Little Brownie Bakers

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Little Brownie Bakers Girl Scouts of Colorado
Get Ready for a Day of Cookie Inspiration!
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This Cookie Season, Girl Scouts will inspire
others

• DISCOVER how other Girl Scouts are making a
  difference
• CONNECT with people in their community
• TAKE ACTION with the power of Girl Scout
  Cookies

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lnspiring Cookie Entrepreneurs
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Inspiring Cookie Entrepreneurs
I took ideas from the baker and put a
few more touches on them!
Meet Maggie Girl Scouts of Colorado Her
PowerPoint skills boosted her cookie sales and
earned her a Bronze Award. She sold TLC
bundles with recipe cards to customers who bought
multiple bundles!
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Inspiring Cookie Entrepreneurs
Almost every customer asks about my goal
and if Im going to make it. The effort you put
into it is like a business.
Meet Jennifer Girl Scouts of Metro Detroit She
runs a drive-through cookie booth that is
legendary in Dearborn. Holding the record for
the most cookies sold (17,328 boxes) in a season
her eye is now on the Guinness Book of World
Records!
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Whats new in the cookie curriculum
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Whats new in the cookie curriculum
POCKET PROMISES Creating a small reminder to
stay true to the Girl Scout law during the
cookie activity

• My Pocket Promises Brownies fill their paper
  pockets with treasures as they choose the best
  course of action in Sticky situations.

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Whats new in the cookie curriculum
ENTREPRENEURIAL COOKIE BOOTH Develop critical
thinking become resourceful problem-solvers

• Booth strategies on the back of the Goal Poster
• New Table Talkers for Booth Sale Support on
  eTools DVD

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inspired by U leadership materials

• Age specific meeting guides for each troop
• Great Girl Program that provides, fun, learning,
  and success aligned with GSUSA
• Online resource center for Cookie VIPs

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Cookie Activity Kits help Girls work toward
official Girl Scout Awards

• Help girls work toward official Girl Scout
  awards
• Cookie Mini Magazine template helps retain girls
• Inspiring stories featuring real Girl Scouts

Cookies Count Brownie Try It
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Cookies activities linked to GS awards

• Step by Step Guide
• Sample Agenda
• Inspiration Station Activities
• Goal Graffiti
• Bundle Tags
• Selling Tips
• Panda-Monium
• Cookie Games

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Cookie bundling Suggestive Selling
2009 PILOT PROJECTS 2010 STRATEGIES Consumer
Insight Study
New Order Card Design! Cookie Bundling Multiple
Purchases
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Girl-led goal setting leads to success!

• Girls who set Goals Go Far!
• Fun and Learning Goals
• Service Goals
• Cookie Package Goals

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C O O K I E p o w e r

• Cookie Portfolio
• Brand Name Recognition
• National Partnerships

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Little Brownie Bakers cookie portfolio

• Thin Mints
• Samoas
• Tagalongs
• Do-Si-Dos
• Trefoil
• Lemon Chalet Cremes
• Dulce de Leche

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Whats new for 2010

• Thank U Berry Munch
• Real, Ocean Spray cranberries with creamy white
  fudge chips.
• Crispy rice provides a satisfying crunch.
• Thank U for supporting Girl Scouts!

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Indulge Yourself
Thank U Berry Munch fits all the traditional
Girl Scout cookie attributes Full-flavor
Indulgence, Uniqueness, Good fit with Girl
Scout brand image
Crispy Puffed Rice
Wholesome Cranberry Goodness
Cranberry Bread Pudding Indulgent, Yummy
Recipes
Creamy White Fudge Chips
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Good for you and our world
No Trace of Hydrogenated Oil! On the 2010
Nutrition Labels for 4 Varieties!- Trefoils
- Lemon Chalet Cremes- Dulce de Leche- Thank U
Berry MunchRecyclable Materials Packaging-
Cookie trays - Cookie packages cases -
Pallets - Sales materials
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Use of T E C H N O L O G Y

• Engage girls and families in powerful new
  learning experiences
• Easy convenient learning for volunteers
• Attract consumers to cookie sale locations
• eBudde cookie sale management

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Cookie Entrepreneur technology to reach BIG Goals

• CEO/Business Cards
• Power Point Templates
• eGrams/eCards
• Goal Action Planner
• Thank You Cards

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Increase your Booth Sale traffic
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Cookie Club Power of Goal Setting

• C O O K I E C L U B
• Where goal-getters go further!
• Password-protected Website for Girl Scouts of all
  age levels
• Girls Learn the Power of Goal Setting
• Safety Certification, Set Goals, Learn Selling
  Tips and Track their progress
• Its Colorful, Its Safe, Its Fun

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Cookie club updates

• C O O K I E C L U B
• 2009 Season Stats
• More than 100,000 girl members
• 13,479 troops reporting girl data
• 168,061 customer contacts
• Nearly 25 of girl members who set goals, met
  them as reported by the girls

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2009 Proprietary and Confidential
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ANNOUNCING EXCITING COOKIE CLUB NEWS
This is big! GSUSA new rules This is safe! No
personal information revealed This is fun!
Tailored to girls under 12
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WHAT DO GIRLS DO IN THE COOKIE CLUB?
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SYSTEM GENERATED TEXT EMAIL
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ELECTRONIC COOKIE ORDER CARD
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ELECTRONIC COOKIE ORDER CARD
Tracks cookie bundles and donations. Customers
order any number.
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SUBMITTING YOUR PROMISE
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PRINTABLE PROMISES PAGE FOR PARENTS
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DELIVERING
Girls deliver cookies and accept payment in
person No online payments
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GIRLS CREATE A CONTACT LIST
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MEMBERSHIP BEGINS WITH THE VOLUNTEER
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VOLUNTEER SET-UP
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REPORTS AND DATA
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COUNCIL CUSTOMIZATION
Cookie prices Cookie-order due date Message to
customers Donation program name
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