6 projects

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6 projects

• that could change publishing for the better

Michael Tamblyn, CEO BookNet Canada BookNet
Canada TechForum 09
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each slide
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tohttp//booknetcanada.blip.tvto see the Tech
Forum 09 video
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US Department of Labor
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US Department of Labor
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US Department of Labor
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new beginnings
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development is cheaper
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infrastructure is cheaper
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Deals! Deals! Deals!
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Competition is busy
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digital music
Internet
business software finance
personal computers
retail
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what do you want your revolution to be?
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6 things
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big
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little
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do-able
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right now.
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lt1gt
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bibliographic data in The Cloud
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"9780005991282","       ","Z      ","51.95
  ","SH","    ","19881101","        ","1
     " "9780005992760","       ","Z      ","51.95
  ","SH","    ","20010108","        ","1
     " "9780005993200","       ","Z      ","36.95
  ","SH","    ","20001103","        ","1
     " "9780029776308","       ","Z      ","47.95
  ","SH","    ","19760101","        ","1
     " "9780060662349","       ","Z      ","87.00
  ","SH","    ","20010125","        ","1
     " "9780060664695","       ","Z      ","49.95
  ","SH","    ","20010115","        ","1
     " "9780060688233","       ","Z      ","32.95
  ","SH","    ","20001114","        ","1      "
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hard to get
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It should be easy...
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to find
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to use
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to experiment with
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to play with
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No more cut-and-paste.
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web service
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a covera full bibliographic recordup-to-date
pricingavailability
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corrections
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dirt cheapfree for bloggers, hobbyists,
experimenters (depending on size volume)
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Lets make it easy to talk about books online.
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biblioshare.org
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collecting publisher ONIX, covers,
price/availability files starting now
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BNC SalesData, Prospector
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librarieslibrary wholesalers
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biblioshare_at_booknetcanada.cawww.biblioshare.org
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lt/gt
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lt2gt
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an XML publishing workflow that doesnt suck
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an XML workflow that wont kill editors
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an XML workflow that wont kill production
managers
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XML benefits
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reusability
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segmenting
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format conversion (ePub, etc.)
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portability
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contentltrecipegt ltbrowniesgtlthotelReviewgt
ltvenicegt
structureltchaptergt ltsub-headgtltcalloutgt ltfootnotegt
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Production Manager
Author
Editor
Designer
ltchaptergt ltheadinggt ltfootnotegt
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Production Manager
Author
Editor
Designer
lthotelReviewgt ltVenicegt
ltchaptergt ltheadinggt ltfootnotegt
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Production Manager
Author
Editor
Designer
structure
Word
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Production Manager
Author
Editor
Designer
structure
Word
Word
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Production Manager
Author
Editor
Designer
structure
red pen
Word
Word
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Production Manager
Author
Editor
Designer
structure
red pen
Word
Word
Word
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Production Manager
Author
Editor
Designer
structure
Quark/Adobe
red pen
Word
Word
Word
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Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
3B2
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Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
3B2
Galleys
Books
ePub
etc.
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Production Manager
Author
Editor
Designer
structure
DocBook XML
Quark/Adobe
red pen
Word
Word
Word
PDF
lthotelReviewgt ltVenicegt
3B2
Galleys
Books
ePub
etc.
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Production Manager
Author
Editor
Designer
content
structure
oXygen XML editor
XSL Stylesheet
XSLT
.Mobi files
ePub
XSL-FO
Web PDFs
Print PDFs
HTML
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Production Manager
Author
Editor
Designer
content
structure
oXygen XML editor
XSL Stylesheet
XSLT
.Mobi files
ePub
XSL-FO
Web PDFs
Print PDFs
The Spartan
HTML
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it will kill almost anyone
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Author
Editor
Designer
Compositor
content
structure
Word styles
Stylesheet
XML
custom converter
custom converter
ePub
WileyML
Web PDFs
The Wiley
Print PDFs
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StartWithXML
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XML - it can be easier
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Editor-friendly XML
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less torturous production workflows
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lt/gt
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lt3gt
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a DRM-free eReader
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the state of things
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DRM
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DateRepulsionMode
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Renaissance Faire Costumes
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Renaissance Faire Costumes
Trek Jewelry
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Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Speak Spell
Readers
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Labrador Puppies
Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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Labrador Puppies
Cool books
iPods iPhones
Zune
Speak Spell
Bluetooth Headsets
Renaissance Faire Costumes
Trek Jewelry
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lt/gt
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lt4gt
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a better front-list buy
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toughest job in books
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predicting new title sales
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how many people want it?
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books that sold 50
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green books that sold 500
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green 1,000
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green 5,000
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green 10,000
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25,000
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50,000
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100,000
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99.5
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the sales rep
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their own experience
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their own historical sales
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and the catalogue
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the catalog
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a lot of them
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the talisman
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shipped across the country
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immediately out of date
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half doesnt get read
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Lets skip that - its not for you
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used once
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thrown away
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Could put them online.
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consolidate
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Catalogues could do a lot more.
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Catalogues could do a lot more.
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bio
praise
description
prev. eds
marketing
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full-colour blads for childrens books
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custom-assembled
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enriched with historical sales data
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everything a buyer needs for an informed decision
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BNC SalesData
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biblioshare
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returns research
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Collaborative Commerce
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Catalogue 2.0
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supporting front-list buying
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backlist opportunities optimization
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lt/gt
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lt5gt
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online browsing that makes you want to buy
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1995
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search online
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browse in stores
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be random
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wander
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happy accidents
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Why is browsing so hard online?
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some people have tried to crack this
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these are all wicked.
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none of them make me want to buy.
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AWS
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AJAX
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dynamic image data management
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technical exercises
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curation
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less
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(or maybe its just me)
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lt/gt
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lt6gt
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tech innovation culture in publishing
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plateau industry
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rules
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roles
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specialization
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How easy is it to leave your industry and join
another one?
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Lots of benefits
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skill
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efficiency
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optimization
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institutional memory
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change gets harder
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Am I going to get left out in the cold?
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Am I going to keep up?
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Am I going to lose influence?
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Am I going to lose staff?
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Am I going to lose my job to that 24-year old
with the lean and hungry look?
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Makes people resistant to change
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Is this you?
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TestKeep a tally of...
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We cant do that and heres why...
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I wonder how we could do that?
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innovation and technology
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technology operations
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creative technologists
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build new things
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tool user
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tool maker
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Were really excited about your new online
browsing idea. All we need is...
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full specifications...
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use cases...
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fully developed test plan...
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a load testing model...
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and the cover sheet for your TPS report.
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And if it isnt successful...
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...youre fired.
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Now go crazy.
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startup culture
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(beta)
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encourage experimentation
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let generalists in
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place lots of little bets quickly
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little failures learning
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when you get a winner, double down
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BookNet Canada?BookCampTO
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what do you want your revolution to be?
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lt/presentationgt
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Uswww.booknetcanada.caTwitter
_at_BookNet_CanadaGet on the email
list!Memtamblyn_at_booknetcanada.caTwitter
_at_mtamblyn