Engaging Local Businesses in Support of your SSHS Initiative

1
Engaging Local Businesses in Support of your
SS/HS Initiative

• SS/HS Distance Learning Workshop
• May 17, 2007

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Session Objectives

• Explore ideas on
• why partnerships with local businesses can
  enhance your initiatives efforts
• types of business partnerships and the benefits
  of such partnerships
• how to apply the communications planning process
  in developing lasting business partnerships

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Why Develop Business Partnerships?

• Gain support and receive resources for your
  programs
• Improve grassroots outreach to the community
• Create new champions for your initiative
• Build long-term partnerships for sustainability

4
Session Objectives

• What do you hope to learn from people on this
  call about how to engage local businesses more
  effectively?

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Safe Schools/Healthy StudentsCommunications
Institute

• Kyrene School District
• Tempe, AZ

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A Look at Kyrene

• Suburban district
• Five different municipalities
• Cities of Tempe, Chandler and Phoenix
• 2 Indian reservations Pima and Pasqua Yacqui
• K -8 District
• 25 schools
• 18,000 students
• Pockets of extreme poverty surrounded by middle
  class and very affluent neighborhoods.

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Our Local Goals for Communications

• Sustainability
• Began with the help of our Communications
  Specialist
• Strategic planning specific for our unique
  community

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Our Local Goals for Communications

• Goal 1
• Engage local business community
• in partnership to expand SS/HS
• programs and services

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Our Local Goals for Communications

• First step toward goal was target audience
  research
• Whom have they given to?
• What are their goals, values, mission (and how do
  we align with that)?
• Are they invested in this community?
• How do they like to be thanked?
• Who do WE know -- and who do THEY know in turn?

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Our Local Goals for Communications

• Decide what we want to specifically ask for
• Identified champions from internal audiences
• Initial meetings held or appointments made

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Our Local Goals for Communications

• Goal 2
• Use communications to create an institutionalized
  culture of prevention in KSD

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Our Local Goals for Communications

• How do we partner in Kyrenes efforts to be the
  best of the best?

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Our Local Goals for Communications

• Target audience groups
• Teachers
• Parents
• Board
• Developed messaging and materials based on
  information received from focus groups

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Sustained Programs and Services

• Crisis counseling and interventions
• Infant Development program
• Modified levels of social and behavioral health
  small group interventions
• Family Resource Center
• Parent education and workshops
• Bully and violence prevention activities
• Drug and alcohol prevention activities
• Alternative to suspension programs
• Alternative education programs
• Tolerance and diversity programs
• Before and after school programs

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Sources of Funding

• Fundraising
• Kyrene Schools Community Foundation
• Title I, IV and VII
• Prop 301
• Tax Credit dollars
• District Indirect dollars
• Grants

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Kyrene School District

• Samantha Heinrich
• Project Director SS/HS
• Assistant Director Supplemental Education
• [phone]
• sheinrich_at_kyrene.org
• www.kyrene.org/preventionservices

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Poplar Bluff Schools

• Safe Schools/Healthy Students Initiative
• 2002-2006

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Poplar Bluff Schools

• Partnership
• Timeline

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Partnership Timeline

• Butler County Community Resource Council (CRC)
• Founded in 1992
• Mandate to coordinate interventions in
  childrens health, safety, school readiness,
  school success and vocational readiness
• Programs childrens dental clinic, Boys and
  Girls Club, in-school tutoring programs,
  school-based, job site and teen parent mentoring
  programs, job fairs, early childhood fairs,
  support for Parents as Teachers and continuing
  education and certification for child care
  providers.

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Partnership Timeline

• Boys and Girls Club of Poplar Bluff
• Established in 1994
• Mission to offer after school services to
  K-12th grade youth in our community, as well as
  summer, winter and spring break camps during
  school vacations, affording them a safe place to
  be with caring adult staff and volunteers,
  tutoring and educational enrichment
  opportunities, and opportunities to give back to
  the community through volunteer civic betterment
  projects.

