Design%20Concept%20Project%20Proposal%20-%20Format%20-

1
Design Concept Project Proposal - Format -

• memo (no more than 2 pages) plus attachments
• start with Executive Statement (what why)
• end with requested action

2
Design Concept Project Proposal -Content -

• Background - cite portions of your investigation,
  list the project objectives and target market(s)
• Proposal - Describe the proposed design and
  features, explain why this design was chosen
  (ref. your Eval. Matrix) and state how the
  concept will be developed and demonstrated.
• Staffing and Timing - Describe your project
  management plan (ref. your Gantt Chart)