
• establishing an European network and
  strengthening European relations

10
Contact

• Stuttgart Region Economic Development Corporation
• Wirtschaftsförderung Region Stuttgart GmbH (WRS)
• Friedrichstrasse 10
• 70174 Stuttgart
• Germany
• http//wrs.region-stuttgart.de
• http//region-stuttgart.de
• Daniela Schmid
• Tel [phone] - 875
• Fax [phone] - 888
• daniela.schmid_at_region-stuttgart.de