PR work at SURFnet

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PR work at SURFnet
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Department Communications Marketing

• Goal
• Customer intimacy
• Enlarge knowledge, use and appreciation services
  SURFnet
• Enlarge commitment employers SURFnet
• Strengthen image SURFnet
• Guarantee uniformity expressions SURFnet-gt house
  style and core values
• 5 people, 4,2 fte
• Budget 245,000 euro and 255,000 for GigaPort

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Tasks

• Corporate Communication, 315 days
• Project communication, 130 days
• Marketing communication, 155 days
• Internal communication, 55 days
• Recruitment communication, 15 days

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Target groups
Employees SURFnet
Internal Communication
Integrated communication
Corporate, recruitment, Project communication
Recruitment Government Funding agencies/Financers
Suppliers Press Common public
Marketing communications
End-users (teachers, staff and researchers)Studen
ts are secondary target group Institution contacts
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New Marketing

• Coordinating role in Marketing activities
• Outline a strategy for product/market
  combinations
• Control all marketing communications activities