MODULE 3'1 LOCAL STRATEGIC PLANNING: CASE STUDY

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• AIM OF THIS MODULE
• THIS MODULE PROVIDES AN EXAMPLE OF A
• LOCAL GOVERNMENT STRATEGIC PLAN FROM
• AUSTRALIA

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• A map showing the location of the City of
  Salisbury is
• included in participants course notes

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• AUSTRALIA HAS A FEDERAL SYSTEM OF
• GOVERNMENT WITH THREE LEVELS
• NATIONAL
• STATE
• LOCAL

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• The City of Salisbury is a local government
  within the
• metropolitan area of Adelaide in South Australia.
  Its
• recently completed strategic plan provides a good
  
• example of an Australian approach to strategic
• planning at the local government level.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• The City of Salisbury Strategic Plan is entitled
• Salisbury 2000 and Beyond Strategic Directions
• The Strategic Plan is a short document written in
  
• simple language so that anyone can understand it.
  

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• Salisbury 2000 and Beyond Strategic Directions
• begins with the following address to the citizens
  of
• Salisbury from the Mayor
• Salisbury 2000 and Beyond Strategic Directions
  has been
• prepared to encompass the aspirations and goals
  of our diverse
• community. It is a document that reflects the
  vision and energy
• of Council and the people who live and work in
  Salisbury. Such
• input from our community is fundamental in
  developing a plan
• for the future direction of our City.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• The development of Salisbury 2000 and Beyond is
  based on a
• strong level of community consultation. On behalf
  of the Council,
• I thank the Salisbury community for the time and
  commitment put
• into the development of this progressive
  community-based plan.
• To ensure the Council remains responsive to the
  aspirations of the
• community, we encourage your continued comments
  on Salisbury
• 2000 and Beyond and, in particular, on our
  progress towards
• specific commitments

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• Salisbury 2000 and Beyond Strategic Directions
  addresses the
• emerging trends and influences that are likely to
  impact on our
• city and our lives
• Our overall Vision for Salisbury is as follows
• The City of Salisbury is committed to excellence
  in building a
• community of opportunity and spirit in a quality
  environment

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• This vision will be implemented through pursuing
  the following
• community-based goals
• Caring for Our Environment
• A Healthy and Cohesive Community
• Quality Urban Development
• Embracing Innovation and Technological Advances
• Maximising Employment and Business Opportunities
• Building Our City Image

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• Implementing the Vision
• The city government will seek to actively
  implement this plan by
• programs and projects supported by Council
  budgets
• advocating on behalf of the community to all
  levels of government and other relevant agencies
• playing a key role in facilitating and
  co-ordinating services and projects within the
  city
• seeking to enter into partnerships in relation to
  major strategic urban developments
• developing a neighbourhood planning program
• ensuring that the Salisbury Spatial Development
  Plan, and other policy documents, are at the
  forefront of policy development

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• Implementing the Vision
• In addition, the successful implementation of the
  
• Strategic Plan will involve input from a range of
  public
• and private organisations and individuals.
  Successful
• implementation will rely on the commitment of all
  
• stakeholders who have an interest in the further
• advancement of our City.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY
A key element in the strategic planning process
is the setting of goals.

• What is our vision for the future?
• What are we seeking to
• achieve? What are our aims?
• How will we know which
• alternative best meets our aims?

?
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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• A GOAL is a desirable state or condition to
  achieve
• An OBJECTIVE is a step towards achieving the goal
• An INDICATOR is a measure of how we are
  progressing towards our Goals
• Goals
• give direction to our plans and provide the
  basis for
• co-ordination of activities
• promoting preferred development or controlling
• undesirable development

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• The following examples from the City of Salisbury
  Strategic Plan
• illustrate the relationship between goals ways
  of achieving the
• goals and indicators.
• The examples selected for now from the full list
  of goals listed
• earlier are
• Caring for Our Environment
• A Healthy and Cohesive Community
• Quality Urban Development
• Embracing Innovation and Technological Advances
• Maximising Employment and Business Opportunities
• Building Our City Image

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• The structure of each section of the Strategic
  Plan is as follows
• Goal
• Background/Explanation
• Objectives
• Strategies for Achieving the Goal
• Indicators

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Example 1 Environment
• Goal
• A clean and sustainable environment

