Theory of Behavior

1
Theory of Behavior

• B f(P,S)
• B Behavior P Person S Situation

2
MOTIVES

• The motivation of people depends on the strength
  of their motives.
• Motives or needs are the reason underlying
  behavior

3
GOALS

• Goals are outside an individual they are
  sometimes referred to as hoped for rewards
  toward which motives are directed.

4
Changes in Motive Strength

• Need satisfaction
• Blocking Need Satisfaction
• Cognitive dissonance
• Frustration
• Increasing motive strength

5
Maslows Hierarchy of Needs

• Self - Actualization
• Esteem
• Social
• Safety
• Physiological

6
Alderfers ERG Theory

• Existence
• Relatedness
• Growth

7
Comparison of Maslow Alderfer

• Maslow
• Self-Actualization
• Esteem
• Social
• Safety
• Physiological

• Alderfer
• Growth
• Relatedness
• Existence