Communicating with the Web

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Communicating with the Web

• We're not
• going to tell you that you should be using these
  strategies.
• going to tell you how to to do it.
•  
• We are
• going to talk about what's happening with dynamic
  web content.
• going to discuss why you might want to do
  something similar.

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Communicating with the Web

• What's a dynamic site?
• Any site that changes or adds content on a
  regular basis.
• Changes to databases
• Articles
• Comments
• RSS feeds
• Blogrolls
• Linkrolls

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Communicating with the Web

• Why have a dynamic site?
• drives traffic
• pagerank
• become the expert
• build community

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Communicating with the Web

• The types of dynamic web page.
• Databases (semi-dynamic)
• Linked content from elsewhere
• RSS XML feeds
• Written content
• articles and blogs
• Community Content
• community forums and listservs

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Communicating with the Web

• RSS in Depth
• Really Simple Syndication or Rich Site Summary
• A machine-readable XML file, that presents new
  articles in a list, giving a line or two of each
  article and a link to the full article or post
  (from Wikipedia).
• Extensible Markup Language (XML) is a
  W3C-recommended general-purpose markup language
  (from Wikipedia).

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Communicating with the Web

• Blogs
• Blogs vs. Articles
• What's a blog?
• Why have a blog?
• Commitment in time and money
• Top mistakes
• The blogosphere

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Communicating with the Web
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Communicating with the Web

• A live example of a blog.
• communicatingwiththeweb.blogspot.com

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Communicating with the Web

• Community Forums
• What's a forum?
• Forum vs. Listserv
• Community
• Problems
• Forum death
• Commitment

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Communicating with the Web

• The bottom line
• What'll it cost?
• Will I get rich?

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Communicating with the Web

• Jack Vickery
• Jack is the principal of Vickery Consulting, a
  private practice consultancy in the Lower
  Mainland working with a variety of non-profits.
  Jack works as a system administrator, webmaster,
  and helps agencies develop web and email based
  tools to fulfill their missions.
• Contact jack_at_vickeryconsulting.ca 604-681-4014
• Simon Ladell
• Simon is the Community Education Manager for
  Vancouver agency the Seniors Housing Information
  Project, and is the former Manager of Information
  Services with Ontario IR service Volunteer
  Information Quinte. His past includes stints in
  marketing, in the software industry, and writing
  both journalism and Science Fiction.
• Contact simonl_at_seniorshousing.bc.ca 604-520-6621