2nd Instinct

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• 2nd Instinct
• Strategic Marketing
• 2nd Case Studies
• Don Frattaroli
• Tuesday, April 24, 2007

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A 2nd Glance

• After 15 years of professional marketing and
  business development leadership with GE, ATT and
  HP/Compaq, we are impassioned by the opportunity
  to help our clients
• Transform innovation into high impact marketing
  solutions
• Cultivate market intelligence into strategic
  marketing plans
• Gain market share through in-depth competitive
  attack plans
• Our key solution areas are
• Market overview trend analysis
• Target market profiling
• Competitive SWOT analysis
• Solution product development
• Strategic relationship/partnering strategy

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2nd Instinct Case StudyCross Enterprise
Solution Development

• Fortune 10
• IT
• Industry Leader

• The 2nd difference
• Transform innovation ? high-impact marketing
  solutions
• Cultivate market intelligence ? strategic
  marketing bus plans
• Counter competitive advancement ? sales force
  automation

Business Needs
Business Benefits
2nd Solution

• One of the most successful cross enterprise
  product solutions in clients history
• Ground work for future cross business unit
  development
• Highest revenue producing program for quarters
  offered
• Q4 roll- out 100 MM
• Q1 roll - out 150 MM

• Effective cross enterprise product solutions
• Cross divisional sales marketing coordination
• One enterprise voice to their customer

• Managed national solution development across
  Enterprise business units
• Cross divisional marketing sales relationship
  management
• Objective and effective business case studies

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2nd Instinct Case StudyGlobal Solution
Development Process

• Global
• IT Solution
• Provider

• The 2nd difference
• Transform innovation ? high-impact marketing
  solutions
• Cultivate market intelligence ? strategic
  marketing bus plans
• Counter competitive advancement ? sales force
  automation

Business Needs
Business Benefits
2nd Solution

• Global BD template to insure more profitable
  solutions to market
• Solution tracking model for global operational
  and sales readiness
• Training tool for new marketing staff development

• Consistent effective global marketing
  solution development
• Cross Global/regional solution integration
• Consistent new marketing staff development

• Engineered and implemented a cross geography
  business development process
• Built a solution model for program revenue
  growth initiative process development

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2nd Instinct Case StudyStrategic Planning
Facilitation

• The 2nd difference
• 12 years of Fortune Board advisory
• Cultivate BOD commitment creative thought
• Transform brainstorming into strategic plan

• 6th largest MA Chamber of Commerce
• 1400 Boston Business Members

GBBC Needs
GBBC Benefits
2nd Solution

• Mission direction connection commitment
• Prioritized list of initiatives, programs,
  membership sponsorship targets
• A new focus on strengths weaknesses for future
  opportunities overcome threats

• Facilitated Board of Director retreat
• Mission analysis commitment review
• 3 year historical review
• Strengths, Weaknesses, Opportunities and Threats
  analysis prioritization

• Mission focus to create organizational long-term
  strategy
• B.O.D shared vision commitment
• Prioritize current future goals, objectives
  and Board resources

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2nd Instinct Case StudyCross Divisional Sales
Attack Plan

• Leading
• IT Solution
• Provider

• The 2nd difference
• Transform innovation ? high-impact marketing
  solutions
• Cultivate market intelligence ? strategic
  marketing bus plans
• Counter competitive advancement ? sales force
  automation

Business Needs
Business Benefits
2nd Solution

• Market share due to Cross enterprise portfolio
  differentiation
• Successful product service solution integration
  
• Competitive SWOT readiness center

• Response counter sales initiatives due major
  shift in competitive field
• Cross company marketing and sales integration

• Managed initiation, development and
  implementation of a 4 divisional sales counter
  attack plan
• Competitive differentiation analysis

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Your market deserves a 2nd Look
Don Frattaroli don.frattaroli_at_2ndinstinct.com O -
617-421-1952 C - 617-821-0179 2ndinstinct.com