Broker Owner Council

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2007 Broker Owner Council
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Trevor GetzAssistant Regional DirectorChairperso
n
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2007 Broker Owner Council
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Roll Call (Introductions)Name Office
CityYears with RE/MAX
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RE/MAX International Award Winners Broker Owner
of the Year for a Single Office
Al Hippsley Broker Owner / Manager of the
Year Arlene Butler
Broker Owner of the Year Multi-Office

Wayne Schrader
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Elton AshRegional Executive Vice President
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Minutes of the2006 Broker Owner Council
MeetingMB, SK, AB, BC
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Leadership Committee Elections2008/2009
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Leadership Committee Elections

• Saskatchewan
• Retiring Committee Member
• Larry Stewart
• Saskatoon, SK

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Leadership Committee Elections

• Alberta Southern
• Retiring Committee Member
• Andy Kent Lethbridge, AB

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Leadership Committee Elections

• Alberta Northern
• Retiring Committee Member
• Michael Lazaruk
• Fort Saskatchewan, AB

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Leadership Committee Elections

• BC Vancouver Island
• Retiring Committee Member
• Wayne Schrader
• Victoria, BC

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Legal Fund Update
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Technology Update
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Eric FennellIT Services Manager
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Design Center
Marketing and advertising resource for all
RE/MAX associates Extensive line of
customizable promotional materials Quickly and
easily create professional quality posters, web
advertisements, door hangers and much more
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ATOD (Agent Training on Demand)

• The Latest Hot issues updated weekly
• Over 100 video clips to view with 24/7

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Podcasts
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Blogging/Real Estate Blogs Inexpensive web
publishing tool allowing you to create transfer
relevant timely information
Allowing consumers the ability to find the
content they are looking for via the web A
Real Estate Blog has the ability to draw more
traffic than a traditional web site
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Questions?
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Todd ShyiakVice President
Most Home Real
Estate Services
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RE/MAX Property Search

• The Next Generation

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Featuring

• Improved Navigation/User Interface
• Improved Geo-coding/Mapping Functionality
• Improved Listing Detail Report
• Enhanced Data Integrity
• Increased Performance and Monitoring
• Detailed Search Engine Traffic Analytics
• Ability to Frame Search Engine - Broker/Agent

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Benefits

• Enhanced Consumer Experience
• More Information About the Online Consumer
• Better Lead Distribution/Notification
• More Leads

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Regional Development Update
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Regional Development Update
Franchise Sales Report
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New Offices
RE/MAX of Duncan, Mill Bay, BC Cordell Ensign,
Deb Ensign, Broker Owners RE/MAX at Mara Lake,
Sicamous, BC Karen Singbeil, Broker Owner
RE/MAX Dawson Creek Realty, Dawson Creek,
BC Douglas Petersen, Richard Petersen,
Trevor Bolin, Broker Owners
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New Offices
RE/MAX Bridge City Realty, Lethbridge,
AB Darrel Borbely, Broker Owner RE/MAX
Saskatoon (Humboldt), Humboldt, SK Larry
Stewart, Broker Owner RE/MAX Mayne-Pender,
Mayne Island, BC Jessie James, Broker Owner
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New Offices
RE/MAX Nipawin, Nipawin, SK Linda Swehla,
Broker Owners RE/MAX Advantage, Carman,
MB Wayne Giesbrecht, Broker Owner RE/MAX
Crest Realty (Westside) South Granville,
Vancouver, BC Deborah Upton,
John Lichtenwald, Broker Owners
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Ownership Transfers
RE/MAX Country Lakes Realty, 100 Mile House,
BC Brad Marsh to Glen Holling RE/MAX Country
Lakes Realty (Interlakes), 100 Mile House,
BC Brad Marsh to Glen Holling RE/MAX
Mountain Aire, Didsbury, AB Dale Peters to Cindy
Tippe, AJ Barkman
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Ownership Transfers
RE/MAX Mountain Aire (Carstairs), Carstairs,
AB Dale Peters to Cindy Tippe, AJ Barkman
RE/MAX Mountain Aire (Olds), Olds, AB Dale
Peters to Cindy Tippe, AJ Barkman RE/MAX
Wetaskiwin 2007, Wetaskiwin, AB Dale Kelley,
Larry Cole to Randy Plant
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Ownership Transfers
RE/MAX of Nanaimo, Nanaimo, BC Dick Belcher,
Frank Johnson to Charlie Parker, Mike Heinrich
RE/MAX Keremeos, Keremeos, BC Bill Barkhausen to
Gary Yuzik
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Ownership Transfers
RE/MAX Real Estate, Fort Saskatchewan, AB Mike
Lazaruk to Jim Westergard,
Matthew Gaglione, Joe Gaglione RE/MAX Real
Estate, Gibbons, AB Mike Lazaruk to Jim
Westergard, Matthew Gaglione,
Joe Gaglione
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Regional Development Update
Growth - Recruiting
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Regional Development Update
Competition
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• 561 additions
• to our membership to date at
• July 31, 2007
• Where did they come from?

