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Pricing strategies

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Going Rate (Price Leadership) Tender Pricing. Price Discrimination. Destroyer Pricing/Predatory Pricing. Absorption/Full Cost Pricing. Market Skimming ... – PowerPoint PPT presentation

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Title: Pricing strategies

1
Pricing strategies

An Introduction

2
Value Pricing
3
Loss Leader
4
Psychological Pricing
5
Going Rate (Price Leadership)
6
Tender Pricing
7
Price Discrimination
8
Destroyer Pricing/Predatory Pricing
9
Absorption/Full Cost Pricing
10
Market Skimming
11
Penetration Pricing

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