Foundation for Research Science

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(No Transcript)
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Foundation for Research Science Technology
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New Zealand needs to create NEW CUSTOMER
VALUE! by commercialising its new
technology into products that win in the market.
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What we want to see happen in NZ
High Technology companies achieving volume export
sales NZ being recognised internationally for
its world class technology products Government
getting a real lift in export volume for its
investment in industry
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What are some of the problems...

• Business context Research often lacks a viable
  business model or a value proposition to
  commercialise it
• Industry Lack of alignment means Industry
  doesnt necessarily want the technology on the
  lab bench
• Start ups - Research Groups build expensive
  start up company structures to commercialise
  their IP
• Most SMEs dont understand the process around
  new market and technology commercialisation
• FRST process does not adequately scrutinise a
  companies technical or market development process
  capabilities

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What we see currently
Technology Platform Company
World class Technology Product
THE GAP
Are there things FRST can do to close this GAP?
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How we see the GAP closing

• By adopting a model that enables
• Significantly more emphasis on the CUSTOMER in
  all development activity
• Early identification of research opportunities
  that will yield the highest value returns
• Better utilisation of our resources as a nation
  in the highest value markets
• Knowledge sharing to ensure SMEs and CRIs in
  particular can do what larger companies can do
• Businesses that respond fast enough to the
  window of opportunity to get to early profit
• Product that is shipped with the polish they
  need to win in the market
• Companies need to become Commercialisation
  Specialists.

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A New Model?
FRST assesses an organisations
commercialisation capability... along with
the opportunity.
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How?

• Using an assessment framework
• Established in partnership with
  Commercialisation Specialists
• Identify the GAP in commercialisation capability
• Filter out low yield investments early

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To achieve this we

• Make it compelling for technology focused
  organisations to use Specialist
  Commercialisation Resources

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A model
1. Company applies for grant 2. FRST assesses
against a framework 3. Rejects on capability
gaps 4. Company seeks accredited
Commercialisation Partner 5. Reapplies in
partnership 6. Funding is granted to partnership
in line with specified commercialisation
programme Accredited Commercialisation Partners
assist FRST in framework implementation and
refinement.
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InFact has shown it can successfully
commercialise technology
Estimated NZ300M of export revenues over 10
years in partnership with NZ high tech
sector Partnerships With Navman, IRL,
AgResearch, Humanware, Formway, Rakon, Invacare,
Provenco, CHH Established an Innovation and
Development Centre with capability matching NZ
largest hi-tech firms Proven track record
launching technology from CRI research to
international export sales International GOOD
DESIGN AWARD alongside John Deere, Boeing,
Mercedes Deloittes Fast50 BetterByDesign
Assessment
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InFact connects a diversity of business,
manufacturing and market specialists
internationally to create and deliver world class
technology product outcomes
RESEARCH FOR DESIGN Establish the VALUE of the
target customers future needs (Apple,
IDEO). Customer Research identification of
Lead User market entry and future target
market.   Resources partnerships with
specialists to fulfil delivery requirements. Tech
nology Optimisation - analysing technology
options and determining best fit. Product
Architecture interface configuration refinement
and DFM. Customer/Product Requirements
Specification detail documentation for
engineering.
DESIGN DEVELOPMENT IMPLEMENTATION User analysis
/ Usability assessment. Aesthetics and Product
Styling. World Class - Mechanical/Software/Hardwa
re Engineering (FP Model). Design For
Manufacture. Environmental Sustainability. Quali
ty Management. Risk Management. Supply
Chain Design Test Validation.
STRATEGIC DESIGN ADVISORY Governance and
Leadership Business structures and
capabilities Goal setting for future growth
targets Plan for achieving those goals New
Product / Technology Roadmap Brand
Strategy Market Strategy
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What WE are doing to achieve this...
InFact is working with DINZ, FRST, BBD to
establish benchmarks for registration of Design
Professionals InFact has formed relationships
with CRI and University commercialisation teams
to build process InFact is aligning with IP,
Marketing and Investment professionals to build
clusters of competency around opportunities InFac
t is using international best practice
consultants to build a world class
process InFact is delivering BBD assessment
services to build Design Led business InFact is
working with EDAs to develop Design Led
initiatives for SME companies InFact is
delivering NEW CUSTOMER VALUE to Market in the
form of world class product outcomes
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What we WANT!
Support of a nationally recognised Professional
Designer Register through DINZ that FRST uses and
trusts To ensure FRST Grants are administered
where Design Professionals are involved (BBD
does) Support for BetterByDesign initiative (7
vs. 18 growth) Support for Regional Design Led
initiatives Otago ADRC, Hawke's Bay Design
Project, others Increased Government funds
available for Design Led Initiatives Tax regimes
that promote RD Credits, lower company
rate?
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Thank you
InFact. Limited, 5 Amuri Park, 404 Barbadoes
Street, Christchurch 8640, New Zealand t. 64 3
3777 316 f. 64 3 3777 318