CH 12. Pricing Decisions

1
CH 12. Pricing Decisions

• Basic Pricing Concepts
• Global Pricing Objectives
• Market Skimming
• Penetration Pricing
• Calculating Prices

• Environmental Influences
• Currency FluctuationsInflation
• Government Controls
• Competition
• Sourcing

2
CH 12. Pricing Decisions

• Global Pricing Three Policy Alternatives
• Extension or Ethnocentric
• Adaptation or Polycentric
• Geocentric

• Gray Market Goods
• Dumping
• Transfer Pricing
• Countertrade