Advertising

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Unit 1 Advertising Welcome to the unit
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advertisements/ads
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Where can you see ads?
On billboards, on the Internet, on TV, in
newspapers ,in magazines, or even in the streets
almost everywhere.
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What?
Learning software
cheap or expensive?
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a poster of shampoo ad
How does the ad describe shampoo?
soft ,shine
Do you think it will successfully persuade
people to buy this shampoo?
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airline service
If you create an ad about airline service, what
do you think is the most important
safe fast comfortable cheap
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purpose ?
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What is the purpose of these advertisements?

• To sell products/ services
• To encourage people to buy products/services.

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commercial advertisements
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Watch a play

• 1. Does this flash want to persuade people to buy
  products or services?
• 2. What does it want to tell us?
• encourage people to take care of the Earth and
  its people
• make people think about environmental problems

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slogan
harmful ?
bad effects of taking drugs
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What does it make you think about?
think about people who need help.
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public service advertisements /PSAs
purpose?
to make you think about problems in society or
about people who need help.
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Discussion
Do you believe that advertisements tell the
complete truth? Why or why not?
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• PSAs
• educate people about problems in society or about
  people who need help
• serve the public
• they are usually free and usually true

• Commercial ads
• encourage people to buy a product or service
• make money
• make people believe they are telling the truth,
  sometimes by tricking us

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Read the short passage and answer
Be smart about advertisements!
page 97

• When
• Where
• What happened
• What consequences ??

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Part A (1-5)
Listening

• 1 Laser eye surgery is great for everyone /
  short-sighted people / blind people.
• 2 It is best to have both eyes done at the same
  time / one eye done at a time.

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• 3 People who have the surgery never have to wear
  glasses again /may still need to wear glasses.
• 4 The clinic is new / old and has the latest
  laser technology.
• 5 Before you answer an ad, you must do a lot of
  research / reading / talking.

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Part B (6-9)

• 6 This surgery is very safe / has risks, and
  people can experience a few /many / no problems.
• 7 Laser eye doctors can be trained in a few days
  / months / years.

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• 8 It is important to find a doctor / nurse who
  has a lot of experience.
• 9 People who have laser eye surgery must be over
  12 / 18 / 21 years old

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Homework

• Writing
• write a diary entry about your experience of
  buying a camera.
• Attention
• When
• Where
• How
• What consequences