Feminist media studies 13

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Feminist media studies 13

• Liesbet van Zoonen
• Professor of Media and Popular Culture
• University of Amsterdam

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Framework

• Postfeminist images and styles
• Where do they come from?
• How can we typify them?
• How do they work?
• (Which) individuals
• (Which) cultures
• How can we study postfeminism and media?

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Epistemology

• Nature of disciplinary knowledge
• Lack of female scholars
• Sexist use of science
• Male bias in theory and research themes
• Womens perspectives
• Situated knowledge
• Current situation
• Text books
• Journals
• Mainstreaming

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Theory

• Main themes
• Stereotypes
• Pornography
• Ideology
• Distortion and socialization
• Problems
• Essentialism
• Media power
• Current situation
• Gender as construction
• Discursive power and negotiation

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Media model

• Encoding/decoding
• Different moments of meaning
• Different social contexts
• Mechanical
• Coproduction of meaning
• Interaction between production, text, reception
• Social and cultural contexts
• Performance of gendered self

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Research fields

• Media production
• Role of women
• Gendered professionalism
• Media texts
• Layers of meaning
• Codes of femininity
• Diversity
• Media audiences
• Use and interpretation
• Co production
• Performative
• Interactions