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• 359 terminations
• Year to date at
• July 31, 2007
• Where did they go?

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Regional Development Update
Market Share
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Market Share Comparison
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Watch for deadlines in the December Region
Update as well as the December Billing. Must
be accompanied by Board Reports.
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Regional Development Update
Group Insurance Program
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Regional Development Update
CMNThe Miracle System
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Marie Sheppy Senior Coordinator, Corporate
Affairs
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• The Miracle System Canada

Overview of The Miracle System Training
Dates
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RE/MAX Canada 3 Regions 644 Offices 17,540
Associates
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Access to the Miracle System Canada is via RE/MAX
Mainstreet. Use your current Mainstreet Login
and navigate to the Childrens Miracle Network
page.
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Click on The Miracle System link
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Entering The Miracle System For Canada
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Reporting Page For RE/MAX Canada To enter
donations
Easy Search capability to find RE/MAX
Associate IDs and RE/MAX Office Codes
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Reporting for RE/MAX Offices
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• The Miracle System Canada - Training

Monday, November 5, 2007 Tuesday, November
6, 2007 Wednesday, November 7, 2007 Thursday,
November 8, 2007
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Questions?
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Regional Development Update
Events
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• RE/MAX OF WESTERN CANADA
  2007 REGIONAL GA COMMITTEE MEETING
  October 10-11, 2007 Kelowna,
  BC
• RE/MAX OF WESTERN CANADA
  2007 FALL SALES RALLIES
• October 23, 2007 Red Deer Lodge, Red Deer, AB
• October 24, 2007 Grande Prairie Inn, Grande
  Prairie, AB
• October 26, 2007 Civic Centre, Prince George,
  BC November 13, 2007 Delta Regina, Regina,
  SK
• November 14, 2007 Hilton Garden Inn,
  Saskatoon, SK

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RE/MAX of Western Canada 25th Annual Conference
February 7-9, 2008
Vancouver Convention Exhibition Centre
Online Registration Available mid
October www.remax-western.ca/25
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2008 RE/MAX International Convention 35th
Anniversary
March 3-6, 2008 MGM Grand, Las Vegas
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• RE/MAX OF WESTERN CANADA
  2008 BROKER OWNER MANAGER
  RETREAT
  June 1-4, 2008 Westin Bear Mountain
  Resort Spa, Victoria, BC
• RE/MAX INTERNATIONAL
  2008 BROKER OWNER MANAGER
  SUMMER CONFERENCE August
  10-12, 2008 Fairmont Royal York, Toronto, ON

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• RE/MAX OF WESTERN CANADA
  2008 PROFESSIONAL DEVELOPMENT
  RETREAT
  September 11-13, 2008 The Grand Okanagan
  Lakefront Resort, Kelowna, BC
• RE/MAX OF WESTERN CANADA
  2008 ANNUAL BROKER COUNCIL TOUR
  
  October 21, 2008 Winnipeg, MB
  October 22, 2008
  Regina, SK
  October 23, 2008 Calgary, AB
  October 24, 2008
  Vancouver, BC

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Profitable Broker Program
(For Broker/Owners Team Leaders)
Powered by Buffini Company
November 5 6, 2007 Vancouver, BCFairmont
Vancouver AirportHow to Register?Call Christa
Garcia, Buffini Companys RE/MAX Sales
Specialist, at 800.945.3485 ext 2375.
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Regional Development Update
Commercial Division
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Regional Development Update
RE/MAX Programs
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SAO PSP Totals
January December 2005 SAO 484 PSP
66 January December 2006 SAO 500 PSP
76 January Present 2007 SAO 274 PSP
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Regional Development Update
Trademark/Internet Standards
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Regional Development Update
Competition Bureau Different commission rates,
fees and listing and marketing services may be
offered by other RE/MAX Franchisees and Sales
Associates in Canada. Final mail out went
March 2007
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Regional Development Update
Renewals
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Lunch Sponsored by
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Group Advertising Update
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Elaine Langhout Senior Manager, Advertising
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Committee Rep Election Vancouver Island Broker
Owner Rep

