FCA Marketing Strategy 20072008

1
FCA Marketing Strategy 2007-2008

• Derek Hird

2
Presentation Outline

• Introduction
• FCA Calendar Concept
• Ocean Waves Sunglasses
• Alpen Optics
• Website Development
• Oil and Gas Companies
• Automobile Manufacturers
• Canadian Apparel
• Marketing Agencies
• Questions and Answers

3
Introduction

• In the short time that I have been on the FCA
  executive I have been working to achieve set
  goals outlined as per my position.
• I have been in contact with some companies in
  regards to possible FCA sponsorship.
• Plans have been developed to achieve set goals
• Bids have been collected from outside sources to
  complete future FCA projects.

4
FCA Calendar Project
5
FCA Calendar Project

• As some of you have read in informational e-mails
  the concept of the calendar has shifted slightly
  to bring the management of sales In House.
• The funds generated by the calendar will still be
  set aside for athlete travel assistance.

6
FCA Calendar Cont

• While this concept has the potential for the
  generation of funds there is also the real
  potential for it to never turn a profit.
• To have a better understanding of what the
  potential of this project is an initial pilot
  phase will occur to determine if the project is
  feasible.

7
FCA Calendar Cont

• Pilot project
• The calendar will be advertised using a brochure
  included in the FCA clubs registration package.
• The calendar will be advertised for the sale
  price of 16.99 down from the listed price of
  19.99 on the FCA website.
• Orders from the brochures will be taken by the
  FCA for the calendar.
• The deadline for orders will be set as November
  30, 2007
• After the deadline orders will be tallied and a
  decision will be made as to the feasibility of
  the project

8
FCA Calendar Cont

• Results of Pilot Project
• If potential profit is not recognized then the
  project will be cut loose.
• If there is enough interest in the calendar to
  warrant a profit an initial run of calendars will
  occur.

9
Ocean Waves Sunglasses
10
Ocean Waves Sunglasses

• I have been in touch with Peter Turner the
  Canadian representative of Ocean Waves Sunglasses
  to speak about potential sponsorship by his
  company.

11
Alpen Optics
12
Alpen Optics

• Messages have been left for Vickie Gardner
  regarding FCA sponsorship.

13
Website Development
14
Website Development

• Al Wills has done a spectacular job in recent
  years with designing and updating the FCA
  website.
• However website development is crucial to the
  success of future marketing strategies

15
Website Develop. Cont

• The following websites are examples of websites
  that have been developed by other sports.
• http//www.hockeycanada.ca/
• http//www.volleyball.ca/
• http//www.tenniscanada.com/tennis_canada/TC_Splas
  h.htm
• The Following websites are examples of the
  potential sponsors to the FCA in the future.
• http//www.chevrolet.com/
• http//www.encana.com/
• http//www.oceanwaves.com/

16
Website Develop. Cont

• The main themes of the websites that we have
  previously viewed which I would like to see
  integrated into the FCAs new website are.
• New and current website design to align our
  website and image with other sports and potential
  sponsors.
• Separation of English and French languages
• Increased space available for sponsor advertising
• Development of a Canadian National Archery Team
  website with biographies and pictures of athletes
  and substantial advertising space

17
Website Develop. Cont

• Bids have been collected from two established
  Canadian website development businesses.
• Elite Designs
• http//www.elitedesigns.ca/
• Pronk Graphics
• http//ca.geocities.com/timpronk_at_rogers.com/

18
Website Develop. Cont

• The bids from these two companies are as follows
• Elite Designs
• 3000 tax for redesigning current website
• 750 tax for creating new National Team page
• Pronk Graphics
• 37,971.12 tax inc. Studio Fees for redesigning
  current website

19
Oil and Gas Companies
20
Oil and Gas Companies

• There is a great potential for sponsorship of the
  FCA by large oil companies.
• Many of these companies will be approached after
  the development of the website and a clearer
  picture is available of what we have to offer
  these companies.
• There has already been interest shown by one
  particular company in the potential of donating
  money to archery.

21
Automobile Manufacturers
22
Automobile Manufacturers

• While the potential here is somewhat less than
  the potential for oil and gas sponsorship there
  is however some opportunity
• Archery has been used recently to assist in
  advertising car sales
• One contact has shown potential for this
  possibility

23
Canadian Apparel
24
Canadian Apparel

• Overview
• Over the past couple months I have been
  developing a business plan for the establishment
  of a clothing company
• I am currently looking for a non-profit
  organization to partner with for this opportunity
  to work.

25
Canadian Apparel Cont

• Responsibilities of the FCA
• To allow for the FCA logo to be placed on the
  products produced by the company

26
Canadian Apparel Cont

• Benefits to the FCA
• Advertising of the organization to their specific
  target market group
• A donation of a percentage of net profits made by
  the company to the FCA

27
Marketing Agencies
28
Marketing Agencies

• The potential exists for the FCA to sub-contract
  out the responsibilities of marketing the FCA to
  a marketing agency.
• I have not done a lot of research into this topic
  because the information has just been presented
  to me

29
Question and Answers