RFID research and development

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• RFID research and development
• for business

2
The company story

• ODIN technologies, founded in 2002
• one of the pioneer companies of RFID industry
• Office in Tokyo
• ODIN founded its regional centre, ODIN Budapest
  Ltd in 2006
• 800m2 laboratory for RD and business testing
• Close relations with Pannon, BME Universities
• joint venture between ODIN technologies Inc,
  Hungarian Government Agency and Swiss investors

3
ODIN technologies Trusted RFID Experts

• RFID is all we do
• Leader in the physics of RFID for accurate
  deployments
• Leader in RFID optimization software,
  EasyReader/Tag/Test
• Leader in scientific equipment testing with RFID
  Benchmark Series
• Author of RFID for Dummies and founding member of
  EPC Global
• Most experienced RFID team in the industry with
  over 100 projects completed
  in HF and UHF
• Headquartered in Virginia, lab in Europe, office
  in Japan

4
RFID is all we do

• Design and Deployment Services
• Benchmark and Applied Research
• Accuracy Optimization Software

5
Services

• ODIN University
• new assets and technologies
• Unique testing knowledge-base
• Testing of assets, tags and location
• Select the ideal combination
• Research activities to define RF behavior in
  different environments
• Compare results with commercially available
  products performance
• Antenna, tag development
• Software development for test and design
  automation
• System integration

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4 Ps Design Deployment Methodology
P L A N N I N G
Objectives
Requirements
Scope
Approach
Timeline
Physics
Pilot
Production
Performance Testing
Reader Deployment Certification
Site Assessment
RFID Data Analytics
Systems Integration
RFID Solution Architecture
Hardware Selection
System Monitoring
Middleware Deployment
Product Testing
Training
Adoption
Support
Process Design
Adoption Roadmap
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Why ODIN is best in class at RFID

• Expertise
• Deployment skill
• Lab research
• Experience
• 100 RFID Projects
• Case Studies
• Objectivity
• Vendor independent
• Patented Software Tools
• Proven Methodology

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Why clients, with unique needs choose ODIN

• Speed
• Accuracy
• Visibility
• Ease of Adoption
• Experience of over 100 completed RFID projects
• Objectivity in frequency (HF, UHF) and middleware

End User Requirements
Risk Reduction
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Our current project with high RD
activitiesWhy Odin?

• Odin attributes
• High expertise in supply chains, accurate and
  detailed environmental research
• Providing best in class supply chain visibility
• Vendor independent evaluation of RFID tags to
  meet specific needs, such as
• Tempriture
• Vibration
• Implementing sensors to record env. Variations
• Providing extreme RF security

• Clients
• Hungarian Post
• Unilever
• Airbus

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Real world expertise
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• ODIN technologies is the first company to apply
  the physics of radio frequency (RF) engineering
  to ensure RFID solutions are deployed properly
  the first time.
• Laszlo SZUSZKO
• CEO
• szuszkol_at_odinbudapest.hu