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Partnership Timeline

• Safe Schools/Healthy Students Initiative
• October 2002-September 2006
• Programs include after-school programs
  contracted through Boys and Girls Club, expansion
  of school-based mentoring programs, tutoring,
  learning supports, social and mental health
  services, education reforms, expansion of Parents
  as Teachers, attendance tracker/counselors,
  parenting education, replacement of unsafe doors
  and windows, security monitoring systems.

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Partnership Timeline

• Americas Promise Community of Promise
• Designated in 2003
• Mission to provide essential Five Promises to
  the
• youth of Poplar Bluff
• - Caring Adults
• - Healthy Starts
• - Safe Places
• - Marketable Skills
• - Opportunities to Serve

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Partnership Timeline

• Poplar Bluffs Promise Volunteer Center
• Established in April, 2004
• Mandate to recruit, register and place
  volunteers to assist in providing the Five
  Promises to Poplar Bluff youth. The Volunteer
  Center director oversees the AmeriCorps and Vista
  programs whose members provide mentoring
  coordination, in-school and after-school
  tutoring, volunteer recruitment, Boy and Girl
  Scouting program coordination, and services to
  children whose parents are re-entering the
  community after incarceration. The AmeriCorps
  Poplar Bluffs Promise team is the largest in
  Missouri.

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Poplar Bluff Schools

• Resource
• Development

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Resource Development

• Poplar Bluff Schools
• Increased Average Daily Attendance
• Due to the menu of services designed through the
  SS/HS Initiative, attendance increased to the
  maximum percentage reimbursable by the state of
  Missouri. The increased attendance pays for the
  salaries of one social worker, three attendance
  trackers, two PAT parent educators, ½ Project
  Director and the district share of the AmeriCorps
  members salaries.

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Resource Development

• Butler County Community Resource Council
• The CRC continues to serve as the coordinating
  council for all area agencies and organizations
  whose missions are to improve the lives of
  children in Butler County. The CRC has generated
  millions of dollars in grant funding and private
  donations, and continues to seek out means of
  sustaining and expanding SS/HS programs.

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Resource Development

• Boys and Girls Club of Poplar Bluff
• BG Club uses its national name recognition and
  corporate sponsorships to elicit financial
  support from local patrons and from national
  sponsors with a local presence. BG Clubs fund
  raising events have become local institutions.

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Resource Development

• Poplar Bluffs Promise Resource Development
  Committee
• Established in 2004
• Holds quarterly meetings to develop and
  implement plans to involve Promise Partners in
  financial partnership. Financial partners
  include Briggs and Stratton, First Midwest Bank,
  Family Counseling Center, and six Congregations
  of Promise.
• In the fall of 2008 the AmeriCorps/Vista team
  will include a full-time position for a grant
  researcher and writer.

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Final Result

• 100 of the programs developed under the SS/HS
  Initiative have and will be sustained.
• In February, 2007, Butler County was named one of
  the 100 Best Communities for Young People by
  Americas Promise.

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Poplar Bluff Schools

• Safe Schools/Healthy Students Initiative
• Brenda Allen, Project Director
• Lake Road Elementary School
• 986 Highway AA
• Poplar Bluff, MO 63901
• ballen_at_pb.k12.mo.us

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Discussion Questions

• What local businesses would you like to work with
  in your community and why?
• How do you see yourself benefitting from local
  business partnerships in your community?

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Maintaining Good Relationships

• Tips to maintaining good relations with business
  partner
• Establish a process updating the business on all
  shared activities
• Keep key individuals within the business involved
  in shared activities
• Publicize involvement of the business with your
  initiative at every available opportunity

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Maintaining Good Relationships

• Say Thank you, not once but a thousand times,
  and in a thousand ways
• In internal publications
• On Web sites and listserv messages
• Appreciation or awards luncheons
• Through the media