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6 projects

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Title: 6 projects


1
6 projects
  • that could change publishing for the better

Michael Tamblyn, CEO BookNet Canada BookNet
Canada TechForum 09
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for SlideShare users click on the Notes tab
below to see the accompanying speakers notes for
each slide
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Dont feel like paging through 262 slides?Go
tohttp//booknetcanada.blip.tvto see the Tech
Forum 09 video
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US Department of Labor
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US Department of Labor
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US Department of Labor
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new beginnings
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development is cheaper
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infrastructure is cheaper
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Deals! Deals! Deals!
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Competition is busy
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digital music
Internet
business software finance
personal computers
retail
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what do you want your revolution to be?
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6 things
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big
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little
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do-able
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right now.
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lt1gt
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bibliographic data in The Cloud
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"9780005991282","       ","Z      ","51.95
  ","SH","    ","19881101","        ","1
     " "9780005992760","       ","Z      ","51.95
  ","SH","    ","20010108","        ","1
     " "9780005993200","       ","Z      ","36.95
  ","SH","    ","20001103","        ","1
     " "9780029776308","       ","Z      ","47.95
  ","SH","    ","19760101","        ","1
     " "9780060662349","       ","Z      ","87.00
  ","SH","    ","20010125","        ","1
     " "9780060664695","       ","Z      ","49.95
  ","SH","    ","20010115","        ","1
     " "9780060688233","       ","Z      ","32.95
  ","SH","    ","20001114","        ","1      "
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hard to get
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It should be easy...
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to find
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to use
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to experiment with
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to play with
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No more cut-and-paste.
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web service
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a covera full bibliographic recordup-to-date
pricingavailability
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corrections
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dirt cheapfree for bloggers, hobbyists,
experimenters (depending on size volume)
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Lets make it easy to talk about books online.
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biblioshare.org
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collecting publisher ONIX, covers,
price/availability files starting now
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BNC SalesData, Prospector
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librarieslibrary wholesalers
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biblioshare_at_booknetcanada.cawww.biblioshare.org
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lt/gt
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lt2gt
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an XML publishing workflow that doesnt suck
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an XML workflow that wont kill editors
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an XML workflow that wont kill production
managers
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XML benefits
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reusability
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segmenting
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format conversion (ePub, etc.)
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portability
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contentltrecipegt ltbrowniesgtlthotelReviewgt
ltvenicegt
structureltchaptergt ltsub-headgtltcalloutgt ltfootnotegt
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Production Manager
Author
Editor
Designer
ltchaptergt ltheadinggt ltfootnotegt
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Production Manager
Author
Editor
Designer
lthotelReviewgt ltVenicegt
ltchaptergt ltheadinggt ltfootnotegt
67
Production Manager
Author
Editor
Designer
structure
Word
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Production Manager
Author
Editor
Designer
structure
Word
Word
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Production Manager
Author
Editor
Designer
structure
red pen
Word
Word
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Production Manager
Author
Editor
Designer
structure
red pen
Word
Word
Word
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Production Manager
Author
Editor
Designer
structure
Quark/Adobe
red pen
Word
Word
Word
72
Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
3B2
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Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
3B2
Galleys
Books
ePub
etc.
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Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
lthotelReviewgt ltVenicegt
3B2
Galleys
Books
ePub
etc.
75
Production Manager
Author
Editor
Designer
content
structure
oXygen XML editor
XSL Stylesheet
XSLT
.Mobi files
ePub
XSL-FO
Web PDFs
Print PDFs
HTML
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Production Manager
Author
Editor
Designer
content
structure
oXygen XML editor
XSL Stylesheet
XSLT
.Mobi files
ePub
XSL-FO
Web PDFs
Print PDFs
The Spartan
HTML
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it will kill almost anyone
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Author
Editor
Designer
Compositor
content
structure
Word styles
Stylesheet
XML
custom converter
custom converter
ePub
WileyML
Web PDFs
The Wiley
Print PDFs
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StartWithXML
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XML - it can be easier
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Editor-friendly XML
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less torturous production workflows
84
lt/gt
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lt3gt
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a DRM-free eReader
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the state of things
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DRM
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DateRepulsionMode
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Renaissance Faire Costumes
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Renaissance Faire Costumes
Trek Jewelry
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Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Speak Spell
Readers
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
105
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Labrador Puppies
Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Labrador Puppies
Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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lt/gt
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lt4gt
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a better front-list buy
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toughest job in books
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predicting new title sales
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how many people want it?
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books that sold 50
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green books that sold 500
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green 1,000
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green 5,000
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green 10,000
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25,000
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50,000
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100,000
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99.5
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the sales rep
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their own experience
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their own historical sales
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and the catalogue
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the catalog
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a lot of them
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the talisman
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shipped across the country
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immediately out of date
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half doesnt get read
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Lets skip that - its not for you
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used once
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thrown away
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Could put them online.
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consolidate
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Catalogues could do a lot more.
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Catalogues could do a lot more.
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bio
praise
description
prev. eds
marketing
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full-colour blads for childrens books
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custom-assembled
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enriched with historical sales data
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everything a buyer needs for an informed decision
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BNC SalesData
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biblioshare
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returns research
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Collaborative Commerce
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Catalogue 2.0
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supporting front-list buying
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backlist opportunities optimization
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lt/gt
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lt5gt
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online browsing that makes you want to buy
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1995
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search online
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browse in stores
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be random
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wander
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happy accidents
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Why is browsing so hard online?
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some people have tried to crack this
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these are all wicked.
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none of them make me want to buy.
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AWS
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AJAX
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dynamic image data management
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technical exercises
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curation
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less
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(or maybe its just me)
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lt/gt
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lt6gt
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tech innovation culture in publishing
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plateau industry
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rules
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roles
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specialization
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How easy is it to leave your industry and join
another one?
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Lots of benefits
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skill
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efficiency
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optimization
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institutional memory
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change gets harder
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Am I going to get left out in the cold?
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Am I going to keep up?
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Am I going to lose influence?
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Am I going to lose staff?
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Am I going to lose my job to that 24-year old
with the lean and hungry look?
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Makes people resistant to change
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Is this you?
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TestKeep a tally of...
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We cant do that and heres why...
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I wonder how we could do that?
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innovation and technology
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technology operations
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creative technologists
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build new things
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tool user
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tool maker
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Were really excited about your new online
browsing idea. All we need is...
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full specifications...
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use cases...
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fully developed test plan...
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a load testing model...
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and the cover sheet for your TPS report.
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And if it isnt successful...
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...youre fired.
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Now go crazy.
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startup culture
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(beta)
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encourage experimentation
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let generalists in
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place lots of little bets quickly
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little failures learning
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when you get a winner, double down
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BookNet Canada?BookCampTO
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what do you want your revolution to be?
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lt/presentationgt
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Uswww.booknetcanada.caTwitter
_at_BookNet_CanadaGet on the email
list!Memtamblyn_at_booknetcanada.caTwitter
_at_mtamblyn
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