Title: Commercial Service Eastern Africa
1Global California Silicon Valley Bank April 3,
2009 Karl Kailing US Foreign Commercial
Service US Department of Commerce
2- California Global Exports
Source US Department of Commerce
3California Global Exports Leading Sectors
Total 08144,813,262,592
Source US Department of Commerce
4California Exports 2004-2008
Source US Department of Commerce
5Middle EastTotal 08 4,470,546,519
Source US Department of Commerce
6North AfricaTotal 08 540,864,001
Source US Department of Commerce
7Sub Saharan AfricaTotal 08 776,224,222
Source US Department of Commerce
8Californias Global Markets
9Middle East and AfricaBest Prospects
- Telecommunications Services and Equipment
- Environmental/Clean Technologies
- Computer Hardware/Software
- Transportation Equipment
- Advanced Machinery
10Case 1 EgyptTelecommunications Sector
- 3.3 billion market in 2007/8
- Mobile services constitute 80 of industry
revenue - 43 million cell phone subscribers (January 2009)
- 12 million fixed lines/14 million capacity
- 12 million households have internet access
720,000 broadband - Internet Penetration 17
11Egypt Telecom Sectoral Growth 2000-2009
12Egypt Telecom Best Prospects
- Cell Phones
- GPS
- Voice Over Internet Protocol (VOIP)
- WiFi/Wireless Network Solutions
13Case 2 South AfricaSolar Market
- Average 2,500 hours of sunshine per year
- Solar radiation levels between 4.5 and 6.5 Wh/m2
per day - 70,000 households, 250 clinics and 2,100 schools
currently have photovoltaic panels - 1,000 are
added per month - Rising cost of coal beginning to bridge
affordability gap
14South Africa National Solar Water Heating
Program
- Rollout Program in Western Cape and KwaZulu-Natal
- Led by Department of Minerals and Energy and
Central Energy Fund - Focus on mid high income households
- Desired Outcomes
- Produce national standards for solar water
heaters - Write a code of practice
- Market awareness to determine savings when using
solar water heater - Determine models for financial aid
15South AfricaSolar Market Opportunities
- Solar Home Heating Systems
- Proposed 100 MW Concentrated Solar Power (CSP)
plant tested in Barstow, Ca. and favored by
Eskom (power utility) - Future Power Plant Production - Eskom aims to
produce 1,600 MW of solar energy by 2025
16Recommended Entry Strategies
- Establishment of a local representative, agent,
or distributor - Alternatively, selling through established
dealers - Establishing a full dealership/subsidiary
operation, particularly for big-ticket items - Close communication with distributors and
customers to exchange information and ideas on
market trends
17Resources
- Silicon Valley Export Assistance Center
(buyusa.gov/siliconvalley) - International Trade Administration
(www.export.gov) - Export-Import Bank of the United States
(www.exim.gov) - United States Trade and Development Agency
(www.ustda.gov) - Overseas Private Investment Corporation
(www.opic.gov) - United States Department of Energy (www.doe.gov)
Renewable Energy Initiatives! - United States Department of State (www.state.gov)
- United States Trade Representative (www.ustr.gov)
- United States Agency for International
Development (www.usaid.gov) - And several more
18- Karl Kailing
- Silicon Valley US Export Assistance Center
- 55 S. Market Street suite 1040
- San Jose, Ca 95113
- Karl.kailing_at_mail.doc.gov
- 408-535-2757 x.103