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Environment
• Background/Explanation
• In recognition of our global responsibilities and
  the need for local action, the
• City of Salisbury and its community will continue
  to address environmental
• issues to ensure our vision becomes reality. Key
  programs will include further
• development of our renowned wetland systems,
  supporting community
• Waterwatch groups and promoting developments
  that focus on the efficient
• use of energy.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Environment
• Background/Explanation (continued)
• The City of Salisbury is pledged to stop polluted
  water discharging into the sea
• by 2002. This will be achieved by the development
  of further wetlands and the
• use of wastewater generated from the Bolivar
  Sewage Treatment Plant. We will
• build on our environmental initiatives and work
  towards creating a long-term
• sustainable environment for current and future
  generations.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Environment
• Objectives
• Minimise waste going to landfill and maximise
  recycling and green waste collection
• Conserve water and improve water quality
• Protect and enhance native flora and fauna
• Promote awareness of the importance of energy
  conservation
• Involve industry, educational establishments and
  the community in environmental consultation
  programs

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Environment
• Strategies for Achieving the Environmental Goal
• Continue and expand recycling and greenwaste
  collection
• Establish a regional resource recovery centre in
  Salisbury, serving the northern area of Adelaide
• Further develop stormwater harvesting to make
  greater use of this valuable resource
• Halt the flow of polluted water from our
  catchment into Gulf St.Vincent
• Develop a management framework for the protection
  and improvement of water quality in the Barker
  Inlet to preserve this important fish nursery and
  aquatic environment
• Maintain ...a ring of healthy, open space
  circling our city
• Adopt best practice energy management and promote
  its use throughout the community
• Develop partnership arrangements for waste and
  water management with businesses and industries
• Continue to develop environmental partnerships
  with schools, indigenous and other community
  groups

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Environmental Indicators
• To ensure that environmental policies are based
  on accurate and factual
• information, the City of Salisbury is developing
  a range
• of indicators that will measure the well-being of
  our
• natural environment. Indicators are likely to
  relate to
• levels of water quality, recycling, energy
  efficient urban
• developments and flora and fauna

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Example 2 Community Needs
• Goal
• A healthy and cohesive community that celebrates
• cultural diversity

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Community Needs
• Background/Explanation
• The population of the City of Salisbury is
  expected to increase to more than 125,000 by
  2010. Our community is constantly changing. For
  example we have an increasing proportion of
  older people there has been a significant
  increase in single parent households and we are
  becoming more culturally diverse. Our Strategic
  Plan needs to address the future "face" of
  Salisbury.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Community Needs
• Objectives
• Facilitate the development of housing across the
  city that supports choice, affordability
• and changing family structures.
• Promote and celebrate the City's historical and
  cultural connections.
• Advocate for appropriate and effective
  locally-based services to meet community needs
• and those with special needs.
• Improve the economic, social, health and cultural
  well-being of all members of the
• Salisbury community.
• Improve public safety and reduce the incidence of
  crime and drug abuse through
• government and community partnerships.
• Ensure a coordinated and integrated public and
  community transport system is available
• and accessible to all members of the Salisbury
  community.
• Ensure government is accountable and encourages
  community involvement in policy-making.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Community Needs
• Strategies for Achieving the Community Needs Goal
• Develop a range of community facilities to serve
  the cultural and recreational needs of specific
  groups, such as the Aboriginal community and
  young people.
• Develop and implement a citywide cultural
  development strategy.
• Advocate for a police presence and crime
  prevention programs in Salisbury that
  appropriately responds to community needs.
• Advocate for improved social support services to
  reflect changing community needs.
• Advocate for and help facilitate better health
  services and strong health networks in Salisbury.
  
• Maintain and develop sporting, recreational and
  leisure services and facilities across the City.
• Provide support for Salisbury's multi-cultural
  community through the development of a
  Multicultural Policy and a range of services and
  programs.
• Develop appropriate responses to public and
  community transport issues.
• Develop new and innovative projects that
  contribute to the provision of social housing.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Community Needs Indicators
• To ensure that community needs policies are based
  on informed data,
• the City of Salisbury is developing several
  indicators that measure the well
• being of our community. Community indicators may
  focus on issues pertaining
• to demography, socio-economic status, education
  and health within our
• City

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Example 3 Employment and Business
• Goal
• A vibrant, mixed economy providing local
  employment opportunities

