JEFF ARNER December 2, 2006

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JEFF ARNERDecember 2, 2006
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Leidys Premium Pork Products

• Souderton, Pennsylvania
• Family-owned
• 1,200 hogs per day
• Fresh and processed pork products
• Easy access to population centers
• Niche opportunities

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What is important to consumers?

• Environment?
• Animal welfare?
• Small farms?
• Use of antibiotics?
• Product traceability?
• Locally raised?

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Or is it simply.

• Price?
• Flavor?
• Appearance?
• Convenience?
• There is no single choice that answers all of
  these requirements.

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• No antibiotics or growth promotants
• No artificial ingredients or added water
• No animal by-products
• Free Farmed certified by the American Humane
  Association

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Points of difference

• Free Farmed guidelines
• No antibiotics ever
• Small, family-owned packer
• Slaughter process CO2
• Local

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Consumers seek local products.
Motivation to Buy Locally Raised Pork
Source 2005 National Survey of 200 consumers,
National Pork Board, www.nichepork.org
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About our pigs

• Breeding stock selected for pork quality.
• Sows are kept in large, open-pen environments or
  outdoors.
• Locally raised by family farms.
• Feed is supplied by smaller, family-owned mills.
• No antibiotics or growth promotants. Ever.

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Natures Tradition Pork is Free-Farmed Certified

• Meets standards set by the American Humane
  Association
• Requires animals to be raised in ways which
  reduce stress, with adequate shelter, comfortable
  resting areas, sufficient space, proper
  facilities and the ability to express normal
  behavior

Each farm is certified by AHA inspectors.
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American Humane Association

• Founded in 1877
• Oldest national organization dedicated to the
  welfare of children and animals
• Farm animal welfare is just one of many programs
• www.americanhumane.org

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Why Free Farmed?

• Independent third party verification
• Point of difference from competitors
• Marketing support
• Other Free-Farmed products dairy, beef, poultry

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Endorsements
Dr Tom Parsons New Bolton Center Swine
Veterinarian School of Veterinary
Medicine University of Pennsylvania
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Packaging

• Case-ready package
• High impact label clearly communicates motivating
  benefits
• Free-Farmed logo
• www.Leidys.com for recipe ideas and preparation
  suggestions

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Merchandising

• Highly visible
• Key points
• Name recognition

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Next Generation

• All-Natural production from farrow to finish
• Raise pigs on bedding or outdoors
• Organic feed
• Health claims Omega 3
• Unique breeds

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Outdoor sows

• Faringdon Quality Pigs - Virginia
• Soil type sandy
• Favorable climate?
• Labor intensive
• Production challenges

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Opportunities in New York

• Provide a source of naturally-raised weaned or
  feeder pigs
• Develop a network of local producers
• Purchase market hogs from independent producers
• Custom slaughter and fabrication

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Contact information

• www.Leidys.com
• Leidys phone - 800.222.2319
• jeffa_at_leidys.com
• www.americanhumane.org
• Elena Metro - Free Farmed program. 303.857.8800
  or elenam_at_americanhumane.org

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For over 100 years, the Leidy family has taken
care to provide high quality fresh pork products
that are all natural and hormone free. We are
passionate about our products and we truly care
about our customers health and nutrition. We
prepare our pork using traditional methods,
keeping the natural juices to preserve flavor.
Unlike other companies, we never compromise our
fresh pork with artificial ingredients or added
water. Based in Souderton, PA, Leidys is one
of the few remaining family-run pork processors
in the North East. We honor our strong heritage
of providing the freshest, highest quality pork
that is Simply Delicious.