APIVITA

1
National Technical University of Athens
Presentation of the paper entitled The benefits
of e-commerce A case study of the Greek
para-pharmaceutiical industry at the 8th WSEAS
CSCC
Presentation structure

• Sector of Industrial Management

• Papers Introduction

• E-commerce and E-markets

• The pharmaceutical Industry in Greece

• Model for the e-supply chain

• Benefits to the participants

• Further research

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Sector of Industrial Management Operational
Research
National Technical University of Athens
Faculty of Civil Engineering
Faculty of Chemical Engineering
Faculty of Mechanical Engineering
Faculty of Electrical Computer Engineering
Faculty of Architecture
.
Faculty of Naval Architecture Marine
Engineering
Faculty of Rural Surveying Engineering
Faculty of Applied Mathematics Physics
Faculty of Mining Engineering Metallurgy
.
Industrial Management Operational Research
Nuclear Engineering
Manufacturing Technology
Mechanical Design Control Systems
Thermal Engineering
Fluids
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Sector of Industrial Management Operational
Research
National Technical University of Athens
SECTOR OF INDUSTRIAL MANAGEMENT OPERATIONAL
RESEARCH
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Sector of Industrial Management Operational
Research
Fields of interest

• Production Planning and Control
• Business Process Reengineering
• Manufacturing Information Systems
• Logistics - Supply chain
• Engineering Economics
• Ergonomics
• Health Safety
• Quality assurance control
• Project Management
• Risk Management
• Operational Research
• E-Commerce

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Sector of Industrial Management Operational
Research
Indicative partners catalogue
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Introduction
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E-Business
E-Business Models
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E-Business/ E-Commerce
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E-Business/ E-Marketplaces
Types of e-marketplaces
Public vs Private
company specific Vertical vs
Horizontal industry specific
range of industries Open vs
Closed free participation
restricted participation
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Para-pharmaceutical Industry and supply chain
Pharmacy
Production Company
Supply chain of the Para-Pharmaceutical Industry
in Greece
Brand Pharmacy
Wholesaler
Pharmacy
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Model for an E-supply chain of the Para-pharmaceut
ical Industry
Pharmacy
Production Company
Model for the E-Supply chain
Negotiator
Brand Pharmacy
Wholesaler
Pharmacy
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Model for an E-supply chain of the Para-pharmaceut
ical Industry
Implementation steps

• Third step
• Success factors
• Support from the top management
• Right systems infrastructure
• Integration of the internet technology into the
  company's strategy
• Customer's and partners' expectations managed
  appropriately
• Internet site of high quality that meets or
  exceeds user expectations
• Competitive advantage maintained in both
  operational efficiency and distinctive strategic
  positioning

• Second step
• Critical mass of participants
• Criteria
• Credibility
• Minimum and standard quality of product
• Conformance to the law

First step Operation type selection
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Benefits for the participants
E-Marketplace owner
Fees for use/ sharing returns achieved from
participants
Web-space rental (for advertising) earnings
Exploitation of information electronically
gathered
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Benefits for the participants
Suppliers - Production Companies
Decrease supply costs
Access to new customers
Reduction of promotional and advertising costs
Customer Relationships Management
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Benefits for the participants
Wholesalers
More efficient inventory handling
Access to new customers
Access to new vendors
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Benefits for the participants
Pharmacies
Reduction of direct costs
Access to new vendors
More efficient inventory handling
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Conclusion/ Further research
Advantages
Benefits to all participants involved/ win-win
negotiations
Keeping up with new technology/ preparation for
new-type commerce
Improve efficiency of the supply chain
Considerations
Installation and operation cost
Change management
Operators impartiality
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Discussion...
Thank you for your attention