10 Summary Observations on Technology

1
10 Summary Observations on Technology Marketing

• Managers over estimate rate of market acceptance
• People issues likely to be more of a hurdle than
  technology
• Customers Learning - paradoxes
• Value proposition not technology merits
• Making the business case is critical to adoption
• Technology market dynamics transform business
  models
• Time to market time on market - pace of
  business
• Growth through partnerships versus integration
• Technology - Market - Organizational evolution
• Integration - Financing, strategy, technology,
  people, process

2
Management Implications

• Technology competency
• Market sensing ability
• Commercialization not just development
• Deal making managing
• Capital cash generation management
• Speed - decision making, organizational
  flexibility responsiveness
• Evolution- market organization - building
  skills
• Leverage help
• Network structuring management
• Human Capital Management