Asian Tour Project

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Asian Tour Project

• Funded by the European Union
• Implemented by INFORMEST, Italy

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Project Title

• European-Asian integration in Sustainable
  Tourism Management (ASIAN-TOUR)

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Project funded byEuropean UnionUnderEuropean
CommissionAsia-Invest II Programme

• Project Implemented by
• INFORMEST Service and Documentation Centre for
  International Economic Cooperation

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The partnership composition

• Partner 1 Consorzio MIB School of Management,
  Italy
• Partner 2 University of Primorska, Science and
  Research Centre of Koper, Slovenia
• Partner 3 Mongolian Association for the
  Conservation of Nature
• and Environment, Mongolia
• Partner 4 Mongolian National Chamber of Commerce
  and Industry,
• Mongolia
• Partner 5 European Economic Chamber of Trade,
  Commerce
• Industry (EEC), Nepal
• Partner 6 Trade Tourism Promotion Center of
  Thai Nguyen
• Province, Vietnam

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The duration of the project

• 24 months
• Starting from June 2008

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Project Objectives

• (1)Development of Asian sustainable and
  diversified tourism products coherent to the
  socio-economic local system
• (2)Enhancing the Asian capabilities and
  strategies in exporting quality and sustainable
  tourism on international market
• (3)Development of EU-Asia integrated and
  permanent co-operation between tourism relevant
  actors at different levels
• (4)Raising awareness about the profitable
  economic impact of tourism within the
  socio-economic framework of Asian Partner
  Countries

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Specific Objectives

• Technical assistance in capacity building of
• Asian partner countries tourism sector
• through human resources development and
• synergic international co-operation, for
• growing and improving tourism industry with a
• responsible, structured and Sustainable
• approach, as durable driving force of the local
• socio- economic growth

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Target group

• Tourism SMEs,
• Intermediary business organisations (IBOs),
• Local institutions

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Final beneficiaries

• Tourism sector operators (private and public),
• local communities and population, tourists

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Activities

• 3 sector studies in Asian Partner Countries
• Participation of 65 Asian trainees (15 Asian IBO
  participants graduated after training and
  internship in Italy and Slovenia, 15 project
  works)
• 2 workshops and matchmaking in Nepal /Mongolia
• 2 educational tour in Nepal/Mongolia
• Project portal
• Database of tourism operators of Partner
  Countries

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Preparatory activities

• setting up of working groups
• collection of market information data
• project portal
• promotion and official presentation of project
  activities
• analysis of Asian Partner Countries tourism

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Capacity-building activities

• training courses organisation and implementation
  (in Nepal, Mongolia and Italy),
• selection of trainees and participants to the
  mission in Nepal and Mongolia,
• seminar on Asian tourism opportunities in Italy,
• 5-day mission both in Nepal and Mongolia
  (workshop, matchmaking educational tour)

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Follow-up activities

• analysis of capacity-building activities results,
  
• technical assistance to the participants for
  further international business cooperation,
• final report

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Expected resultsShort term

• increased capabilities and skills of wider Asian
  tourism sector community in planning, managing,
  and exporting sustainable and diversified tourism
  products
• new business contacts and co-operation between
  EU-Asia tourism operators
• increased capabilities of Asian local
  institutions in managing tourism destinations
• a higher number of international networks
  promoted among sector associations, public
  authorities and SMEs service providers

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Expected resultsMid term

• Improved Asian tourism operators competitiveness
  by adopting international standards and
  exchanging know-how and best practices
• increased volume of the target sector
  international trade
• new investments set-up in Asian tourism
• improved visibility of Asian tourism on the EU
  market
• improved local communities living standards

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Detailed HORIZONTAL Activities

• 0.1. Project management, coordination and
  monitoring
• 0.2. Participation at Steering Committee meetings
• 0.3. Management of the project portal
• 0.4. Reporting activities
• 0.5. Networking with other similar projects

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Detailed Preparatory ActivitiesCont..

• ACTIVITY 1. PRELIMINARY ACTIVITIES AND START-UP
• 1.1. Start up meeting. Establishment of working
  groups.
• 1.2. Data collection and brief market survey of
  the target sector
• 1.3. Realisation and dissemination of the project
  promotional leaflet
• 1.4. Official presentation of the initiative in
  the project partner countries

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Detailed Preparatory Activities

• ACTIVITY 2. ANALYSIS OF THE STATE OF THE ART OF
  THE
• TOURISM SECTOR OF MONGOLIA,
  NEPAL AND
• VETNAM
• 2.1. Analysis of the territory
• 2.2. Analysis of the existing and planned actions
  in the tourism
• 2.3. Definition of the strategic guidelines and
  action priorities for the target sector

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Capacity Building ActivitiesCont..

• ACTIVITY 3. TRAINING COURSES IMPLEMENTATION IN
• MONGOLIA NEPAL
• (For companies (at least 20) and Intermediary
  Business Organisation IBO (at least 10
  representatives for each country)
• 3.1. Planning of training courses - definition of
  local needs for training, detailed designing of
  training courses
• 3.2. Training course implementation in Mongolia
  and Nepal (Training module I, II)

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Capacity Building ActivitiesCont..

• ACTIVITY 4. TRAINING COURSES IMPLEMENTATION IN
  ITALY
• (For Mongolian, Nepalese and Vietnamese IBO only
  (5 representatives for each country)
• 4.1 Training course implementation (Training
  module III and IV)
• 4.2 Internship in Italy and Slovenia (project
  work development)

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Capacity Building Activities

• ACTIVITY 5. SEMINAR ORGANIASATION IN ITALY
• (Presentation of Mongolian, Nepalese, and
• Vietnamese sector opportunities and meeting
• with representatives of Asian IBO)

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5-Day Mission Nepal Mongolia

• ACTIVITY 6. WORKSHOP - MATCHMAKING EDUCATIONAL
  TOUR
• (Promotion of the cooperation opportunities
  developed by the project)
• 6.1. Mass media activation for project promotion
  in Nepal and Mongolia
• 6.2. Workshop organisation and implementation in
  Mongolia and Nepal
• 6.3. Matchmaking activities (in Mongolia e Nepal)
• 6.3.1 Identification and selection of IBO in
  project partner countries Slovenia and Italy
• 6.3.2. Identification and selection of partner
  IBO and SMEs from Nepal, Mongolia and Vietnam
• 6.3.3Technical assistance to bilateral meetings
  in Nepal and Mongolia
• 6.4. Educational tour organisation and
  implementation

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Follow Up Activities

• ACTIVITY 7. FOLLOW UP
• 7.1. Follow-up activities
• 7.2. Technical assistance for improvement
  of EU Asia international cooperation
• 7.3. Final Report

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Asian Tour ProjectFunded by the European
UnionImplemented by INFORMEST

• Thank you for your kind attention