Shell Lubricants

1

2007 Distributor 2nd Phase Communications
Plan Sustain the Momentum
2
Strategy

• Develop a multi-level approach to engage
• Distributor Principle and GMs Those who make
  the business decision
• Sustain the Growth Journey
• Provide high level updates
• Keep them interested in Shell
• Sales Managers, Distributor Sales Representatives
  and Back Office
• Drive focus on growth initiatives
• Provide CVP training
• Shell Company updates
• Library of resources
• Financial opportunity in selling Shell products
• Create a channel for Distributor Feedback
• Surveys integrated within quarterly newsletter
• Comments and Suggestions mailbox
• Road to the Championship/Distributor Principle
  focus groups

3
Calendar Synchronization

• Quarterly activities should be synchronized to
  drive the Growth Journey

Channel/Segment
PCMO Installed
Fast Lube CVP Program Brochure
Programs
Platinum
Featured Product
Platinum Challenge Service Certificates
Promotions
CVP Resource
Tool-Kit
4
IPOD Cast and Newsletter

• 3 Minute IPOD Podcast
• Features Dennis Doggett, Larry Cekella and DPM
• Highlights for Newsletter
• RTTC Update Provided by Kerry Group
• Pennzoil/Shell Racing Update Provided by Kerry
  Group
• Focus by LOB
• Upcoming Trade Shows
• Distributor Advisory Council update
• Channel Growth and Performance
• HSSE Update
• Super Power Travel Reward Reminder
• Resource Reminder
• RTTC Resource Center
• Shell Distributor Tool-kit
• Survey
• Comments Box
• Delivery Week of April 27th

5
Consumer Focus 2nd Quarter

• 5063851 Pennzoil Platinum Sell Sheet

• 17251 Pennzoil Fast Lube Marketing Program
• 5053028 Pennzoil Car Dealer Marketing Program
• 5070384 Pennzoil 10-Year/300K Mile Warranty
  Program

• 5073013 Pennzoil Platinum Challenge
• 5073029 Pennzoil Service Certificates
• 5073110 Pennzoil Platinum 15 Shell Gift Card

• 5073372 Pennzoil Professional Service Academy

6
Transport Focus 2nd Quarter

• 5071415 Rotella T Triple Protection Technology
• 5071697 Rotella T Changes in Oil Analytical
• 5048095 Spirax EW Sell Sheet
• 5063274 Spirax LS Sell Sheet
• 5046917 ELC Coolant Sell Sheet
• 5054312 ELC Conversion Kit Sell Sheet

• 5048907 Rotella Professional Installer Program
  Dist Version
• 5063397 Rotella DPU Sign Program
• 5066249 Rotella T DPU Marketing Programs
• 5065436 Rotella T DPU Merchandising Allowance
• 5065440 Rotella T DPU Installer Forms

• 5075019 1 TOW 3 GO DPU Promotion
• 5074909 1 TOW 3 GO HD Promotion
• 5074534 Rotella 7.00 Service Certificate
  Promotion

• 5071682 Shell HDMO Brands
• 5071704 New Oil Specification API CJ-4
  Frequently Asked Questions
• 5074384 Use of API CJ-4 Engine Oils in
  Off-Highway Applications
• 5069215 and 5069217 Video Check Training
  Videos
• 5064504 ELC Conversion Kit Video

7
Industry Focus 2nd Quarter

• 5074830 Machine Component Manufacturers
• XXXXXX Natural Gas Production and
  Transmission Companies
• 5074829 Food and Beverage Industry
• 5074381 Power Generation Industry

• 5071894 Tellus Oils T SX
• 5047410 Tellus Oils Next Generation
• 5071779 Callina Cleaner
• 5076457 Core Metalworking Product Portfolio
• 5069058 Shell Industrial Greases
• 5067223 Shell Corena
• 5067644 Shell Omala Oils

• ServoShield
• 5068974 LubeAnalyst Oil Condition Monitoring
  

• Corena Training Pack
• Metalworking Training Pack

8
Car Care 2nd Quarter Focus

• 5072684 Gumout Free Gas for a Year Promotion
  Sell Sheet
• 5044543 Rain-X Wiper Blade Rack Promotion
• 5074805 Rain-X Latitude Wiper Blade Promotion

• Gumout Professional Training Decks
• Gumout Pour-In Product Data Sheets (MS Word
  Documents)
• Rain-X 2007 Application Guide

9
2006 Newsletter Link

• www.imakenews.com/shelllubricantsnews/index0001195
  59.cfm

10
Next Steps

• Initial communication to Distributors through
  Shell Source
• Advise of upcoming events
• Recommend pre-order of key products to support
  initiatives
• Announce upcoming IPOD Podcast, Newsletter and
  RTTC incentives.
• IPOD Podcast
• Script development by April 15th
• Shooting and production by April 30th
• Newsletter Development
• Content to Agency April 6th
• Template and content development April 15th
• Coordinate with Corbin Russell
• RTTC Update
• Content to Agency April 6th
• Website updated by April 14th
• Podcast and Newsletter delivery May 1st