• Representation for Vancouver Island Offices
  Including Victoria
• Outgoing Rep Ian Lindsay, Broker Owner RE/MAX
  First Realty, Parksville, BC
• Term November 20072009
• Two Regional GA meetings over two years
• Managers are eligible

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Fall 2007 Campaign
www.remax.ca
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2008 Goals
Make RE/MAX more relevant to consumers
Differentiate RE/MAX from other real estate firms
Drive consumers to remax.ca
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2008 GA Budget Canada
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Western Canada GA Fund
2008 Budget
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2008 Budget Summary Recap
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2008 Media Buy Highlights

• Spring
• TV January 7, 2008 - April 13, 2008
• Magazines February, March, April
• Internet dates to be determined
• Fall
• TV September 1, 2008 November 23, 2008
• Magazines September, October, November
• Internet dates to be determined
• Note Manitoba, Saskatchewan and Medicine Hat
  receive local television station buys in the
  Spring and Specialty Channel coverage in the Fall.

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Real Estate Wednesdays

• New For 2008
• HGTVs highest tuned night of the week
• RE/MAX will dominate with 15 second spots
  and closed-captioning billboards
• Western prime time
• National Open House, Location Location
  Location, Buy Me and more.

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Internet Advertising Statistics

• There are currently 22 million Canadians
  online
• Canadian adults with internet access spend
  12.8 hours online weekly
• Online advertising can increase aided
  awareness by 30 for in the market audience
• Source IAB Canada, Comscore Canada 2006

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Internet StrategyWebsite and Content Targeting

• The following strategies will be incorporated
• Demographic Target (Adults 25 - 64)
• Geography Target (Western Canada)
• Mass Awareness Advertising, CPM
• Performance Based Advertising, PPC

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Internet Strategy

• Search engine marketing, (free and paid
  optimization), will be used in combination with
  paid advertising on the top websites.
• RE/MAX will have a presence on the most
  popular search engines in Canada
• Google
• MSN
• Yahoo

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Yard Sale for the Cure
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Hot Air Balloon Contracts

• Edmonton new contract under negotiation
• 135 - 140/passenger
• Calgary, Winnipeg, Lower Mainland, Saskatoon
  and Regina (Sundance) to 2009
• Thompson/Okanagan Okanagan Ballooning

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Highlights for 2008

• Internet Marketing
• Real Estate Wednesdays on HGTV
• 52 weeks of WeatherLive/WeatherWatch
• WHL on Shaw Cable and Star Choice
• RE/MAX rinkboards at GM Place
• NHL Hockey on CBC and Sportsnet

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Highlights for 2008

• Yard Sale for the Cure
• Magazine campaign with new titles and more
  insertions
• Strong local and specialty television
  campaigns
• Increased media budgets by more than 10.

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Other Reminders

• Design Center
• 2007 Advertising Contest
• New Deadline Dec. 14/07
• Community Care Program
• Quest for Excellence

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Roy Anderson Assistant Regional Director
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joinremax.com
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Jack Kreider Executive Vice President RE/MAX
International Inc.
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Battle Cry

• There has NEVER been a better time to be part of
  the RE/MAX organization than
• RIGHT NOW !!

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The Value Proposition

• The RE/MAX Brand
• Most recognized brand/logo in the real estate
  industry
• Pervasive Share of Voice
• RE/MAX is everywhere
• Instant Recognition and Credibility

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The Value Proposition

• The RE/MAX Numbers
• Nobody in the world sells more real estate
  than RE/MAX
• The Best Agents in the business
• 1 Average Transactions per Associate
• 1 Average Volume per Associate
• Dominant Market Share (Top 100)
• Hype Local Numbers as well
• Why not be associated with the best?

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The Value Proposition

• The RE/MAX Tools
• remax.ca and remax.com
• Leadstreet
• RE/MAX Satellite Network
• Mainstreet
• Design Center
• RE/MAX University
• MTOD
• ATOD

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The More You LearnThe More You Earn

• ATOD
• RE/MAX 100 Days to Greatness

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The More You LearnThe More You Earn

• ATOD
• RE/MAX 100 Days to Greatness

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Competitors
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Competitors
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Battle Cry

• There has NEVER been a better time to be part of
  the RE/MAX organization than
• RIGHT NOW !!

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General Forum
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General Forum
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Design Center
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Noel Nissen Web Services Support Technician