International Quit

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International QuitWin 2004
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QuitWin Cooperating Partners

• Coordinated by National Public Health Institute
  (KTL), Finland
• Organized internationally every second year in
  cooperation with the WHO
• CINDI-programme (WHO Countrywide Integrated
  Noncommunicable Disease Intervention
• Support from other international organizations
  (e.g. UICC, IUHPE, FIP, WMA)

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QuitWin programme

• Consists of QuitWin campaign (incl.benefits of
  quitting, harms of tobacco), contest and
  evaluation
• Common protocol and timetable
• Optional contest for non-smokers as supporters
• Other sub-contests health professionals, work
  site contests etc.
• Positive approach to stop smoking with incentives

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Implementation of QuitWin contests

• Open for all the countries
• Local QuitWin campaigns with own resources
• Networks health services, NGOs (cancer, heart,
  lung etc.), pharmaceutical industry, media,
  business etc.
• International rules and coordination
• Promotional materials from the coordinating
  centre
• Innovative solutions in the local implementations
  

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International QuitWin Coordinating Centre

• Information and guidance (Circulars etc.)
• International campaign material (handbook,
  internet pages, posters, leaflets etc.)
• Training and motivation meetings / workshops
• International media relations
• Super prizes (10.000 USD and 6 regional of 2.500
  USD)
• Biochemical tests to organizers to verify the
  abstinence
• Coordinated campaign evaluation one-year
  follow-up

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QuitWin 2004 timetable (1)

• International QuitWin promotional materials to
  the countries
• Start of QW 2004 planning in countries
• Decision to participate (registration)
• National coalitions, networking
• Planning of national materials, translations
• Intensive QuitWin 2004 campaigns
• WHO World Health Day 2004 (good date to promote
  the contest)

• Autumn 2003
• End of 2003
• February- 2 May 2004
• 7 April 2004

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QuitWin 2004 timetable (2)

• 2 May 2004
• 15 - 20 May 2004
• 25-30 May 2004
• 31 May or later 2004
• Early June 2004
• Summer 2004
• May 2005

• Quit date (end of receiving entries)
• Number of participants to the Coordinating centre
• National draws
• Announcement of national winners
• e.g. on the World No-Tobacco Day
• Draw for International Super prizes
• International Super Prize ceremony
• One-year follow-up by the countries

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International QuitWinCampaigns

• participants
• 1994 13 countries 60.000
• 1996 25 countries 70.000
• 1998 48 countries 200.300
• 2000 69 countries 426.000
• 2002 77 countries 700.000

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The growth of International QuitWin
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QuitWin Superprize winners

• 1994 Malta
• 1996 China
• 1998 Chile
• 2000 Chile
• 2002 Quebec, Canada

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QuitWin 2002 Participants in the WHO regions
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Why arrange QuitWin campaign

• Important public health work
• QuitWin offers simple, practical tool
• Cost-effectiveness
• Great human and media interest
• Collaboration with health services and
  governmental agencies
• International cooperation

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QuitWin conclusions

• Cost-effective low costs - average one-year
  cessation rate approximately 20
• Good publicity and media interest
• Creates partnerships, collaboration
• A global campaign - a simple and practical format
• Smoking is a mass problem that calls for mass
  action also in cessation

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Thank you!

• www.quitandwin.org