Smart Commute Mississauga TMA Formation Meeting 4

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Smart Commute Mississauga TMA Formation Meeting 4
Stuart Anderson Joddie Gray
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Topics
TMA Formation Meeting

• Business Planning Summary
• Key Findings/TMA Focus Areas
• Mission
• Goals and Objectives
• First Quarter Activities
• Organizational Structure
• Funding
• Next Steps

2001 Census/ King County / US News/Nortel
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Business Planning Summary

• Stakeholder input and commitment
• Employer survey
• Review of local and regional opportunities
• Identify partnerships
• Develop Action Plan
• Funding
• Staffing
• Activities
• Implementation steps

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Smart Commute MississaugaKey Focus Areas

• Transit Improvements
• Communication with transit agencies
• Strategic improvements to system
• Transit incentive programs
• Clear Marketing Messages
• Clear, direct and simple
• Stay on mission
• Connecting Employers
• Strong Board of Directors
• Network of Employee Transportation Coordinators
• Early Successes
• Regional rideshare database
• Emergency Ride Home program

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Organizational Mission

• Mission Statement
• To improve the quality of life through the
  education, advocacy and promotion of sustainable
  transportation options for employers and
  employees within and around the community.

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Goals and Objectives

• Develop an effective delivery network and
  administration system for Smart Commute
  Mississauga.
• Recruit and support Board of Directors
• Finalize organizational structure and office
  arrangements
• Administer staffing and programs
• Ensure sufficient and sustainable funding
• Prioritize program measurement, evaluation and
  strategic planning
• Invest in program communications and membership
  materials

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Goals and Objectives

• Promote use of transportation options and
  services.
• Identify employee based commute options programs
• Identify programs for other travel markets, such
  as students and residents
• Explore vanpool program to supplement transit
  services
• Partner with local businesses who support commute
  options programs

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Goals and Objectives

• Educate and raise awareness of sustainable
  transportation solutions and strategies
  available.
• Develop and implement marketing and education
  messages

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Goals and Objectives

• Participate in local and regional planning to
  improve transportation services and facilities.
• Enhance transportation coordination
• Enhance transit network
• Enhance bicycle and pedestrian network
• Promote transit-supportive and bicycle/pedestrian-
  friendly community design
• Share resource and information with similar
  organizations and corporate partners

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TMA First Quarter Action Items

• Administrative
• Recruit at least 8 Board members
• Finalize office arrangements with Board of Trade,
  including furnishings and equipment
• Hire full time Program Manager
• Develop governing rules for organization (define
  membership, employment procedures, etc.)
• Finalize funding arrangements with Smart Commute
  Association, Region of Peel and City of
  Mississauga
• Finalize three-year budget
• Develop membership materials and other collateral
  
• Begin development of, and launch, website

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TMA First Quarter Action Items

• Program Development
• Meet with GTA Smart Commute to develop a
  framework of how and if regional services will be
  made available to TMA, including marketing
  assistance, rideshare database and emergency ride
  home program
• Establish partnerships with major
  employers/property managers (in conjunction with
  membership recruitment) and gather employee
  commute program contacts
• Initiate training of initial Employee
  Transportation Coordinators

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TMA First Quarter Action Items

• Marketing
• Identify role of GTA Smart Commute vs. local
  programs
• Conduct focus groups to determine appropriate
  messaging for the Smart Commute Mississauga
  program
• Advocacy and Planning
• Begin to identify transportation stakeholders,
  meetings and avenues of involvement for TMA
• Meet with Mississauga Transit representatives to
  gather existing plans and initiate working
  relationship

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Smart Commute Mississauga Organizational Structure

• Mississauga Board of Trade
• Mississauga Board of Trade and its Transportation
  Committee will act as an umbrella organization,
  assisting with the initiation of the program
• Smart Commute Mississauga
• Board of Directors The Board of Directors will
  include Board of Trade representatives, City of
  Mississauga, Region of Peel and employer and
  property manager representatives
• Staff Full time Program Manager and part time
  Project Coordinator

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Smart Commute Mississauga Organizational Structure
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Staffing and Funding

• Years 1 2
• Full time Program Coordinator and part time
  Project Assistant
• 140,000 provided by Smart Commute GTA, Region of
  Peel and City of Mississauga
• 42,000 required in membership dues
• Year 3
• Full time Program Coordinator and full time
  Project Assistant
• Uncertain future of Smart Commute GTA

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Next Steps

• Finalize arrangements with Board of Trade
• Identify Board of Directors
• Hire Program Coordinator