Caribbean Market Research

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Caribbean Market Research

• Let our Caribbean experience help your business.

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Company History

• Caribbean Market Research, Ltd. has been in
  business since 1970.

Over the past 41 years, the company has been
providing market research services in a number of
Caribbean regions, to a wide cross-section of
local and international businesses.
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Caribbean Territories
C.M.R. currently offers market research services
in the 20 highlighted Caribbean Regions
GUYANA
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Caribbean Territories Serviced
Antigua Barbuda
Aruba
Bahamas
Cayman Islands
Bonaire
Barbados
Curacao
Dominican Republic
Dominica
Guyana
Guadeloupe
Grenada
Saint Kitts Nevis
Martinique
Jamaica
Saint Vincent the Grenadines
Saint Martin/ Sint Maarten
Saint Lucia
Trinidad and Tobago
Suriname
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International Associates

• ACNeilson New York
• DATOS Venezuela
• Prodatos Costa Rica and Central America
• Assoc. for Caribbean Transformation A.C.T
• Lazslo Associates Washington
• Lurijos Management Consultants Antigua
• Luntz Research Company Virginia
• The Futures Group, Inc. Washington, DC
• Gaither International Puerto Rico
• Hope Enterprises Jamaica
• JHM Communications New York
• Systematic Market Research Services Barbados
• Applied Marketing Consultants (AMC) Barbados
• J.A. Young Associated Jamaica
• CID Gallup Costa Rica
• Lazarus Associates U.S.A
• Mc Donalds Market Research (MMR) Guyana
• Jude Bernard Associates Grenada
• Market Beat Consultants Ontario, Canada

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Software Utilized

• At Caribbean Market Research Ltd. we utilize a
  number of data entry and statistical packages.
• These include1. SURVEY2. SPSS3. SNAP4.
  SORITEC5. We can also create data files if
  needed in any format specified, for easy transfer
  to your company's software package. All that we
  require is the data formatting specifications.

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Qualitative Research

• Types of Qualitative Research
• 1. Extended Sessions - Brand Essence
  2. Evaluation of Advertising Materials -
  Story Board, Animatics, Finished Advertisements
  3. Consumer Product Tests - e.g. Taste
  Tests
• 4. Package Testing
• 5. Consumer Habits
• 6. Internal Employee Research 7. Naive
  Listening
• 8. Depth Interviewing 9. Image studies

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Qualitative Research

• CMR utilizes a series of
• projective, role playing and
• other techniques to assist
• in the positioning of
• products and services.

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Qualitative Research Sectors

• Consumer Products
• Environmental Issues
• Tourism
• Travel
• Political
• Sensitive Issues - AIDS/Family Planning/Adult
  Diapers
• Government - Public Opinion/Ministry of Health
• Telecommunications
• Financial Services
• Insurance Services
• Gaming
• Petroleum and Energy
• Alcoholic Beverages

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Quantitative Research

• Customized Surveys
• Habits and Attitudes Studies
• Market Segmentation Analysis
• Product Testing
• Advertising Recall and Evaluation of Creative
  Materials
• Concept Tests
• Corporate Image Studies
• Customer Satisfaction Surveys
• Trade Research

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Quantitative Research

• Brenda Bayley is a member of ESOMAR and C.M.R.
  follows the ESOMAR Standards and Code of Ethics
  (which has been jointly drafted by ESOMAR and the
  International Chamber of Commerce), and endorsed
  by the major professional bodies around the
  world.

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Econometric Studies

• The estimation and forecasting of demand through
  the use of standard econometric techniques. e.g.
• 1. Single equation model to estimate demand for
  Rum The model estimated price and income
  elasticities as well as cross elasticities
  relative to beer.2. Estimating the demand for
  housing units in Trinidad Tobago This was
  an input into the estimates of demand for windows
  doors.3. Price and income elasticity
  estimates for The Telecommunication Service
  of Trinidad and Tobago (TSTT) re Residential,
  Single Line Business and Corporate Business
  Lines.4. The industry profile for RBTT
  Services. Energy Industry Distributive
  Trades Insurance

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Mystery Shopper
Commercial Banks Pharmaceutical Companies
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C.M.R. Clients
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C.M.R. Clients
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C.M.R. Clients
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C.M.R. Clients
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C.M.R. Clients
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C.M.R. Clients
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C.M.R. Clients
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Contact Information

• Main Office21A Marli St, Port of SpainTrinidad
  and Tobago.Telephone [phone] or
  1-868-628-7159 Fax [phone]
• Data Processing Office
• 1333 McDermott Drive, Suite 200, Allen,
  Texas 75013
• United States of America.
• Telephone [phone] Fax
  1-469-519-7889
• Email research_at_caribbeanmarketresearch.com
• Website caribbeanmarketresearch.com