Tom Druitt Director

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• Tom Druitt
  Director

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• Mission
• To provide good quality, affordable public
  transport in order to
• 1. give those without cars the freedom
  to get around easily and
• 2. encourage those with cars to give them up
  and help reduce global warming.

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• The Big Story
• Frustration at the state of rural services
  and the cost of urban services
• A bit of encouragement from the Missus
• Ideas Research Training
• People Events Publicity

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• Vision
• Our Vision is of a world where people look
  after the natural environment and strive to
  fulfil their needs without compromising the
  ability of future generations to fulfil theirs.

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• Philosophy
• We believe that life on earth is better if
• - we look after each other
• - we look after the earth
• - we work for what we believe in
• - we reward people for good work

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• Business Aims
• The Big Lemon aims
• to pioneer carbon-neutral bus operation in the
  UK.
• to run an enterprise in which the needs of the
  customers, the staff, the shareholders, the
  community and the environment are all met without
  sacrificing one for the sake of another.
• to be an inspiration to others.

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• Transport Aims
• We aim to run a professional bus operation
• to provide public transport where there is none,
  thus providing an alternative to the car
• to provide competition where there is none, thus
  keeping fares low
• to operate environmentally-friendly tours and
  excursions
• in order to kick the car into history!

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• Goals
• Stage 1
• One half-hourly service in Brighton
• Stage 2
• Brighton and Hove network
• Stage 3
• Sussex network

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• Legal Structure
• Community Interest Company
• Limited by shares
• Asset locked
• Dividend cap
• Regulated by CIC Commission
• Annual Community Interest Report

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• The Market
• 1.5 million people in Sussex
• 250,000 people in Brighton and Hove
• 21,000 students in Brighton and Hove
• gt55 people use Number 25 bus every hour
• gt50 people use Number 7 bus every hour
• based on our Market Research

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• Target Customer

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• Principles
• Sustainability
• Convenience
• Simplicity
• Value
• Comfort
• Fun

?
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• The Competition

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• Competitive Edge
• Only carbon-neutral form of local transport
• CIC status ensures benefit to local community
• Cheaper than car or any other bus
• Local friendly company with high ideals
• Committed to optimal passenger experience

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• Will it work?

YES!

• 55 people currently use No. 25 every hour

• Our break-even point is 28 per bus per hour

• If each Single1 we get 55 people per hr...

• 27 profit per bus per hr to invest for growth.

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• The Next Steps
• Get more people involved
• Attract some more investment
• Register route as soon as O-licence received
• Buy two more buses
• Employ drivers
• Launch!

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• Get Involved!
• Spread the word
• Invest - 100 buys 1 share (0.1)
• Benefits
• Half price bus travel
• Share of dividends
• Free entrance to parties!

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• Together lets make the world a better place!
• Thank you
• www.thebiglemon.com