Definition of Brainstorming'

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• Definition of Brainstorming.
• Four Rules of Brainstorming
• Procedures for Brainstorming
• Preparing to Brainstorm
• Conducting a Session
• References

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Brainstorming
Brainstorming is a creativity technique in which
ideas are generated in order to solve a problem.
Using an individual ideation or morphological
analysis approach. What is Ideation? The process
of forming and relating ideas. This involves
creativity, innovation and concept
development.What is morphological analysis? It
means that we explore all the possible solutions
to a multi-dimensional, non-qualified problem
complex.
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Basic four rules of Brainstorming
Focus on quantity This is a means of enhancing
production aiming to facilitate problem solving .
The greater number of ideas generates a greater
chance for solving the issue.
Criticism forbidden Criticism should be put on
hold,it causes ideas to be held with members
reserving their creativity. Thinking outside the
box should be a free environment or it will end
up a failed session. Criticism is for outside the
session.
Unusual ideas We lead off with regular standard
suggestions, but work for new ideas that will
kick of new perspectives. Generating unusual and
irregular ideas is promoted if the idea is way
out it can be worked down to a very good solution
often solving issues.
Combine/Improve Several ideas come from
brainstorming, once the ideas have been put into
a list format, the process begins again until the
one shinny solutions stands. The process has led
the workable solutions to be combine with
innovation and a new concept is now in place.
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The Procedure
Set the problem
Generate ideas
Select most appropriated idea

• Set problem Determine and specify the problem
  that needs a solution.
• Generate idea Kick off list to generate where
  the problem is to be solved.
• Select idea Select from the suggested ideas the
  most appropriated.

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Preparation

• Set the problem this is key for having a
  successful session.
• Communication Give out the problem in written
  format so they will be prepared for the session.
• Select participants Use a selection board to
  make sure the right kind of people with key
  skills are involved, keep it diverse.
• Create lead list This kicks of the sessions with
  a flow in which they can run with. Its suppose to
  get the creativity flowing towardsinnovation and
  conceptual solutions.

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Conducting

• The brainstorm session is lead by a chair, or
  facilitator, he will insure that the four basic
  rules of the brainstorm session are
  followed.The typical in most brainstorming
  sessions
• Present the problem
• Create the list to kickoff session
• Everyone presents an idea
• Ask for associated ideas
• Elaborate and improve quality
• Encourage discussion
• Organize the ideas
• Review ideas/filter out duplications
• End session with a Thank You.

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References Harris, R., (2002)., Creative Thinking
Techiniques, http//www.virtualsalt.com/crebook2.h
tm Simon, K. (2000-2006)., Effective
Brainstorming, http//www.isixsigma
.com/library/content/c010401a.asp