Marketing%20Mix

1
Marketing Mix
MKT 301 Dr. M. Al-Ghamdi
2
Environmental Forces
MKT 301 Dr. M. Al-Ghamdi
3
Product Decisions
Chp.12
Chp.13
Sociocultural Forces
Chp.11
Competitive Forces
Political Forces
Chp.10
PRODUCT
DISTRIBUTION
Customer
PRICE
PROMOTION
Economic Forces
Technological Forces
Legal Regulatory Forces
MKT 301 Dr. M. Al-Ghamdi
4
Distribution Decisions
Chp.12
Chp.13
Chp.14
Sociocultural Forces
Chp.11
Competitive Forces
Political Forces
Chp.15
Chp.10
DISTRIBUTION
PRODUCT
Customer
PRICE
PROMOTION
Chp.16
Economic Forces
Technological Forces
Legal Regulatory Forces
MKT 301 Dr. M. Al-Ghamdi
5
Promotion Decisions
Chp.12
Chp.13
Sociocultural Forces
Chp.11
Chp.14
Competitive Forces
Political Forces
Chp.10
Chp.15
DISTRIBUTION
PRODUCT
Customer
PRICE
PROMOTION
Chp.16
Economic Forces
Technological Forces
Legal Regulatory Forces
Chp.17
Chp.18
Chp.19
MKT 301 Dr. M. Al-Ghamdi
6
Pricing Decisions
Chp.12
Chp.13
Sociocultural Forces
Chp.11
Chp.14
Competitive Forces
Political Forces
Chp.10
Chp.15
DISTRIBUTION
PRODUCT
Customer
PRICE
PROMOTION
Chp.21
Chp.16
Economic Forces
Technological Forces
Legal Regulatory Forces
Chp.20
Chp.17
Chp.18
Chp.19
MKT 301 Dr. M. Al-Ghamdi