Emergency Market Mapping and Analysis EMMA

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Emergency Market Mapping and Analysis (EMMA)

• SEEP Conference - November 4, 2009

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What is the EMMA Toolkit?
EMMA is a set of tools and guidance for
front-line humanitarian staff in sudden-onset
emergencies to better understand, accommodate,
and make use of market-systems.
Tools are adaptable, rough-and-ready,
time-sensitive processes designed to reflect the
information constraints and urgency of
decision-making required in first few weeks of an
emergency.
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Why use EMMA?

• To make early decisions about the relative wisdom
  of different direct response options
• To assess opportunities for complementary
  indirect actions
• To reduce the risk of doing harm
• To assist in monitoring performance and
  accessibility of market-systems
• To improve the quality of disaster preparedness
• To define the requirements for more detailed
  market analysis

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Who is EMMA for?
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When to use EMMA?

• When background information is limited
• When time and capacity to analyze existing
  markets is limited
• When expert market-analysis capabilities are not
  available

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Principles of EMMA

• Builds on what humanitarian organizations already
  do
• Not just business as usual asks humanitarian
  staff to think differently
• For non-specialists making urgent decisions that
  are adequate for purpose
• EMMA does not put markets before people

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Principles of EMMA (cont.)

• EMMA has a livelihoods perspective
• Allows the integration of existing and relevant
  information from different sources
• Looks for optimal ignorance and appropriate
  imprecision
• EMMA is an iterative process
• Has a relationship to other assessments

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Three Strands of EMMA
Gap Analysis (or People) strand Understanding
the emergency situation, priority needs and
preferences of those most affected Market-syste
m Analysis strand Understanding each critical
market-systems constraints and potential to play
a role in the emergency response Response
Analysis strand Exploring different options and
opportunities for humanitarian agencies
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10 Steps of EMMA

• Step 1 Essential Preparation
• Step 2 Select Markets
• Step 3 Preliminary Analysis
• Step 4 Fieldwork Preparation
• Step 5 Fieldwork Activities
• Step 6 Mapping the Market
• Step 7 Gap Analysis
• Step 8 Market Analysis
• Step 9 Response Analysis
• Step 10 Communicate Results

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The Emma Process
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Market MapBaseline example from Haiti (Beans)
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Exercise Objective to produce a market map that
provides a clear representation of the impact of
the emergency on the market-system

• Review the results of the field work (handout)
• Identify the Rules, Norms, and Trends of the
  crisis
• Identify the market actors and the links between
  them
• Identify support services and infrastructure
  important to the market-system
• MAP THE MARKET!
• Post on the wall

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How do I learn more?

• Economic Recovery Workshop Series
• EMMA, Min Standards for Econ Recovery, Cash
  Programming
• January 18-29, Amman, Jordan
• February 15-26, Bali, Indonesia
• Register at http//seepnetwork.org/pages/
• econrecovery/workshop.mainpage.aspx
• Website and D-Groups
• www.emma-toolkit.info