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Employment and Business
• Background/Explanation
• In recent years, most new industrial development
  in South Australia has occurred in the northern
• Adelaide region. The identification, staging and
  release of new parcels of industrial land are
  critical
• to the further development of Salisbury as a key
  location for investment and employment.
• The economic and industrial base of Salisbury has
  experienced significant change in the past
• decade. The influx of information technology and
  electronics-related industries has created
• substantial employment opportunities. However,
  workforce skills of the local community have not
• sufficiently matched the requirements of these
  emerging industry sectors. As a result, greater
  effort
• is required to match new employment opportunities
  with skills in the labour force.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Employment and Business
• Objectives
• Support existing business through provision of
  advisory services and information that will
  facilitate sustainable growth.
• Provide education, training and employment
  opportunities that reflect industry growth
  sectors and strengths of Salisbury and northern
  Adelaide.
• Attract investors to establish businesses with
  appropriate market opportunities.
• Develop and support industry clusters for the
  growth sectors of information technology and
  electronics.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Employment and Business
• Strategies for Achieving the Employment and
  Business Goal
• Provide and promote business advisory services
  for existing business to facilitate growth within
  the local economy.
• Develop and implement communication mechanisms to
  improve the relationships between government and
  business.
• Initiate innovative and sustainable community
  employment programs through collaboration between
  education and training agencies, government and
  the business sector. .
• Promote the competitive advantages of Salisbury
  as a location for business development and
  investment.
• Develop an industrial land strategy for
  Salisbury, incorporating creation and staging of
  new industrial areas.
• Establish specific education and training
  programs that support the needs of growth
  industries.
• Target and attract investment that will
  complement and create economies of scale for the
  existing information technology and electronics
  sectors within Salisbury.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Employment and Business Indicators
• Decisions that impact on our business environment
  need to be based on locally
• relevant and timely information. The City of
  Salisbury will develop indicators
• that measure the well-being of our economic
  environment. These indicators are
• likely to include labour force estimates, value
  of building approvals, total
• number of businesses and new start-ups.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Example 4 City Image
• Goal
• A proud community with a strong sense of identity

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• City Image
• Background/Explanation
• A community survey found a significant number of
  residents in Salisbury thought our City was a
• good place to live. However, they expressed
  concern about the negative manner in which the
  State's
• broader community viewed our City - as a city
  with too much graffiti, vandalism and crime.
• Those of us who choose to live and work in
  Salisbury are well aware of the many benefits of
  our
• environment and lifestyle. These benefits include
  highly progressive and competitive industrial
• activities, quality urban development programs,
  acclaimed environmental features, such as
• extensive walking trails and wetland systems, and
  efficient transport corridors throughout the
  City.
• These environmental and lifestyle benefits will
  be capitalised upon to challenge existing
• stereotypes. Continually presenting accurate and
  positive images of the City will enhance external
  
• perceptions of Salisbury and assist in building
  levels of community pride.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• City Image
• Objectives
• Improve the public perception of the Salisbury
  area.
• Improve the overall appearance of our City.
• Develop a stronger sense of community pride

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• City Image
• Strategies for Achieving the City Image Goal
• Promote positive images of lifestyles in
  Salisbury, including success stories of people
  and businesses in our community.
• Promote the City's environmental achievements.
• Promote the strengths of the City and its leading
  edge innovations.
• Promote development opportunities and the
  economic potential of Salisbury as a centre of
  excellence in technology and innovation.
• Develop 'entry' and 'corridor' statements along
  Main North and Port Wakefield Roads.
• Develop 'community pride' programs.
• Develop a graffiti vandalism management program.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• City Image
• Image Indicators
• Our indicators will provide useful data to enable
  the City
• of Salisbury and other relevant organisations to
  measure
• trends in this subjective topic. Indicators are
  likely to be
• developed that focus on business and community
• perceptions of Salisbury.

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY

• City of Salisbury Strategic Plan
• Relationship to other City of Salisbury Plans
• Strategic Plan
• Broad, community-based plan to guide the
  development of theCity into the 21st century.
• Corporate Plan
• Plan for the city councils internal organisation
  and resource allocation
• Annual Statement Budget
• Detailed commitments, principal investment and
  infrastructure decisions and for the next
• financial year.
• Spatial Development Plan
• A plan which indicates the future development of
  the city in spatial terms and
• provides a basis for issuing or refusing
  development permits

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MODULE 3.1 LOCAL STRATEGIC PLANNING CASE STUDY
STRATEGIC PLAN Salisbury 2000 and Beyond
Corporate Plan
Spatial Plan
Annual Statement Budget