Investment Promotion in the German Market

1
Investment Promotionin the German Market

• EDAC/EDABC Joint Conference
• 22Sep09, Vancouver
• Presentation by Christopher MacLean
• Counsellor (Commercial) and Trade Commissioner
• Canadian Embassy Berlin

2
Why Germany

• Facts about Germany
• How are we organised in Germany
• FDI Attraction to Canada Teamwork and Results

3
Germany The facts

• Population of 82.5 million
• 28 times smaller than Canada in geographic size
• Largest economy in the EU
• Finances more than 20 of the EUs total budget
• For 18 years, Germany has injected funds matching
  the equivalent of 10 of Canadas annual GDP into
  the restructuring of East Germany
• Fourth largest source of FDI in the world (2007)

4
German Investment in Canada

• German company assets in Canada at estimated
  10.5 billion in 2007
• About 450 German companies in Canada, employing
  about 100,000 Canadians in about 1,500 locations
  throughout Canada
• Germany is the 8th largest source of foreign
  direct investment in Canadaand

5
German firms are the 2nd largest source of
foreign productive capital in Canada
Foreign controlled Gross Fixed Capital Formation
in Canada by major source countries 2004-2006 (in
Mio. Can)
Total Foreign 149,404.64
Germany (10,144.53)
Japan (8,872.06)
United States (105,082.75)
Netherlands (5,586.69)
U.K. (6,299.44)
France (3.211,81)
Others
6
Investment is Main Mode for Delivering Goods
Services between Canada EU

• Exports from Canada to the U.S. far outweigh
  sales by American affiliates of Canadian
  multinationals in the U.S.
• Conversely, sales in Europe by European
  affiliates of Canadian multinationals are more
  than twice the level of Canadian exports to the
  European Union.

Affiliate Sales and Exports of Goods and Services
(Billion), 2006
United States
European Union
Does not include Bulgaria and Romania which
joined the EU in January 2007 to form the
EU-27 Source BIA compilations based on data from
Statistics Canada, November 2008
7
Investment Team in Germany (1)

• Federal

• Investment Promotion
• 7 senior executives, including Ambassador
• 12 commercial officers at Embassy Berlin and
  Consulates in Munich, Düsseldorf
• Investment Retention
• Same team, mainly Consulates
• 50 calls/consulate/year calls/reports shared
  with partners

8
Investment Team in Germany (2)

• Federal

• Investment Development
• 1 Manager, 3 dedicated Investment Officers with
  experience in investment attraction, working
  directly with potential investors
• Responsible for delivering investment prospects
  and contribute to investment deals RESULTS!
• Work with references and a strong Team Canada
• Proactive Sectors automotive, machinery,
  medical devices

9
Investment Team in Germany (3)

• Ontario Ontario International Marketing Centre,
  Canadian Consulate Munich, along with 4 in-market
  investment consultants
• Alberta Alberta Office Germany, Canadian
  Consulate Munich
• Québec Bureau dInvestissement Québec, Munich
• British Columbia 2 In-market investment
  consultants

• Provincial
• Federal/Provincial/Municipal and Associated
  Partners in Canada

10
Investment Opportunities

• Proactive Investment Development with a
• strong focus on innovative investment
• Detlef Engler Automotive
• Hendrik Taulin Machinery/Equipment
• Sara-Rose Harper Medical Devices
• Intensive interaction with the
  Technology and Innovation Team, eg.
  wind solar opportunities

11
Germany Results, FY 2008/09

• Deals
• 18 investment deals representing an investment
  volume of app. 35 million and 120 new jobs
• 9 Ontario, 4 British Columbia, 2 Québec, 2 New
  Brunswick, 1 Nova Scotia
• Prospects
• 40 investment prospects, including 32 greenfield,
  6 expansions, 1 joint venture
• 11 Manufacturing Technology, 6 Renewable Energy,
  4 Automotive, 2 Building Products, 3 ICT

12
Some of our recent successes
13
Join our Team Canada in Germany!

• Long-term approach required for results
• Visit to market twice a year, for 2-3 years
• But solid return on investment
• Reliable investors, with long-term perspective
• Our Team Canada for Germany needs dedicated
  partners
• Contact me!
• Christopher MacLean
• 011-49-30-20312-356
• Christopher.maclean_at_international.gc.ca