Suzanne Kidd Johnson

1
Counting resource use The publisher view

• Suzanne Kidd Johnson
• Senior Marketing Manager
• Nature Publishing Group

2
Summary

• Usage statistic reports for nature.com
• What a publisher is counting
• Defining good usage
• Building awareness and usage
• Whats next?
• Feedback

3
Usage statistic reports for nature.com

• NPG has supported COUNTER since inception
• MPS Insight February 2009 (January data)
• COUNTER Release 3
• SUSHI compatible
• Reports accessible from customers site license
  administration account
• Consortia reports
• Monthly email to customers (the administrator)
• and to NPG staff
• Also Palgrave Macmillan Journals

4
What a publisher is counting

• Web statistics are important across the business
• Editors key articles, press coverage, impact
• Web designers site accessibility and testing
  designs
• Web developers search engine optimisation,
  functionality, feature tools and services
• Advertising impressions served, key audience
  info
• Marketing how/why/where users enter and exit
• Customer Services loss of service or abuse
• IT service levels and problems, time per page
  upload
• Business development type of article, new
  trends
• Publishers and senior managers

5
Counting use for institutional customers

• Site license/ institutional customer team tracks
• Non-activated accounts
• Activated accounts with zero usage
• Accounts with too much usage!
• Meeting service-level agreements
• Low usage of licensed journals
• High usage of unlicensed journals
• Turn-away reports
• Trials
• High usage - super users
• Calendar cycles
• Pay-per-view pricing models

6
Defining good usage

• Which factor(s) defines good (or bad) levels
  of usage?
• Cost per download price/usage
• Subject area
• Journal type
• Subscription type or access model
• Age of content
• Impact factor
• Genuine usage v. end-of-term rush
• Who the users are
• Where the funding is coming from
• What the research outcomes are
• Institution type
• Publisher

7
Building awareness and usage

• Important that publishers work with institutions
  to increase awareness and usage levels
• For the institution
• Highlight the librarys role in providing online
  access
• Librarys role in improving an institutions
  research outcomes
• Justifying library budget and ROI on spend
• Printed and electronic promotional tools for the
  library
• Pls ask us for what you need
• For the publisher
• Advertising revenue
• Sponsorship for free content, such as databases
• Value for money, renewed subscriptions

8
Whats next?

• Further segmenting of data
• By individual IP address
• By journal, by article
• By year
• You tell us!
• http//network.nature.com/libraries
• Public forum - ask us, tell us
• Updates from NPG
• Customer Services

9

• Its in our nature.com to
• research, retrieve, review, deliver, improve,
  support, advance, adapt,
• innovate, communicate, analyze, collect,
  evaluate, demonstrate, advise, impact,
• inform, identify, qualify, archive, preserve,
  recommend, respond, help,
• provide, examine, explore, inspire, experiment,
  optimize, publish, share.

Thank you!
Suzanne Kidd Johnson s.johnson_at_nature.com