District 5220 Membership Challenge

1
District 5220Membership Challenge
One New Member Every Club, Every Month
Thanks to Ms Barbara Dwyer of District 6450 who
developed the original PowerPoint on which this
is based.
2
A Call To Action

• The need for humanitarian action is expanding
  everywhere.
• Rotary membership is not growing to meet this
  need.
• Rotarys continued success depends on new
  thinking and strategies for our clubs and
  district.

3
The gap between humanitarian needs and Rotarys
ability to meet needs is growing ever wider
Humanitarian Needs
gap increasing
Membership
4
Improving Membership has three equally important
elements

• Bring in new quality members
• Retain current members
• Organize new clubs

5
Why Join?

• The Opportunity to Serve
• Professional Networking
• Personal Growth and Development
• Friendship

• Good Citizenship
• World Understanding
• Entertainment
• Ethical Environment
• Cultural Diversity

6
Success Depends on Club Initiatives The
traditional approach has failed to deliver
results. We must implement a New ProcessAnd
organize for success!
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
7
An Integrated Process to Become A Committed
Rotarian
Development
Retention
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary
8
Development

• Is your community aware of your Clubs
  accomplishments?
• Are your weekly meetings welcoming and
  comfortable?
• How attractive are your clubs marketing
  materials?
• Does your club adequately reflect your
  community?
• Are members encouraged to bring in new members?
• Is new member orientation exciting and
  informative?

9
Retention

• How informative and lively are your weekly
  meetings?
• How relevant and effective are your Clubs
  service projects?
• Does your Club personally contact members who
  miss meetings?
• How connected are your members to each other?
• Do members have opportunities to get to know
  each other?
• Are your members active on committees or
  projects?
• How well informed are your members about Rotary?
• Do you offer on-going new member orientation or
• continuing education programs?

10
Organize New Club

• Is there a community that could support a new
  Club?
• Are there enough Clubs in the area to represent
  the population?
• Are there Clubs in the area to accommodate
  varying schedules?
• Do you have enough charter members for a new
  Club?
• Is there financial or administrative support for
  a new Club?

11
An Integrated Process To Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• Classification survey
• Business professional leaders
• Community trends
• Business acquaintances
• Chamber of Commerce
• Church, temple, synagogue

12
An Integrated Process To Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• ABCs of Rotary
• Invite as a guest
• Why I joined Rotary.
• Why I am still a member.
• Brag about your Clubs projects and fund
  raisers.
• Community representation

13
An Integrated Process To Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• A dignified ceremony
• Invite spouse and family members
• Discuss the meaning of Rotary
• Present with 4-Way Test and Object of Rotary
• Allow new Rotarian to address the membership.
• Make it a memorable event!

14
An Integrated Process To Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• Assign a mentor
• Assign as greeter
• Select committee
• Delegate to District Conference
• Attend Board meeting
• Participate in fellowship
• Classification talk
• Freshman class

15
An Integrated Process To Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• Attend
• District events
• Club socials
• Other clubs
• International Conference

• New member orientation
• Regular Club Assemblies
• Host Youth Exchange student
• Host Ambassadorial Scholar
• Host GSE team member

16
An Integrated Process to Become A Committed
Rotarian
Identify Prospective Members
Inform About Rotary
Induct into Rotary
Involve in Club
Educate in Rotary
Excite About Rotary

• Be part of a committed team!
• Volunteer
• Accomplish community project
• Media recognition

17
Organize For Success
Membership Growth
Membership Retention
Membership Development
18
Organize To Make It Happen
Membership Growth
Membership Development
Membership Retention

• Assign responsibility
• Set objectives
• Develop strategies
• Offer incentives
• Target individuals
• Monitor progress
• Reward

19
Organize To Make It Happen
Membership Growth
Membership Development
Membership Retention

• Weekly programming
• Assign responsibility
• Set objectives
• Mentoring program
• Get feedback from members
• Build programs around new
• members
• Track drop-outs

20
This Is Our Program!